国有森工企业进入市场的特点和规律研究

我国社会主义市场经济的发展要求企业全面走向市场,但是森工企业生产经营活动的特殊性,决定了森工企业进入市场的不同特点。研究森工企业进入市场的特点和规律,以便使森工企业遵循特定规律、采取合理措施有效进入市场。     

乡村森林旅游项目升级发展过程政商博弈探微——基于Z风景区3A创4A的案例分析

以Z风景区3A创4A愿景中当地政府与风景区经营商两个主体的决策行为为研究对象,以制度经济学为理论基础,采用博弈论模型进行分析。结果表明:在政府和经营商目标不一致的前提下,从政府来说,在政绩驱动下急于达到创4A目标,但政府又不能滥用纳税人的钱追加投资,其意愿是让商家继续投资,为创4A发力;从商家来说,虽然创4A有利于项目营利空间,但是客观上有规避未来市场不确定性和投资回报周期长双重风险的意识,还可能由于政府对项目创4A的急切性,导致商家存在"政府有可能追加投资,自己"搭便车"的"等靠要"机会主义思想,追加投资意愿不高;反过来也可能存在政府等待商家投资的搭便车行为。为此,提出以政商共同利益最大化为目标,通过改变激励措施,使政商博弈达到合作状态下较优的均衡结果。     

Leisure in Living Local through Food and Farming

This article reflects on aligning leisure research with the local foods movement while placing the local foods movement into the larger framework of sustainability and the fields of leisure and recreation. The local foods movement has persisted during difficult economic times; growth in local foods venues and young people endeavoring to establish small-scale sustainable farms continues to flourish. Given the history of leisure research and its continued success alleviating participation barriers and constraints, the need for leisure researchers to focus on local food systems is imperative and timely. This essay highlights the notion of leisure in living through local foods and the serious leisure aspects of small-scale sustainable agriculture. This article also encourages leisure researchers to explore and assess the relationships between the local foods movement and small-scale farming as embedded in the larger framework of sustainability.     

Does ecotourism contribute to sustainable destination development,or is it just a marketing hoax? Analyzing twenty-five years contested journey of ecotourism through a meta-analysis of tourism journal publications

ABSTRACT

Conducting a periodical systematic review on a given field of study enables to comprehend the conceptual development of a discipline. A decade has passed since the last in-depth systematic review on contemporary ecotourism research has been published. This study is, therefore, executed to systematically analyze ecotourism research articles published in the previous twenty-five years and thereby to reassess the past, understand the present and envisage the future of ecotourism development. 470 articles published in nine top-tier tourism journals are screened and analyzed. Thematic and summative content analyses are employed to examine the contents of each publication. The findings highlight that over the years, researchers have examined myriads of ecotourism research themes. Despite fluctuations over the years, the overall publication trend shows growth. Most ecotourism studies are conducted in developing countries, with Asia taking the lead followed by Africa and Latin America. However, in terms of researchers’ domicile, the USA becomes the first followed by Australia, the UK, and Canada. Despite modest successes, overall, the contribution of ecotourism towards sustainable destination development remains indiscernible. The current study provides up-to-date insight into the ecotourism literature by highlighting the main themes and trends of ecotourism research over the last twenty-five years. Research findings also enhance our understanding of the evolution of ecotourism research and ignite further study in ecotourism by suggesting issues that merit rigorous investigation.     

完善地方政府金融管理体制研究

地方政府金融管理体制是我国金融体制的重要组成部分。目前我国地方政府金融管理实践中还存在着重复监管、监管盲区、责权不对等、职能混淆等问题,基于对当前地方政府金融管理体制缺损主要原因的分析,借鉴国外经验及寻求理论指导,本文建议从中央地方政府统分结合、金融发展与风险防范关系、需求角度及基础性制度安排等方面入手,逐步完善地方政府金融管理体制。     

携程旅行网春秋国旅网e龙旅行网内容交付性研究

旅行电子商务网站成功的关键因素之一是能否提供满足消费者需求的内容,基于瑞奇曼（Rachman）和布奇南（Buchanan）的研究方法,对国内三个著名旅行网站的内容交付性进行了研究,讨论了我国旅行电子商务网站在内容建设方面存在的问题以及改进的方法。     

财政外溢下的地方政府公共服务提供——以教育为例

主流财政分权和公共服务提供理论在强调地方政府竞争效率的同时,较少考虑联邦体制与单一集权体制的制度差异,而且忽视了地方政府在提供一些公共服务时面临着巨大的财政外溢。考虑到我国单一集权的政体背景,应用多任务代理框架来构建理论模型,可以发现。地方政府会忽视产出不易测量的文教卫生等社会民生类公共服务的提供。在人口大规模迁移使得教育支出具有显著财政外溢情况下,地方政府将进一步削减教育支出,并向居民转嫁。未来的政策调整方向是,淡化地方政府经济活动激励的同时,加大对社会民生类公共服务的激励强度,并增加对具有财政外溢的教育的专项转移支付,使其经费负担主体逐步上移。     

Diverging expectations in buyer-seller relationships: Institutional contexts and relationship norms

Many firms assume that outsourcing partnerships may allow them to strengthen their overall competitiveness. Lured by its intuitive appeal, several enter into such partnerships, only to realize that they represent a marginal rather than a magical solution to their quest for increasing market performance. An important reason for this is the diverging beliefs and expectations held by both parties in the buyer-seller dyad. The purpose of this contribution is to develop a framework for understanding the divergences in expectations and relationship norms in cross-cultural business relationships among SMEs. We discuss four relational expectations derived from the B2B literature on relational norms for addressing these divergences: Quality, frequency and scope of communication, role specifications and coordination of work nature of planning horizons, and trustworthiness and link these to relationship performance. We explore the proposed impact of diverging relationship norms on relationship expectations using data from an ongoing field study of Danish buyers and Chinese suppliers. We link these diverging expectations to the business practices of Danish buyers and Chinese and their institutional contexts. In the concluding part of the paper, we discuss our findings and outline implications for management and academia.     

Product‐market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

We report on two studies (a single and a multi‐industry) that empirically investigate a nomological network of relationships between strategic business unit product‐market strategy (differentiation, cost‐focus, and product‐market scope), marketing capabilities (architectural and specialized capabilities, as well as their integration), and business unit performance (market effectiveness and subsequent one‐year objective cash flow), along with a series of controls. Addressing important lacunae in the resource‐based view our main research objective is to augment understanding of how critical firm‐level marketing capabilities enable the realization of strategy, thus, further advancing both the resource‐based view and more recent capabilities theorizing. Specifically, we test seven hypotheses and find strong evidence that both architectural and specialized marketing capabilities, and their integration, positively mediate the product‐market strategy and derived business unit performance relationship. In contrast to many extant studies, both survey and objectively measured data are combined, and because the secondary data collected contains both resource‐level (input) data and subsequent one‐year financial data, a higher level of confidence may be attributable to our findings. Copyright © 2009 John Wiley & Sons, Ltd.