虚拟国际贸易中心的构想与实现路径研究

虚拟国际贸易中心不是实体国际贸易中心的网络版,而是建立在网络贸易平台基础上、能够支配实体贸易资源的虚拟组织.它不依附于特定的城市,而是以信息港为核心,其创新之处在于集聚功能强、能级大大提升、体制灵活等.虚拟国际贸易中心可在B2B电子商务网站基础上升级而成,也可在实体贸易中心的基础上升华而成.建立虚拟国际贸易中心需要突破...     

浅析审计收费与意见购买的关系——基于不变更会计师事务所的探讨

目前,学术界对审计意见购买行为都高度关注,国内外大多数学者都是通过会计师事务所的变更来研究审计意见购买,但本文在研究审计意见购买行为时发现,在我国现有的审计环境下,一般理性的上市公司,如果能够和现任会计师事务所谈判成功从而购买到审计意见,是不愿意更换会计师事务所的。本文在借鉴、吸收前人研究成果的基础上,将理论分析和案例分析相结合,从审计收费的角度,研究不变更会计师事务所情况下发生的审计意见购买行为。     

网络购物体验对顾客行为倾向的作用机理与模型初探

网络环境下顾客与企业的交互方式更多地表现出了体验的特征,体验营销在购物网站设计和经营中的重要性日益凸显。文章运用文献研究和理论推演方法,在S-O-R模型的基础上分析了网络购物体验对顾客行为倾向的作用机理,构建了网络购物体验影响顾客行为倾向的模型。在此基础上,提出了企业开展网络体验营销的建议。     

P2P网络借贷研究文献综述

与传统的银行贷款相比,P2P网络借贷从其诞生之日起就伴随着各种争议。目前,P2P网络借贷是一个相对较新的研究领域。文章首先叙述了当前主要P2P在线平台的运营模式,此外从"硬因素"和"软因素"两方面来分别阐述它们对贷款成功率的影响,由此得出了借贷双方信息不对称、网络安全风险和借新账还旧账等P2P网络借贷的三大风险。最终,在总结已有的研究成果的基础上,提出了自己对P2P网络借贷未来发展和研究方向的见解。     

网络口碑对企业业绩的影响研究——以在线旅游行业为例

伴随着在线消费量的爆发式增长,消费者网络口碑的作用也水涨船高。文章基于网络口碑视角及OTA(在线旅行社）的互联网平台数据,采用FEM模型和SUR模型研究网络口碑对企业绩效的影响。结果表明：网络口碑与企业服务信号是影响企业绩效的关键因素,且对企业绩效具有显著的正向影响;路线价格与路线星级则具有明显的负向调节作用,其中路线星级对网络口碑具有强约束力并对企业绩效具有正向作用。文章据此从市场向心力、市场竞争力、市场亲和力等方面为企业网络口碑管理和危机的防范提供对策与建议。     

无网上购物经验的消费者橱窗购物行为——基于交易成本视角的实证研究

本文基于交易成本经济学理论,应用结构方程模型,对我国无网上购物经验的消费者的橱窗购物行为进行研究。研究结果表明,在我国,无网上购物经验的消费者的橱窗购物行为受交易成本的影响很大。研究同时表明,交易成本与不确定性、资产专用性和信任度密切相关。如果消费者信任倾向低,在面对高不确定性和高资产专用性时,会感受到较高的交易成本。而当消费者面对高可靠性和详细的隐私政策时,则倾向于在网上购物中加大投入成本。     

Information Search,Alternatives Evaluation,and Coping Mechanisms of Functionally Illiterate Consumers in Retail Settings: A Developing Economy Context

Little research has been carried out with regard to marketing to functionally illiterate consumers, despite the size and purchasing power of this market segment. This qualitative study examined the decision-making processes and coping mechanisms of functionally illiterate consumers in the South African grocery shopping environment. The findings provide insights that have important theoretical and practical implications for marketers, retailers, and policy makers. For functionally illiterate consumers, the information-search stage of the consumer decision-making process is either nonexistent or limited to a few trusted sources, such as friends and family, which often occurs only after a purchase has been made. Furthermore, these consumers face difficulties in a grocery store environment but have developed several coping mechanisms to compensate for their limited literacy skills.     

简析网上银行的法律问题

本文立足于我国网上银行运营的实际情况,以现行法律规范为基础,针对网上银行交易和网上银行监管所涉及的法律问题进行分析。     

How Safe Are the Harbors?

Abstract

With the growth of e-commerce has come the need for businesses to provide protection of personal, private data collected from internet users and consumers. The United States has favored a policy of industry self-regulation, while the European Union (EU) has responded to its consumer demands for privacy protection regulations and enforcement. Faced with the critical need for a middle ground, the US has proposed “Safe Harbor Privacy Principles” as a means of compromise with the EU. This article explores the market context of the Safe Harbor Principles, the European reaction, and the probable impact on businesses.     

A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty

Relying on Thaler's exchange theory, this research examines the unique effects of perceived transaction and acquisition values on consumer e-satisfaction and e-loyalty in an e-commerce setting, along with the moderating role of product/ service category. Overall, consumers' perceptions of transaction value lead to their e-dissatisfaction. Hence, obtaining a good deal does not have the same meaning and influence depending on the type of buying trip (exploratory or goal-directed). These results confirm Thaler's exchange theory's usefulness to analyzing the impact of perceived value on e-satisfaction and e-loyalty. Additionally, in a managerial perspective, this research underlines the importance of adapting promotional strategies to online contexts, since online purchase experience improves when there is an alignment between the customer's goals and the e-tailer’s online offering.