论区域营销系统

区域营销实质上是一个战略市场管理过程,也是一个区域财富的增长过程。文章从区域营销系统的主客体和营销的目的出发,认为区域营销系统主要由四部分构成:主体子系统、目标市场及其决策过程、产品子系统、战略管理子系统。并认为营销实质上是一个社会管理过程,是一个产品和价值交换过程,而区域营销系统网络是实现区域产品和价值交换的平台。同时还认为区域形象是区域营销的产品包装。     

基于供应链管理的企业营销渠道创新

传统渠道链的内在缺陷和新竞争模式的外在压力迫使企业必须通过渠道创新以获得新的利润和竞争力。本文在借鉴供应链管理优势的基础上,从组织结构、成员关系和管理模式创新三方面入手,提出渠道构建的逆向模式,以实现渠道的系统优化及各成员的长远利益最大,并使得市场的覆盖更为有效。     

The research of Chinese karst ecological hydrology

1. Introduction The area of carbonate rocks protruding through the soil level in China is 9.07*105km2. According to the area of carbonate rocks stratum protruding through the soil level, it is 2.06*106km2. With the buried carbonate rocks stratum of the different depths, its total area can reach 3.443*106km2, ap- proximately accounting for 1/3 of the national terri- torial area. Chinese carbonate rock is mainly distributed to the south of the latitude belt of Tianshan Mountain – Yinshan Moun…     

The Change of Ecological Footprint and Its Effect on Sustainable Development in Beijing of China

Speeding up the environmental protection and construction is one of the major issues in ＂Greener Olympic Games＂ held in Beijing in 2008. Making a thorough study to find out the reliable measures to ecological resumption in Beijing has an important scientific and practical significance. It can provide scientific basis for making a better decision for ＂Greener Olympic Games＂ held in capital Beijing and development in harmony for society and economy, as well as management for ecological environment. By studying of change of ecological footprint from 1990 to 2003 in Beijing, the paper shows that ecological footprint per capita has a strong relativity with population and GDP, and both of the correlation coefficient between them is about 0.92, as well as the fossil energy land has a position in the lead in ecological footprint items. The study also shows that the ecological capacity per capita in Beijing occupied about 1.25% in global ecological capacity per capita. Began 1990, the ecological deficit in Beijing was about 0.72 hm2, which is at strong unsustainable development at present. Finally, the paper suggests social and economic structure should be adjusted as soon as possible, resources should be strengthen sustainable used and population increasing should be controlled strictly, as well as arable land also should be under control used for built-up areas. Simultaneity, the utilizing ratio of energy sources should be increased, and the consumption of energy sources and ecological deficit in Beijing should be reduced in order to speed up the society and economy development in harmony and sustainment.     

Régulation School and environment: Theoretical proposals and avenues of research

The article explores the relevance of a particular approach of the institutionalist movement, régulation theory, to deal with the relationship between the economy and the environment. Régulation theory, which appeared in France at the end of the 1970s, is mainly interested in macroeconomic issues. In contrast, until now it has tended to neglect environmental questions. By taking several key concepts of this theory (accumulation regime, mode of régulation, institutional forms), we have sought to assess its significance vis-à-vis the environmental field. More precisely, from the perspective of establishing an environmental regulationist theory, we propose considering the economic relation to the environment as the articulation of three forms: a transhistorical form, a general capitalist form and a specific capitalist form, the latter being variable in capitalist time and space. We give several illustrations of the variability of the relation to the environment, depending on the different accumulation regimes and the different modes of régulation. Two principal avenues of research are proposed: historical analyses for given economic areas, and comparative analyses relating in particular to different capitalist areas.     

民族文化变迁对生态环境保护的影响——以云南为例

我国西部生态环境保护一直是各学科关注的焦点问题,但从生态环境保护的民族文化内在驱动力这一重要角度进行研究的较少。实际上,环境保护的主体是当地居民,而环境保护观念主要受到传统民族文化的影响。本文通过对云南民族文化变迁的分析,指出了对云南民族生态文化产生负面影响的因素主要来自三方面:汉文化、近现代文明、地域权力变更与“左”倾思想。最后,探讨了解决云南民族文化与生态环境保护之间的摩擦的途径。     

云南旅游品牌发展与对策分析

随着国际国内旅游市场竞争的日益激烈,我们应该意识到,旅游市场之争实质上是品牌之争。云南旅游业应该在充分认识自身旅游品牌发展存在的问题基础上,找出问题,寻求改进的措施,从简单的资源要素竞争转化为品牌经营竞争战略,不断地进行品牌建设和品牌创新,实现从旅游品牌到旅游名牌的飞跃。     

广西乡村──城市转型与协调发展研究

本文揭示了“八五”期间广西乡村──城市转型发展的特征及其地理动力机制．预测未来15—25年内乡村──城乡转型发展的趋势、提出了促进乡村──城市转型与协调发展的一些对策建议。     

杭州湾萧山围垦区环境变化和土地集约利用研究

萧山围垦是建国以来与海持续争地的历史,其业绩为中外瞩目;围垦缓解了萧山人多地少的矛盾,对发展国民经济具有战略意义;围垦后在河道、输沙量和土地利用构成等方面发生了相应的变化;为使垦区可持续发展,提出围垦区土地集约利用的指导思想、近期开发目标和处理资源开发与保护关系应注意的几个问题。     

旅游企业电子商务环境分析及对策

文章从旅游企业电子商务环境的优劣势入手,探讨中小旅游企业如何利用自身的优势制定企业发展的规划与战略,寻求长远的发展。