Fan-centric social media: The Xiaomi phenomenon in China

In this highly competitive century, social media offers both opportunities and challenges. The concept of social media is top of mind for many entrepreneurs today. Fans are assuming an increasingly active role in co-creating marketing content with companies and their respective brands. Based on the Xiaomi success story in China, we provide a framework for building the power of the fan base and propose a new fan-centric social media business model. We examine the best practice case study of an emerging company's successful efforts to leverage social media in order to reach an important audience of young consumers. Thereafter, we conclude with several lessons related to the integration of social media into a new firm's operation strategy. We strongly recommend that businesses, and especially startups, make good use of powerful social media to develop a business model with fan demand as the core. This is what we call the ‘fan-centric’ social media business model.     

Corporate communication,sustainability, and social media: It's not easy (really) being green

This empirical research explores how 16 global corporations from four different industry sectors—retail, technology equipment, food/beverage/tobacco, and consumer goods—use social media platforms and corporate social responsibility (CSR) reports to communicate about sustainability. Facebook, Twitter, CEO letters from annual reports and CSR/sustainability reports, and other company documentation are examined to compare the content and scope of these firms’ corporate communication. The sample is divided into two subsamples (Green and Not Green firms) using Newsweek's Greenest Company 2012 rankings, and compared for differential use of social media and corporate reports. Results show that communication varies across firm and industry regarding types of sustainability initiatives reported, metrics employed, and communication media utilized, and that Green firms are more active than Not Green firms both in addressing sustainability and in general social media activity. Implications are discussed herein and recommendations are presented for companies seeking to better understand the effective use of social media and sustainability communication.     

Using social media to report financial results

The growing influence of social media on financial performance reporting creates opportunities and challenges for both executives and corporate communications teams. This Accounting Matters feature provides background on current business reporting practices (including new SEC regulations) and insights from recent research on communication of financial results. The conclusion discusses future trends and provides recommendations for executives to consider when designing, implementing, and evaluating media and investor relations communication initiatives.     

基于多约束NSGA2算法的空管监视台站优化选址

为了实现空管监视台站的科学规划、合理布局,探讨了一种高效通用的优化选址算法。通过深入分析监视台站优化选址的问题,建立了多变量组合寻优的组网模型,提出了选址的简要约束条件和3个覆盖性能评估的目标函数,并在此基础上设计了空管监视台站优化选址的多约束NSGA2算法,该算法考虑了监视台站选址的各类影响因素加入多约束条件判定模块和种群修正模块。真实场景的仿真实例表明,优化输出的最优部署方案具有良好的覆盖性能,航路二重覆盖能达到98%以上,终端区域三重覆盖能达到95%以上。     

好口碑就有好印象吗?社交媒体中奢侈品牌口碑社会属性的负面效应

社交媒体中奢侈品牌口碑的社会属性较为凸显,口碑发布者的先赋地位会影响消费者对奢侈品牌的态度。先赋地位是指个体依赖于性别、原生家庭等先天资源所获得的社会地位。本研究从社会比较的视角,探究口碑发布者先赋地位逆转口碑效价法则的机理和边界,揭示出好口碑却带来坏印象的负面效应。研究结果表明,当口碑发布者具有先赋社会地位时,其正面口碑反而引发口碑接收者的恶意妒忌情绪,使接收者产生负面品牌态度。而且,当口碑接收者有较低社会流动性感知,或口碑内容具有较高品牌显著性时,口碑发布者先赋地位的负面效应更为凸显。本研究改变了社交媒体情境强化口碑效价法则的片面认知,在实践中有助于更深层次地理解社会阶层分化感知对消费者态度的影响,并为奢侈品牌的社交媒体营销提供管理建议。     

基于分布估计算法的无线传感器网络覆盖问题优化策略

在无线传感器网络冗余部署的情形下,给出了优化问题的数学模型,其中目标函数为覆盖度函数和节点利用率函数的加权,提出了加权分布估计算法的覆盖优化策略.通过实验,分别讨论了目标函数权重、传感器感知半径以及节点配置模式对优化结果的影响.     

论手机媒体在突发公共卫生事件中的传播

近年来各种突发公共卫生事件不断发生,信息的及时沟通非常重要,手机媒体以其即时性、互动性、高效性等特点已经成为传播信息的新媒体,尤其是在公共突发事件中具有不可替代的作用。阐述手机媒体传播特点,分析其在突发公共卫生事件信息传播中的利弊并提出了相应对策。     

舆论监督与公安内部执法监督机制关系辨别

舆论监督与公安内部执法监督在当前执法规范化背景下显得尤为重要。但由于各自出发点、立足点、立场、权利保障公开性、执法互动性和权力行使方面存在着一定的分离,出现了此消彼长的不平衡现象。正确分析和辨别二者之间在立意价值、执法效能、执法目的、权力配置方面的关系,对于增强公安执法监督的效能和推进公安内部执法监督机制变革具有一定的现实意义。     

新媒介语境下幽默语篇的非范畴化

在以网络为代表的新媒介背景下,幽默语篇以独有的方式改变着人们的阅读和思维习惯,同时自身也经受各种革新和变异,形式上趋向于多模态化,内容上呈现出方言化,具备很强的可再生能力,而且幽默语篇在概念意义、人际意义和语篇层面上都体现出解构社会现实的势态。这是幽默语篇在新社会语境中的非范畴化现象,这一过程中幽默语篇范畴出现很多非典型新成员,它们必将影响着幽默语篇的重新范畴化。     

死刑案件新闻报道的刑事法律解读——兼论死刑案件新闻报道的价值取向

目前我国保留死刑制度，死刑作为最严厉的刑罚，广大民众关注死刑的适用，媒体热衷于死刑案件的新闻报道。从刑事法律的角度解读死刑案件的新闻报道，从真实死刑案件的新闻报道着手，分析新闻报道的现状，分析死刑制度沿革，寻找他们之间存在的共同价值取向——人权保障。