The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective

While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. The results offer important implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective. Sergio Román is an Associate Professor of Marketing at the University of Murcia (Spain). He has been a Visiting Scholar at the University of Arizona. His articles have appeared in the Journal of Business Research, International Marketing Review, International Journal of Market Research, European Journal of Marketing and Journal of Marketing Management. His research interests are focused on personal selling and sales management, international marketing and business ethics.     

商业CRM中的顾客满意度优化模型探讨

摘要：顾客满意度分析是商业CRM(customer relationship management，简称CRM)的重要内容，它不仅反映了商业企业实力与效益，而且反映了商业企业经营管理的本质和服务的核心。本文以商业CRM中的顾客满意度为研究对象，提出了最佳成本条件下的顾客满意度分析与评价体系，包括顾客满意度的描述与评价、质量成本的构成要素、基于质量成本的顾客满意度优化模型等，并结合零售商业企业的实际运行数据对顾客满意度优化模型进行了实证分析。     

我国商业银行实施客户关系管理的基本构想

对任何企业来说 ,其最根本的利润来源就是客户 ,商业银行也不例外。只有真正理解客户对企业的意义 ,实施客户关系管理 ,锁定客户 ,企业才能生存进而提升竞争力。对于高度关注客户需求并依赖于客户而生存的我国商业银行来说 ,实施客户关系管理是一个需要重点研究的课题。     

城镇化进程中环境宜人性量表的编制

以人为核心的新型城镇化突出了环境宜人性对城镇化进程的要求。当前缺乏标准的环境宜人性测量工具,当今我国城镇化进程中环境宜人性的研究,也因缺乏标准化的测量工具而难以深入。为此,文章在参考已有研究基础上,确定了城镇物理环境的满意感、社区社会环境的参与度、个人与社区工作人员的联系度三个方面的测量指标,进行预测和正式施测,并采用验证性因素分析对量表结构进行验证。结果表明量表具有良好的信度,且结构与数据拟合较好,可以作为对城镇化进程中环境宜人性量化研究的测量工具。     

组织吸引力要素对员工敬业度的影响机制研究

文章针对企业普遍存在的员工不敬业问题,研究从组织吸引力要素影响作用的视角展开分析。研究发现组织吸引力由工作价值、基础价值、发展价值与经济价值4方面要素构成,但基础价值与敬业意愿、敬业行为没有显著正向影响,经济价值仅与敬业行为显著负相关。这部分解释了用人单位组织吸引力较高、员工敬业度反而较低的现象。发展价值对敬业行为有直接的正向影响,又可与工作价值一样,通过满意度、敬业意愿的中介作用,正向影响敬业行为。     

基于顾客满意度的酒店服务质量提升研究

本文从酒店的服务现状出发,分析酒店服务质量存在的问题及存在问题的原因,并针对存在的问题提出提升酒店服务质量的具体对策,以不断满足顾客优质服务的需求。     

重庆涪陵页岩气开发区域居民环境满意度研究

随着经济的发展,对能源的需求量也大幅度的提升,新能源开发成为关系到国计民生的重大问题。页岩气作为一种新型清洁高效能源受到国内外的广泛关注。为了了解页岩气开发对当地居民的环境满意度的影响,以重庆涪陵页岩气开采地区居民环境满意度为实证研究对象,通过SPSS数据分析软件对调研数据进行分析,并提出相应的对策和建议。     

Corporate Ethical Identity as a Determinant of Firm Performance: A Test of the Mediating Role of Stakeholder Satisfaction

In this article, we empirically assess the impact of corporate ethical identity (CEI) on a firm’s financial performance. Drawing on formulations of normative and instrumental stakeholder theory, we argue that firms with a strong ethical identity achieve a greater degree of stakeholder satisfaction (SS), which, in turn, positively influences a firm’s financial performance. We analyze two dimensions of the CEI of firms: corporate revealed ethics and corporate applied ethics. Our results indicate that revealed ethics has informational worth and enhances shareholder value, whereas applied ethics has a positive impact through the improvement of SS. However, revealed ethics by itself (i.e. decoupled from ethical initiatives) is not sufficient to boost economic performance. Pascual Berrone is a PhD candidate of the Business Administration and Quantitative Methods Ph.D. program at the Universidad Carlos III de Madrid. His current research interests focus on business ethics, stakeholder theory, and various aspects of the interface between corporate governance mechanisms and corporate social responsibility. His interests also include ethical, environmental and social issues and their impact on firms' overall performance. Dr. Jordi Surroca is an Assistant Professor of Management at the Department of Business Administration at the Universidad Carlos III de Madrid. He holds a PhD in Business Administration and a Licentiate Degree in Business and Economics from Universitat Autònoma de Barcelona. His research interests center on stakeholder management, firm strategy, innovation, and corporate governance. Dr. Josep A. Tribó is Associate Professor of Finance in the Department of Business Administration at the Universidad Carlos III de Madrid. He has a PhD in Economic Analysis from the Universitat Autònoma de Barcelona and a Licenciate Degree in Theoretical Physics by Universitat de Barcelona. His research interests are Corporate Finance and the financing of R&D. His work has been published in journals such as Applied Economics, International Journal of Production Economics.     

论顾客满意测度的动态性

顾客满意在市场营销研究中占有重要地位。对于什么是顾客满意、如何测度顾客满意 ,现有研究已提出了不少理论模型。在对现有研究进行回顾的基础上 ,认为现有理论框架对顾客满意概念的描述均属于静态模型。基于顾客对整体产品属性的认知是一个逐步感知过程的事实 ,可以肯定有些属性要在较长时间之后顾客才有机会去感知它。因此顾客满意应该具有随时间递进而演变的特性 ,并应以时间—事件模式为基础的顾客满意测度概念框架     

事业满意感在我国销售员工离职倾向决定中的调节效应研究

用层级回归方法分析了员工离职倾向的主要结构化变量和环境变量 ,检验了事业满意感在员工离职倾向决定过程中的调节效应。主要结论包括 :第一 ,报酬满意感、晋升机会、工作自主性和上级支持与其它工作机会对员工的离职倾向具有显著的解释能力 ;第二 ,事业满意感与工作自主性之间的交互作用以及事业满意感与上级支持之间的交互作用对员工离职倾向有显著的解释作用。为员工离职倾向决定的权变主义观点提供了证据。讨论了研究结果的管理学含义。