Pinning and Promotion: How Local Television Stations Are Using Pinterest for Branding and Audience Connectivity

Over the past decade, social media have become an increasingly important component in the ways broadcasters communicate with their audiences. A relative newcomer to that mix is the social network Pinterest, which enables followers to post photos and other types of visuals based on topics of interest. A content analysis examined how 85 local television stations are using that social network for promotion and branding. Results showed that, rather than promotion, use of Pinterest primarily revolves around lifestyle content, including postings by stations and interactivity by followers.     

传统媒体的转型与融媒生态圈构建研究——以杭州二更网络科技有限公司为例

当前融媒体的发展已成为一股不可逆转的潮流。传统媒体的转型需要媒体行业整合自身优势,从资源、内容、宣传、价值等方面入手,对生产运营进行改革,重建媒体与用户之间、新媒体与传统媒体之间的“链条”。论文以杭州二更网络科技有限公司为例,具体阐述了“二更”的传统媒体转型,将新媒体融入“二更”文化,打造属于“二更”的融媒体生态圈。     

Does Social Media Get Your Attention?

The author investigates how social media affects stock prices and post–earnings announcement drift in response to companies’ quarterly earnings announcements. Using quarterly earnings data as well Twitter and StockTwits data, the author utilizes Twitter volume and a residual methodology to generate an attention proxy that is orthogonal to the growth of Twitter accounts. The author finds that the new attention brought by social media after the earnings announcements positively affects the cumulative abnormal returns. Further, even companies reporting bad news can still have positive immediate cumulative abnormal returns if they attract enough attention from investors after an earnings announcement. The new attention effects are different in both magnitudes and statistical significance between social media popular and unpopular industries.     

Beyond concern: socio-demographic and attitudinal influences on privacy and disclosure choices

ABSTRACT

The co-option of consumers as unwilling agents in their own surveillance has enabled significant abuses of consumer privacy. Previous studies have largely used privacy concern as a proxy for overall privacy attitudes. In this study, we implement a choice experiment in combination with measures adapted from Communication Privacy Management theory to enable a broader exploration of the influences of privacy attitudes by contextualising privacy as a negotiation about accessibility over contextual boundaries. Key findings suggest individuals’ social media disclosure decisions are influenced at least in part by their privacy attitudes, particularly with respect to information categories which may cue other personal information. Findings are also presented on consumers’ willingness to pay for privacy, with implications for alternative revenue streams not built on consumer surveillance.     

网络媒体对大学生价值观的影响及对策

网络媒体已成为影响大学生价值观的强势媒体，在大学生价值观的形成与发展中发挥着重要作用。网络媒体不仅给大学生带来前所未有的海量信息，同时也对大学生的价值观造成了一定的影响。网络媒体就像一把双刃剑，对大学生的价值观既能产生正面的影响，也能产生负面的影响。本文试图对网络媒体对大学生价值观的影响、形成原因和应对策略进行分析。     

媒介时代文学的边缘化探析

电子媒介的兴起使传统的文学步入边缘化的境地——远离艺术中心,沦为最低级的科学。从文学媒体介质的变化、阅读主体与接受主体、后现代的审美取向等角度观察现代传媒对文学的影响：改变因垄断话语权而使少数精英滋生不可一世的贵族心态的传统文学观念,使其由崇高、严肃、宏大、华丽典雅的审美趣味向朴素、通俗的大众化和世俗化倾斜。     

新媒体冲击下纸媒体如何转型

文章从目前互联网迅速发展对传统媒体尤其是纸质媒体造成巨大冲击的现状出发，通过对目前报业面临现状的分析，提出了传统纸媒在新形势下的生存对策，保持自有优势。注重内容价值。切合受众的差异化需求，进行思维创新。     

Ads That Attack the Tobacco Industry: A Review and Recommendations

ABSTRACT

While traditional anti-tobacco social marketing campaigns have focused on prevention and cessation, a new breed of anti-tobacco message has arisen during the last decade, which focuses on attacking the tobacco industry and its tactics. This type of anti-tobacco program has been termed a tobacco industry manipulation campaign in the United States, where it was introduced in the early 1990s. The objective of a tobacco industry manipulation campaign is to point out negative traits of the tobacco industry, including manipulative marketing strategies and tactics. Evaluations of tobacco industry manipulation campaigns have found that these ads are effective in redirecting the guilt that smokers often feel, channeling it instead into anger at being manipulated. Guidelines are provided for how social marketers can incorporate this approach within their tobacco control campaigns.     

Facebook posting activity and the selective amplification of earnings disclosures

This study examines the determinants of Facebook activity levels with a particular focus on Facebook activity around earnings announcements. Facebook activity is generally higher for firms with higher levels of analyst following, individual ownership, and trading volume, indicating that it is responsive to investor demand effects. Facebook activity also increases around earnings announcements, with the increase being largely attributable to posts containing earnings news. In general, therefore, firms use Facebook posts to amplify earnings news. Such activity is selective, however; it is lower for firms with high levels of information asymmetry, for firms reporting earnings that exactly meet the consensus analyst forecast amount, and when the earnings news is negative but the accompanying price movement is positive. Hence, firms appear to use Facebook to manage the level of attention paid to earnings news.