注册会计师的角色认识与监管中的难题思考

从审计市场的供需两方来看,作为以提供审计服务换取收入的注册会计师,不可避免地有着“经济人”的共有特征——追求自身利益最大化,但同时,由于需求方信息使用者的广泛性,注册会计师实际上又肩负着维持市场秩序的社会责任,这正是注册会计师比其他提供劳务的行业受到更多限制的原因所在。从中关独立审计的发展轨迹可见,为了使注册会计师担当好其应有的社会角色,单靠市场或政府都是不可行的,作为公众利益的代言人——政府,如何合理把握市场与政府的界限,做好市场主体权利的配置是各国政府共同面临的难题。     

我国大型百货商场的市场定位与发展策略

文章在分析我国零售企业市场状况和竞争态势的基础上,提出我国大型百货商场的目标市场应为中高档顾客群,并以此目标市场为基础,将突出产品特色、优化服务、心理定价、产品保证、购物环境和树立形象等作为我国大型百货商场的市场定位与发展策略。     

中国投资者关系管理规范化的障碍与路径

随着经济全球化及人们投资观念的转变，越来越多的上市公司已意识到要保证融资渠道的畅通和公司的持续发展，就必须重视投资关系管理。从证券市场规范发展和国际化着眼，我国上市公司投资关系管理规范化已时不我待，并成为我国证券管理层和理论工作必须研究解决的一个现实问题。     

论市场所有权

本文作者首次在国内外提出了市场所有权理论，作者认为，过去我们对企业微观产权（包括有形产权和无形产权）研究较多，而忽视了对这些微观产权赖以存在的基础和实现条件－－市场产权的研究。实际上，市场本身也有一个产权界定及其制度安排问题，本文在界定产权概念的内涵，本质与功能的基础上，认为市场产权由狭义市场所有权，市场使用权（经营权），市场占有权和市场收益权等四个要素构成，认为市场产权具有五个方面的基本特征；市场所有权的稀缺性，市场所有权的准资本属性；市场所有权的排他性；市场经营权的可转让性；市场所有权收益的可计量性等，市场产权具有三种基本形式；市场国家所有制；市场区域共享制；市场全球共享制等，虽然市场市场产权天生具有国家排他性，归一国政府所有，但市场经营可以转让，各种贸易战的实质是争夺市场经营权，控制权和收益权，区域经济一体化和经济全球化是市场经营经营权的有限互换和交叉分享。     

工程造价市场信息分析及其在线系统开发

了解和熟悉某地区的市场信息对工程造价咨询公司在该地区开拓市场及造价工程师在该地区从事业务十分重要。本旨在探讨如何利用当代信息技术开发一个高性能的信息系统，它能为造价工程师提供及时的、全面和准确的市场信息(以上海地区为例)。系统开发所用的方法是一种改进的生命周期法。按照该方法，首先对工造价市场进行系统分析。然后，基于系统分析的结果，对市场信息进行分类，并在分类的基础上用超本技术建立信息模型。最后，基于模型开发信息系统。     

Measures of Marketing Success: A Comparison Between China and the United Kingdom

Despite the importance of assessing business performance, there is little research on the measures used to evaluate marketing effectiveness. This paper replicates in China some UK research into the relative importance of categories of marketing metrics, e.g., financial and non-financial, customer and competitive. The Chinese results are compared with those from the UK. In China, respondents saw financial metrics as less important than their UK counterparts and they appeared to be more marketing oriented, but the difference of consumer orientation across departments of firms in China appears larger than in UK. In both countries the importance given to metrics categories were consistent with orientation, while in China there is no relationship between consumer orientation and the important of direct customer metrics as in UK, but the relationship between competition orientation and the measurement of direct customers was found in China.     

The coexistence of transaction and relational marketing: Insights from the Chinese business context

Transaction and relational approaches to marketing have been promoted as alternative forms but recent evidence suggests that they may coexist. We explore this in the context of China. If firms operating in a highly relational society, such as China, exhibit transactional behavior, these two approaches must be compatible. We argue that Chinese values give rise to business practices consistent with both transactional and relational perspectives. These are summarized in six propositions for research. Theory building and managerial practice could benefit from thinking in terms of how elements from the two perspectives can be brought together rather than remain as alternatives.     

Determining the scope and impact of market orientation profiles on strategy implementation and performance

Strategy implementation and performance in organizations are influenced by its market orientation. Market orientation is the collective of employee behaviors that affects strategy implementation, how an organization interacts with its environment and adjusts to changes within that context. The relationship between market orientation, strategy implementation, and performance is robust across environmental contexts. This study identifies ideal behavioral profiles for organizations seeking to maximize performance by considering the scope and impact of market orientation on strategy implementation. This is accomplished by considering market orientation and strategy profiles in relation to performance in a holistic coalignment perspective, corresponding to competitive contexts characterized by varying degrees of market turbulence and competitive intensity. Important strategic and performance implications of this dynamic are revealed that should be considered by academics and practitioners alike. Copyright © 2003 John Wiley & Sons, Ltd.     

政府主导还是市场主导--我国转轨金融运行机制的评价研究

转轨过程中,我国金融运行机制是采取政府主导还是市场主导模式是经济学界争论的焦点,文章应用ARCH类模型对我国金融运行机制进行实证研究,结果表明我国金融运行机制与西方市场经济国家存在显著区别。在我国转轨的特定阶段,金融系统无法依靠自身的力量达到稳定状态,只有靠外部力量的非市场干预才能实现金融系统的平稳运行。目前在金融系统自身不具备自我稳定的功能条件下,政府的外部干预是金融系统平稳运行的前提,否则会导致金融系统陷入剧烈的波动之中。     

市场制度的价值取向与经济结构的市场调整

本文试图说明,在现有的生产技术条件下,市场制度应体现什么样的价值取向,才能通过市场调整出合理的经济结构。文中通过模型对中国经济的产业结构、所有制结构以及产业结构和所有制结构之间的互动影响进行实证分析,发现从产业结构或所有制结构单方面地对经济结构进行调整,都无法使经济结构达到一种合理的状态。并且通过市场调整经济结构时,市场制度的价值取向将起到关键的作用。比较分析不同的市场制度价值取向下市场对经济结构的调整发现,只有当经济中形成一种国有经济不与民(资本和劳动)争利的制度环境,并且制度的价值取向侧重于保护资本利益,但同时兼顾劳动利益时,市场才能调整出合理的经济结构。