高校图书馆移动信息服务现状调查研究

以通信电子类高校图书馆为调研对象,采取网络调查的方法,研究通信电子类高校移动图书馆建设与移动信息服务现状。调查结果显示,通信电子类高校移动图书馆建设状况良好,开展移动信息服务的图书馆数量较多,信息服务内容丰富,推广形式多样化。但从移动图书馆实际使用情况来看,还需要进一步宣传、推广移动图书馆,提升读者的利用率,拓展特色化、个性化的移动信息服务内容。     

加速推广政府投资项目代建制,促进东北老工业基地振兴

从探讨代建制的内涵入手,分析了政府投资工程项目实施代建制的优势。它具有实现政府项目投资、管理、使用相分离,优化政府职能和促进东北老工业基地振兴的重要作用。提出了如何加速代建制在东北地区的推广,以及进一步完善代建制的措施与建议。     

Helping behavior in a virtual crisis situation: effects of safety awareness and crisis communication

Incident evaluations show that bystanders tend to help: they do not wait for professionals to arrive, but act as required by the situation at hand. In the present study, we investigated how safety awareness (induced before an accident happened) and providing a course of action by emergency services affect helping behavior after witnessing a virtual accident with two victims. The main task of the participants was to arrive at a job interview in time. Safety awareness was manipulated by the specific organization they went to: either promoting safe traffic or healthy living. The results show that all participants were inclined to help. Participants who were primed towards safe traffic more often called the emergency number, but talked to the victim less often. Participants who had received specific courses of action moved the victim less often. In all, the results clearly indicate the value of effective risk communication (before an event occurs) and crisis communication (after an event has occurred), as both types of information improve the quality of actual helping behavior at the scene.     

博物馆数字化建设与金融文化传播——以东北亚金融博物馆为例

博物馆作为公共文化机构,承担着向公众提供文化服务的职责。随着科学技术(特别是信息技术)的发展,博物馆开启了数字化建设的进程。博物馆数字化建设的目的并不是要取代传统博物馆,而是对实体博物馆在某些方面进行有益的拓展和补充。伴随着数字化建设,博物馆能够更好地满足公众多样化的文化需求,提供更好的文化体验。突发事件对博物馆数字化发展形成了一种倒逼机制,凸显了博物馆数字化的重要性。为了更好地传播金融文化,实现文化育人的目标,东北亚金融博物馆将通过“顶层设计、逐步推进、研究标准、规范建设、共建共享、未雨绸缪、创新技术、增加手段”等做法,探索数字化建设之路。     

Profiling mobile TV adopters in college student populations of Korea

By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups.     

The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores

The present study examines the effect of using a mobile device on search and evaluation by a shopper in a brick-and-mortar store. A conceptual model that proposes inter-relationships between shopping goals, the amount and type of in-store mobile device use, and purchase outcomes is developed. Data from a national quota sample of 1034 mobile shoppers is used to test hypotheses derived from the proposed model. The findings provide several new insights into the impact of in-store mobile device use on the consumer decision journey in a brick-and-mortar store. Depending upon the shopping goals of the consumer, the use of a mobile device by shoppers in a brick-and-mortar store can either decrease or increase search, lead to more deferred purchases or in-store-now purchases, and more online or physical store purchases. The study is among the first to model the pathway to purchase for mobile device assisted shoppers in brick-and-mortar stores.     

Motivations and Use Context in Mobile Tourism Shopping: Applying Contingency and Task–Technology Fit Theories

Mobile tourism shopping is an emerging market, but there is little theoretically based research on the topic. This study investigates the impact of motivations (value, enjoyment, time saving and mobility) on consumer satisfaction by applying contingency and task–technology fit theories in the mobile tourism shopping context. The results show that value and enjoyment have significant effects on satisfaction. Use context is found to have a full mediating role between time saving and satisfaction as well as between mobility and satisfaction. This study offers theoretical and practical contributions to the tourism literature and mobile tourism industry. Copyright © 2013 John Wiley & Sons, Ltd.     

跨文化交际对应用型本科英语口语教学的影响

跨文化交际是指不同文化背景的人们之间的交际.外语教学的根本目的是实现跨文化交际,因此,应重视跨文化交际在口语能力教育上的重要作用,使学生了解语言与文化之间的关系,注重培养跨文化的意识,熟知中外文化异同与语言表达的形式特点,避免交际中出现语法应用正确却产生文化冲突的现象.     

一种新的卫星通信信号快速盲检测方法

提出了一种卫星通信信号快速盲检测算法,该算法能够适应频谱不重叠的多信号环 境,并能准确估计信号的数量、中心频率及带宽等参数。算法既高效又简单,所需数据量少 且适应低信噪比条件,适于在星载设备上实现。理论分析和仿真及测试结果证明了算法的有 效 性。     

高职院校加强绩效管理的探讨

目前高职院校绩效管理存在目的和定位不准确,绩效管理基础工作不完善,绩效管理模式多为刚性模式,绩效反馈沟通缺失等问题。加强高职院校的绩效管理,应明确绩效管理的最终目的,做好绩效管理的准备工作,制定科学的绩效计划,进行持续不断的绩效辅导与沟通,开展客观公正的绩效评估,实施及时的绩效反馈沟通。