The relative effectiveness of gain-framed and loss-framed messages in charity advertising: Meta-analytic evidence and implications

Meta-analysis is a primary avenue for the development of cumulative knowledge and an essential step in the process theory testing. It provides a more specific quantitative understanding of a subject while correcting for sampling and measurement errors. This project is a modest first attempt to extend existing meta-analytic work on the effect of gain- versus loss-framed messages to charity advertising research. A meta-analysis of 27 studies (k = 40, N = 9,298) finds that gain-framed and loss-framed appeals do not differ significantly on persuasiveness in charity advertising. The random-effects model reveals a mean r of .002 (95% CI −0.061–0.064, p = .96) after correcting for sampling and measurement errors. A re-analysis (k = 38) excluding two outliers yielded a mean r of .03 (95% CI −0.022–.073, p = .29). Among published studies (k = 32), there was tentative indication pointing to the slight advantage of gain-framed appeals. The framing effect does not differ by which type of donation the message calls for (monetary vs. organ), nor is it affected by moderators such as study setting and population. The little difference finding echoes previous conceptual and empirical work and calls for more work identifying moderating factors and boundary conditions on framing research. Practical implications and future directions are discussed.     

Susceptibility to Advertising and Perceived Friend Norms: A Meta-Analysis of Materialism in Youths “Meta-Analysis of Materialism in Youths”

This study presents a meta-analysis assessing the antecedents that are associated with the influence that advertising and friends' behaviours have on the formation of materialistic behaviours in youth. We carried out a systematic review in which we identified an initial 217 studies. Of these, 32 were ultimately included in the analysis. Our results revealed significant relationships for the constructs associated directly with susceptibility to advertising (advertising viewing attitudes, attention to advertising, celebrity endorsements in advertising, advertising exposure and TV viewing frequency) and for perceived friends' norms (friends' attitudes, social comparisons with friends and communication with friends) with materialism in youth.     

Returns to education in China: a meta-analysis

Within labour economics, returns to education is an area of focused research. Moreover, amongst studies looking at emerging economies, China is the most widely studied economy. While there is a general consensus that returns to education are positive, studies use various datasets and methodologies and consequently present varying estimates of returns to education. We perform a meta-analysis of these estimates of the returns to education in China, addressing issues of heterogeneity in the existing literature and examining whether variations in reported estimates can be explained by study characteristics such as dataset and estimation methods, among others. The meta-regression results show that variations in reported estimates can be accounted for by study characteristics such as data source, estimation method and sample period, among others. The results support the college premium hypothesis and reveal that the returns to education for college graduates are higher than those for other (lower) levels of education.     

Effects of perceived retail crowding: a meta-analytic study

ABSTRACT

We performed a meta-analysis to understand the crowding construct in the retail context. The systematic review identified 535 studies, of which 69 were present in the analysis conducted, generating 504 quantitative relationships. Our meta-analysis indicated that the perception of crowding generates many negative feelings, a few positive feelings, minimal perceived value, low attractiveness of the environment and low short- and long-term consequent behaviours. At the methodological level, it was found that student samples and experiments tend to produce a stronger impact on the relationship between crowding and satisfaction. It was also found that the effect of crowding perception on customer satisfaction differed according to cultural influence. Finally, the results did not demonstrate an influence of the type of density (human vs spatial) on the relationship between retail crowding and satisfaction.     

Strategic CSR: A Concept Building Meta-Analysis

This study develops the concept of Strategic Corporate Social Responsibility (Strategic CSR) by meta-analyzing the available empirical evidence on the relationship between CSR and corporate financial performance (CFP). Using meta-analytic structural equation modeling on effect size data from 344 primary studies, our study documents four empirical mechanisms explaining how CSR positively affects CFP: by 1) enhancing firm reputation, 2) increasing stakeholder reciprocation, 3) mitigating firm risk, and 4) strengthening innovation capacity. We propose these four mechanisms to identify four causally relevant attributes that allow us to conceptually distinguish Strategic CSR from CSR more generally. Our findings indicate that the four mechanisms combined explain 20 per cent of the CSR-CFP relationship, suggesting that considerable room remains for future empirical research. The development of an empirically informed, causal conceptualization of Strategic CSR responds to a long-heard call for better-specified concepts in empirical CSR research.     

中国工业部门资本能源替代问题研究——基于元分析的视角

本文采用元分析方法对有关中国工业部门资本能源替代问题的研究文献进行量化分析。我们采用元回归模型对采用超越对数生产函数模型来估算Morishima替代弹性和交叉价格弹性的研究样本进行分析,发现不同研究者对诸如规模报酬、技术中性等模型假设前提的设定差异是造成研究结果异质性的主要原因。在对这些影响模型估算结果的因素进行控制后,我们重新估算了中国工业部门的资本能源替代弹性,结果表明两者的替代关系是确定的,长期而言,通过加大资本要素的投入可以减少工业部门的能源消耗。     

A meta-analysis of the willingness to pay for reductions in pesticide risk exposure

We review the empirical valuation literature on pesticide riskexposure and develop a taxonomy of environmental and human healthrisks associated with pesticide usage. Meta-analysis is thenused to investigate the variation in willingness to pay (WTP)estimates for reduced pesticide risk exposure. Our findingsshow that the WTP for reduced risk exposure is 15 per cent greaterfor medium, and 80 per cent greater for high risk levels, ascompared with low risk levels. The income elasticity of reducedpesticide risk exposure is generally not significantly differentfrom zero. Stated preference approaches based on choice experimentsand revealed preference provide lower WTP estimates than contingentvaluation techniques. Survey design, type of safety device (eco-labelling,integrated pest management, or bans) and chosen payment vehicleare important drivers of the valuation results.     

Using Clinical Trials to Benchmark Effects Produced in Clinical Practice

This paper proposes an intuitive yet statistical advancement of the benchmarking method (e.g., Weersing and Weisz, 2002, Journal of Consulting and Clinical Psychology 70: 299–310) that could facilitate the assessment of pre-post treatment effectiveness of psychotherapy and other interventions delivered in clinical settings against efficacy observed in clinical trials. Primary development was in the use of the “good-enough principle” (Serlin and Lapsley, 1985 American Psychologist 40: 73–13, 1993, In: G. Keren & C. Lewis (eds.), A handbook for Data Analysis in Behavioral Sciences: Methodological Issues. Hillsdale, NJ: Lawrence Erlbaum Associated, pp. 199–228), which allowed for setting a clinically relevant margin between the benchmarks and the effect sizes observed in clinical settings so as to avoid attaining statistical significance with clinically trivial differences. Examples are given using clinical trials benchmarks of adult depression treatment, followed by instructions and limitations for its use.     

The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

Abstract

It is largely believed that genuine corporate efforts to embrace social responsibilities stimulate customers to respond positively to such corporations. However, empirical research about the robustness of corporate social responsibility (CSR) and brand loyalty (BL) yields inconsistent findings. Therefore, we aggregated the results of 43 citations consisting of 28495 observations by means of meta-analysis to examine the robustness of the CSR-BL relationship. The findings of our research revealed that the overall effect size of the CSR and brand loyalty relationship is positive and yields a medium effect size. Furthermore, such a relationship was moderated by several contextual factors. We conclude with a theoretical contribution, managerial implications, limitations, and suggestions for future studies