知政权与新闻自由

知政权是公民的一项重要权利。新闻自由与知政权具有同源性和共同的终极追求。在我国存在一些公权力过度干预新闻自由现象,事关"知政权"的新闻自由立法缺失。应通过保障新闻采访权的适度实现,构建成熟的新闻发言人制度,利用新闻自由保障公民知政权的实现。     

发展传播学视野中的媒介理论变迁

发展传播理论是20世纪下半叶以来围绕传播与社会发展问题兴起的理论范式。由于全球大众传播领域的迅猛发展以及全球政治经济结构的变化,发展传播理论经历了自身理论范式的转换,并面对全球化的新发展视野。重新审视20世纪50年代以来发展传播学视野中大众媒介的角色与功能,在构建和谐社会、全面建设小康社会的国内环境以及全球化的语境中具有重要意义。     

社区银行的内涵特征、历史沿革与模式创新--基于中外社区银行的内容分析与案例研究

本研究梳理了社区与社区银行的概念,通过对14组代表性定义的内容分析和编码发现传统社区银行的实质就是中小型商业银行。社区隐含了社区银行的覆盖范围、服务对象和业务特征,其服务对象没有实质差别。研究提出了社区银行的四个维度和特征,分别是银行规模、覆盖范围、服务对象和业务种类。监管机构和美国提出者更关注银行规模,而研究者特别是中国研究者更重视覆盖范围。因此,“地理范围论”和“资产规模论”基本成立,而“国别论”理论差别不大,“所有制论”和“形态论”并不成立。通过案例研究和实地调研归纳出社区银行的三种主要模式：即美国的“关系信贷”、澳大利亚的“特许经营”和中国的“金融生态”模式。其中,“特许经营”模式变相扩大了银行规模和覆盖范围两个维度,而“金融生态”模式扩展和丰富了银行规模、覆盖范围和业务种类。最后,结合发达国家的先进经验,有针对性地提出四点建议,并构建了中国社区银行建设的特征与要素模型。     

社会化媒体对旅游者购买意愿的影响因素研究

互联网的高速发展催生社会化媒体,给旅游业带来不可忽视的影响,它的应用贯穿于旅游者的旅游购买行为的各个阶段。鉴于现阶段已有的关于社会化媒体以及旅游者的旅游购买行为的相关研究多为营销对策研究,较少涉及社会化媒体影响旅游者购买行为的作用机制研究,本文则针对此方面,使用实证研究的方法来探究社会化媒体对旅游者购买意愿的影响因素。结果表明,社会化媒体的有用性和社区性与社会化媒体的依赖性成正相关关系,社会化媒体的有用性同时还与感知价值成正相关关系;而感知价值及社会化媒体的依赖性则正向影响旅游者的购买意愿。本文最后建议企业在利用社会化媒体对其旅游产品进行营销时,选择有用性程度高的社会化媒体作为宣传,并且注重与旅游者的双向的沟通而不是单向的宣传。     

浅析电视媒体对传统文化的创新传播 ——以《中国诗词大会》和《经典咏流传》为例

《中国诗词大会》和《经典咏流传》能够如同一股清流在众多的综艺节目中脱颖而出,共同特点在于植根于中华民族的优秀传统文化,精心策划节目形式和内容,并在传播渠道方面实现多元化,为电视媒体在新的社会语境和技术条件下实现创新和发展探索出了一条有效路径。     

Social Issues and Media Sensationalism: The Effectiveness of Teaching Methods to Affect their Perceived Importance

This study assessed the perceived importance of various social issues and the effect that teaching methods have on business students' perceptions of those issues. Subjects in the test group were shown an educational video that explained how some social issues are reported inaccurately with extensive coverage, or sensationalized in the media, resulting in a moral panic. Other issues are not covered as extensively, but may have a more significant impact on business, society and the subject. The importance of five social issues was rated by students who had completed a course that covered business ethics and social responsibility content and those who had not taken the course yet.Results indicated that business ethics and social responsibility course content had no effect on perceived importance of social issues, but that viewing the video did. Subjects who viewed the educational video on social issues in the news media rated those issues receiving extensive coverage as lower in importance than those subjects who did not view the video. Also, subjects who viewed the educational video rated those issues not receiving extensive coverage as higher in importance than those subjects who did not view the video. Implications for business ethics and social responsibility educators are discussed.     

“寡头”市场结构、贸易媒介与贸易商品定价——分析框架及基于棉花贸易史的案例研究

中国在贸易中面临"寡头"地位确立与定价权缺失共存的困境,通过提出一个引入贸易媒介环节的三分法贸易商品定价框架对此进行解释。贸易商品定价受到"寡头"国家/政府政策作用于贸易媒介市场结构程度的影响,还依赖于出口国/进口国的微观市场结构状况。贸易媒介通过与生产者和消费者的定价博弈选择使其利润最大化的买卖价格,政府政策/私人保护通过影响贸易媒介市场结构间接影响贸易商品定价。利用典型的英美棉花贸易"双寡头"案例,通过价格变动的相对弹性、转嫁系数和Granger因果检验三种方法定量分析了英美棉花贸易的定价博弈,计量结果与三分法分析结果完全符合,为论文提出的分析框架提供了例证支持。     

城市形象电视广告的营销效应研究

本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本，探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。     

Advertising Decision Makers' and Consumers' Perceptions of Media Substitutability

The purpose of this article is to assess the perceptions of advertising media substitutability among consumers, media planners, and media providers. Data were collected from three different samples using structured questionnaires and CATI interviewing. The results suggest that some degree of substitution does indeed exist in all three groups. This means that if first media choices are unavailable all groups are likely to consider others as possibly providing the best buying information. This study adds to the scarce literature that focuses on perceptions of media substitutability and provides results for both demand and supply side of the media market. It also suggests that such perceptual studies may be helpful in a re-examination of current policy and advertising management decisions.     

Fan-centric social media: The Xiaomi phenomenon in China

In this highly competitive century, social media offers both opportunities and challenges. The concept of social media is top of mind for many entrepreneurs today. Fans are assuming an increasingly active role in co-creating marketing content with companies and their respective brands. Based on the Xiaomi success story in China, we provide a framework for building the power of the fan base and propose a new fan-centric social media business model. We examine the best practice case study of an emerging company's successful efforts to leverage social media in order to reach an important audience of young consumers. Thereafter, we conclude with several lessons related to the integration of social media into a new firm's operation strategy. We strongly recommend that businesses, and especially startups, make good use of powerful social media to develop a business model with fan demand as the core. This is what we call the ‘fan-centric’ social media business model.