机动平台识别器方位零值的几种标校方法

方位零值标校是识别器设邸统标校的一项重要内容。针对机动平台识别器设备进场安装，提出了几种标校方法，旨在解决机动平台识别器的方位零值标校问题。     

The Measurement of Consumption Efficiency Considering the Discrete Choice of Consumers

In this study we propose a mathematical definition of the consumption efficiency of multi-attribute products in the price–quality space. A new model, the discrete Range Adjusted Measure (RAM) model, is suggested as an empirical tool to measure the level of consumption efficiency. We further discuss the effect of consumption efficiency on the innovation incentive. Empirical work is made for the mobile phone market. We expect that the consumption efficiency concept will contribute to the extension of the traditional framework of production efficiency analysis on the one hand and to the understanding of the nature of innovation in a technology-intensive market on the other hand.JEL Classification: C67, D11, D12, D21     

Legalistic organizational responses to catastrophic illness: The effect of stigmatization on reactions to HIV/AIDS

The HIV/AIDS epidemic has focused increased attention on catastrophic illnesses in the workplace, and because of the stigmas associated with HIV/AIDS, it raises three primary concerns for organizations: (1) organizational avoidance of legal sanctions and litigation; (2) the maintenance of organizational legitimacy; and (3) organizational protection of employee rights. Although many organizations adopt legalistic responses to cope with these concerns, the analysis presented in this article suggests that while legalistic approaches function well to protect organizational interests in terms of both legal liability and legitimacy, the are only partially able to protect employee rights. Drawing upon the limited literature on HIV/AIDS in the workplace, this article presents an agenda for future research on organizational responses to HIV/AIDS.     

东北老工业基地物流标准体系的构建研究

东北老工业基地的发展要求有快速高效的物流产业做支撑,而现有物流标准的多样性无法满足物流产业的发展需要,急需建立规范统一的物流标准体系.本文旨在枸建较为健全的中国东北老工业基地的物流标准体系,推动物流标准化战略,促进东北老工业基地物流体系效率的提高和物流产业的发展.     

运用财税政策加快胶东半岛制造业基地建设

为进一步提高胶东半岛制造业基地企业的竞争力,在借鉴国外和国内其他省市发展制造业财税政策经验的基础上,应实施促进胶东半岛制造业发展的财税政策。     

一种锂电池检测分选系统中的数据通信

基于目前锂电池人工检测分选的状况，开发出锂电池的自动检测分选系统及相应数据通信软件，实现了锂电池分选的可视化、自动化控制，提高了分选效率。该系统具有一定的工程实用价值。     

Branding strategies,marketing communication,and perceived brand meaning: The transfer of purposive,goal-oriented brand meaning to brand extensions

This article develops and tests a conceptual model of the transfer process whereby perceived similarity organized around shared goals facilitates the transfer of knowledge and affect from a parent brand to an extension of that brand. Empirical results, based on two well-known brands and two hypothetical product extensions for each brand, demonstrate that the availability of well-formed, goal-derived categories associated with a parent brand establishes an organizing framework for consumers' assessments of similarity thatfacilitates the transfer of consumer knowledge and attitude from the parent brand to a brand extension in another product category. This facilitating effect of similarity does not occur in the absence of goal-derived categories. The results also reveal how marketing communication can be used to facilitate the transfer process by framing similarity in terms of common goals. Implications are discussed for the organization of consumer knowledge and affect across product categories and for understanding prior research findings on brand extension. Ingrid M. Martin (imartin@csulb.edu) is an associate professor of marketing at California State University at Long Beach. Her research has examined issues in the area of consumer goals as they guide structuring and processing marketing information, product choice and usage. Her research has been published in theJournal of Consumer Research, Journal of Marketing Research, Journal of Public Policy & Research, and five book chapters. David W. Stewart (david.stewart@marshall.usc.edu) is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. He is the immediate past editor of theJournal of Marketing. Dr. Stewart has authored or co-authored more than 200 publications and seven books. Shashi Matta (matta@marshall.usc.edu) is a doctoral candidate in marketing at the Marshal School of Business, University of Southern California. His research interests include branding, and services marketing. Shashi’s research has been published in theJournal of Consumer Research.     

基于面向对象编程的串行通信技术的实现

主要介绍了如何利用Visual basic和Vc 在不同环境下实现对串口的控制，并分析了window环境下的常用串行通信编程方法。     

文体学理论在英语写作教学中的应用

依据文体学的理论，从英语语篇的词汇、句法、篇章三个层面进行分析论证，并结合教学实践阐述文体学理论对书面表达的指导作用和实际效用，以此提高学生的英语书面交际能力。     

创办财税咨询公司,将会计专业办得更有特色

如何将我院的会计专业办出自己的特色,使其成为重点专业、品牌专业,经过调查研究,根据社会的需要和我们的教学对象,以及自身的条件,我院财经系决定以创办财税咨询公司为突破口。因为,创办财税咨询公司有五个方面的作用:一是能加强会计专业实践基地的建设;二是能加快“双师型”教师的培养步伐;三是为会计专业实现产学研相结合提供了平台;四是能促进精品课程和重点专业的建设;五是能将会计专业推向社会,提高毕业生的就业率。