Augmented reality in marketing: Conceptualization and systematic review

This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, up-to-date synthesis of the literature and an exhaustive classification of AR. Through the use of the SPAR-4-SLR protocol, 148 articles were selected for analysis. The study has three main objectives. First, it reports the key characteristics (distribution by year, publication outlets, etc.), theoretical models, and methodologies used in this research domain. Second, it suggests a classification of the types of AR according to their triggers and the object of the augmentation (self vs. external). Third, it proposes a framework that presents (1) the AR features and attributes and the AR use experience; (2) the cognitive, affective, and social mediators; and (3) the outcomes of these experiences. Key moderators (types of AR, types of products, individual characteristics, etc.) are also discussed. Using the TCCM framework (theories, context, characteristics, and methodologies), this study offers several future research avenues and highlights the importance of considering the effects of the different types of AR. Finally, it offers pointers for managers on how to develop efficient AR solutions and how these can be used to reduce a company's carbon footprint.     

乡村"流动饭店"的业态类型、流动规律及流向动因分析

通过分析传统饭店餐饮业在满足乡村农家节事活动选择取向上发生的变革,本文研究了流动饭店这一新型餐饮业态的内涵,考察了相关文献,论述了"流动饭店"的业态类型、特点、流向规律和流向动因,提出了如何建立乡村"流动饭店"科学发展的保障机制.     

U. S. winter migrants' park community attributes: An importance–performance analysis

North American seasonal migrants, who are usually retired, typically live in recreational vehicle/mobile home park communities in the southern U. S. during the winter months. This study examines the importance of specific park characteristics in the park selection process and uses the case of winter migrants in south Texas to demonstrate how parks may use a modified approach of importance–performance analysis and the promoter–detractor methodology to assess how well the parks perform on selected attributes. The analysis of survey responses from 1429 winter Texans categorized attributes based on the attributes' impact range and asymmetrical impact on park recommendation likelihood. Overall, seasonal migrants based their choice of location for their winter home largely on physical appearance (e.g., cleanliness) and affect (i.e., friendliness and caring management). Wireless Internet access and low rates were also of high importance. But park recommendation likelihood varies depending on the migrants' satisfaction with important attributes' performance.     

Hosting as social practice: Gendered insights into contemporary tourism mobilities

By giving voice to highly-skilled mobile professional women who have relocated to Switzerland from various European countries, representing different nationalities, duration of migration and family circumstances, we shed light on the experiences of hosting – an under-researched segment of Visiting Friends and Relatives (VFR) mobilities. Our findings reveal a threefold investigation to sociality, tourism and mobility, by drawing on empirical insights to three angles: that of, culture, intimacy and identity as pathways to transformative social practices among hosts and guests. Highly-skilled mobile professional women’s hosting practices reflect a laboratory of sociality whereupon relations of closeness and proximity are tested under new conditions of social and private life in the new destination country.     

Analysing behavioural differences between e- and m-bookers in hotel booking

This study analysed the behavioural differences between e- and m-bookers in online hotel booking. The theoretical relationships among functionality and usability, perceived value for money and time, and satisfaction and loyalty were analysed based on the quality–satisfaction–loyalty framework. Results from a sample of 431 and 401 e- and m-bookers, respectively, affirmed the similarities and differences between the two types of bookers. Results also showed that e- and m-bookers substantially differ in their perceptions on functionality and usability performance, perceived value for money and relative importance of functionality and usability in online hotel booking. Moreover, the findings revealed the moderating effects of perceived value for money and time on the satisfaction–loyalty link among m-bookers.     

公交电视的发展、局限与前景方向

文章针对数字移动电视播放和收看的现状分析了其及时效性强、内容易获得、强迫收视等特点,以及运营成本居高不下,广告规模有限,对受众权利有所侵犯等局限,提出了最大效用地利用移动数字电视的受众及广告资源的途径。     

Application of CVAM-based management accounting in mobile telecommunication enterprises

CVAM-based management accounting emphasizes that enterprises should make efforts not only to provide goods or service to customers but also to create value for customers. In practice, customer value should be measured reasonably first. Then according to its condition, enterprise can apply the CVAM-based management accounting method by improving management quality, perfecting costing planning, brand operation and business innovation to create value for customers thus achieving increase of corporate value as well as social value.     

How Does Using a Mobile Device Change Investors’ Reactions to Firm Disclosures?

I examine how characteristics of investors’ information access tools change investors’ reactions to firm disclosures. I examine my research question in the context of information choice (i.e., allowing investors to choose the order of information and sections to read within a disclosure) and spatial layout (i.e., how information is displayed when viewing the disclosure). Results of an experiment are consistent with information choice improving investors’ judgments if the disclosure is viewed on a computer screen. Conversely, and consistent with cognitive overload, information choice harms investors’ judgments if the disclosure is viewed on a smaller screen, such as that of a mobile device. Follow-up experiments show that changing the disclosure presentation to reduce the need to scroll is one way to improve investors’ judgments on a smaller (or mobile) screen. My findings caution firms and regulators about expanding information choice within disclosures without considering the screen size used to access the disclosure.     

利用管道模拟软件提升技术管理水平

通过分析管道模拟软件的特点、功能和应用,并结合目前天然气长输管道运营模式中存在的问题,阐述了引入天然气管道模拟软件对于提升技术管理水平的重要性和必要性.     

Enhanced job satisfaction under tighter technological control: The paradoxical outcomes of digitalisation

Via a multiple case study of work in microfinance institutions in India, this paper reports on the experiences of field officers and branch managers following work digitalisation. It identifies and explains an intriguing post-digitalisation paradox of reported increased job satisfaction and tighter technological control diminishing branch managers' work-life balance. The paradox draws attention to the significance of context in workers' experiences of mobile digital technologies (MDTs) and contradicts previous studies on workers' positive experiences of adopting MDTs: the workers in this study did not experience greater autonomy or flexibility but reported enhanced employment security and status. The paper also adds to literature on employment relations following work digitalisation by revealing powerful enforcement of technological control, with ‘WhatsApp’ identified as a key managerial tool used for surveillance and discipline, and worker resistance at the margins.