Religion and identity in India’s heritage tourism

The growing worth of heritage in the renegotiation and dissemination of identities has intensified conflicts over whose voice dominates heritage tourism representations. Therefore, this study compares the way India’s heritage is represented by the Indian government, by the domestic tourism trade media and by the popular tourism media. The findings reveal that India is consistently represented as an ethnically diverse nation in which Hinduism preceded and prevailed over all other ethnicities/religions; a portrayal that consolidates the state’s secular nationalist narrative. Furthermore, the trade and popular media emphasize nostalgic experiences of a sanitized colonial history while the government emphasizes accounts of resistance against colonial powers and of suffering due to Muslim atrocities.     

Factors influencing customer engagement with branded content in the social network sites of integrated resorts

The integrated resorts rely on social network sites (SNSs) for content marketing, while one of the main purposes of content marketing is customer engagement that will leverage the impact of branded content. This study investigates the factors influencing customer engagement with brand posts of integrated resorts on the SNSs. The findings highlight the important influence of both media-type and content-type factors on the level of customer engagement in SNSs of integrated resorts. This study provides practical implications for integrated resorts to develop SNS online content marketing strategy.     

Using a network data envelopment analysis model to assess the efficiency and effectiveness of cultural tourism promotion in Taiwan

The importance of tourism promotion has been discussed throughout past studies, and the consequences of ineffective promotion have also been investigated. While tourism promotion is a topic of interest to many researchers, performance measurement used to assess the effectiveness of tourism promotion is a topic seldom discussed. The purpose of this study is to develop an approach based on the data envelopment analysis (DEA) model to evaluate performance for tourism promotion. The main difference compared with previous DEA models is the evaluation of multiple efficiencies in a single DEA implementation, and the assessment of overall efficiency in a ratio index. In the assumption of variables, we use cultural tourism promotion as a foundation in formulating the empirical evaluation, and we test the proposed model by using data across 20 regions in Taiwan.     

国家形象与目的地形象：概念的异同和整合的可能

国家形象是国际商务和国际营销领域的重要概念,目的地形象是旅游领域的重要概念。在竞争日益激烈的全球化市场上,国家形象和目的地形象对于产品和旅游目的地获得竞争优势具有重要的战略价值。目前,国家形象和目的地形象研究基本上是独立的,文章在全面回顾两个领域最新研究进展的基础上,分析两概念定义、理论基础、形象主体和客体、形象内容等方面的异同;根据对国家形象、目的地形象与旅游研究中的其他社会心理变量之间关系的分析,提出整合这些变量的旅游意向模型以及相应的三个命题,以引导下一步的实证研究。     

基于动态贝叶斯网络的邻近下穿隧道深基坑施工风险分析

为了减小邻近既有下穿隧道深基坑施工风险及灾害损失,科学预防施工安全事故,提出了一种基于动态贝叶斯网络（DBN）的深基坑施工风险分析模型。首先,运用BWM（best worst method）确定准则的权重;其次,基于关联规则挖掘风险因素间的相互关系,并以此构建DBN结构模型;最后,以新建厦门北站地下一层社会连廊深基坑工程为例,对提出的方法进行有效性和适用性检验。结果表明：基坑围护结构的安全度在静态被评为“较高”和“极高”的概率分别为34.6%和36.1%,且此结果随着输入风险证据发生动态变化,运用反向推理也能迅速找出围护桩渗水风险;提出的模型能明确邻近既有下穿隧道深基坑施工风险传递过程中的关键风险点,并能进行动态风险预测以及事故后致因诊断,从而实现邻近既有下穿隧道深基坑施工风险的动态管控。所提出的优化DBN模型对工前风险评估、先验分析和风险诊断有较好的适用性和较高的准确性,可为邻近既有隧道深基坑施工过程中的安全管控提供有效的决策支持,大幅提高风险控制效率。     

中国水利的现实分析与发展选择

为使人们认识到水利在国民经济中的地位与作用,文章系统的分析了建国50年来中国水利事业在艰难的条件下所取得的重大成绩,针对我国水利面临的挑战,从实际出发,探讨了水利事业发展的方略。     

GIS热点问题综述

有关GIS网络化，数据共享与OGIS，数据质量问题，多媒体，可视化虚拟GIS，多维GIS，面向对象GIS，工程学问题，数字地球等GIS热点问题，本文作了综合性的介绍、分析和总结，作者并就此进行了评述。     

基于网络层次分析法的区域软实力评价——以江苏省为例

基于国内外软实力研究文献,考虑各指标间的交互影响、指标的数据获取和量化等因素,构建了包括三级指标的区域软实力评价指标体系,并利用网络层次分析法对江苏省的软实力进行评价。研究结果表明:江苏省的综合软实力排名为全国第二,这主要得益于其区域文化、科技创新能力以及和谐度的排名靠前,而扩散度、人口素质、区域环境以及公共服务的得分偏低。据此提出强化江苏省综合软实力的相应措施:应进一步强化各类传媒的扩散作用、完善公共服务体制以及优化投资以及居住环境等。     

全球化与民族文化的多样性探析

全球化是一个历史范畴,是世界各国各地区的经济、政治、文化等领域超越国界、扩大联系的历史进程和历史趋势。全球化加速了强势文化的扩张和弱势文化的萎缩,各种文化在融合的过程中趋同,全球化不断吞噬文化多元性。因此从对全球化、文化、文化的多样性及民族文化的概念界定,探析全球化对民族文化的影响及冲击。     

Optimal distribution of the injured in a multi-type transportation network with damage-dependent travel times: Two metaheuristic approaches

We study a location-allocation-routing problem for distribution of the injured in a disaster response scenario, considering a three-type transportation network with separate links. A circle-based approach to estimate the impacts of the disaster is presented. After formulating relations for computing the percentage of the injured, the destruction percentage and the damage-dependent travel times, the problem is formulated as an integer nonlinear program. We utilize a genetic algorithm and a discrete version of the imperialist competitive algorithm for solving large problems. An empirical study focused on earthquakes in Tabriz, Iran, illustrates applicability of the proposed model and performance of the proposed algorithms.