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71.
通过对不同岩石中的辉石进行了详细的成因矿物学研究,结果表明綦村岩体不同岩性中的辉石可以分为两类:一类是岩浆系统中早期结晶形成的晶体,被后期的岩浆携带至地壳浅部,另一类是岩浆定位以后结晶的自生晶。在辉石的分类中大部分辉石属于透辉石,有少量是普通辉石。尽管在不同岩性中辉石的成分存在一定差异,但是所有辉石成分都指示綦村岩体的母岩浆属于亚碱性系列,其在演化过程中经历了辉石和角闪石的结晶分离过程,这一过程导致岩浆中的镁元素在早期形成的辉石和角闪石中富集,铁元素在残余熔体中富集,并在岩浆定位后随流体出熔成矿。 相似文献
72.
73.
Hanna Reinikainen Juha Munnukka Devdeep Maity Vilma Luoma-aho 《Journal of Marketing Management》2020,36(3-4):279-298
ABSTRACT This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. 相似文献
74.
ABSTRACTThe co-option of consumers as unwilling agents in their own surveillance has enabled significant abuses of consumer privacy. Previous studies have largely used privacy concern as a proxy for overall privacy attitudes. In this study, we implement a choice experiment in combination with measures adapted from Communication Privacy Management theory to enable a broader exploration of the influences of privacy attitudes by contextualising privacy as a negotiation about accessibility over contextual boundaries. Key findings suggest individuals’ social media disclosure decisions are influenced at least in part by their privacy attitudes, particularly with respect to information categories which may cue other personal information. Findings are also presented on consumers’ willingness to pay for privacy, with implications for alternative revenue streams not built on consumer surveillance. 相似文献
75.
This study examines the link between information spread by social media bots and stock trading. Based on a large sample of tweets mentioning 55 companies in the FTSE 100 composites, we find significant relations between bot tweets and stock returns, volatility, and trading volume at both daily and intraday levels. These results are also confirmed by an event study of stock response following abnormal increases in the volume of tweets. The findings are robust to various specifications, including controlling for traditional news channel, alternative measures of volatility, information flows in pretrading hours, and different measures of sentiment. 相似文献
76.
The violence contained in television commercials has received less attention than other areas of media violence research. This study analyzed violent content in the Super Bowl commercials that aired between 2001 and 2009. Twenty-two percent of the Super Bowl commercials appearing from 2001 to 2009 contained some type of violence. A number of quantifications related to types of violence, targets and perpetrators of violent acts, and reasons for violence, among others, are reported. Subsequently, the relationships between the contextual factors of the violence and commercial likeability were examined. 相似文献
77.
本文结合西安邮电大学新媒体建设应用情况,阐述了建设大学生网络文化工作室的意义,分析了该校当前新媒体使用现状,并由此提出了建立学校建设大学生网络文化工作室的思路。 相似文献
78.
唐金权 《北京财贸职业学院学报》2015,(2):35-38
网络媒体已成为影响大学生价值观的强势媒体,在大学生价值观的形成与发展中发挥着重要作用。网络媒体不仅给大学生带来前所未有的海量信息,同时也对大学生的价值观造成了一定的影响。网络媒体就像一把双刃剑,对大学生的价值观既能产生正面的影响,也能产生负面的影响。本文试图对网络媒体对大学生价值观的影响、形成原因和应对策略进行分析。 相似文献
79.
Mariko Morimoto 《Journal of Promotion Management》2017,23(4):575-591
Based on the Elaboration Likelihood Model, the current study investigates information types that are cross-promoted in Japanese pharmaceutical advertising. The results from a quantitative content analysis of OTC drug brands' TV commercials broadcasted in Japan between 2014 and 2015 and their corresponding product websites (n = 150) show that Japanese OTC drug promotions feature more informational cues in the latter; cues such as price, safety, quality, components, and guarantees/warranties are particularly prominent. Furthermore, product websites tend to focus more on rational appeals, whereas TV commercials emphasize emotional appeals. No difference is found between these media types regarding celebrity and noncelebrity endorser usage. 相似文献
80.
生态消费模式是人们为满足消费需求并实现生态平衡过程所做的一种新型探索。生态消费模式中的合作案例较多,具体可以体现为:倡导节约性消费理念、选择简捷性消费方式、明确安全化消费目标、完善和谐化消费制度等。樱慈有机生活体验馆正是以新媒体传播方式、新交流合作平台、新代际立体反馈、新消费链条构建的真实案例展现。 相似文献