微电影广告营销策略研究

本文在新媒体时代背景下,对微电影广告的概念及产生发展进行了解读。阐述了微电影广告自身的优势和竞争力,辩证地探讨了其在市场化过程中所带来的机遇和挑战,力求找到微电影广告的市场化策略,得到有利的发展启示,并使得微电影广告在未来的市场化中取得更好的效果。     

对跨国公司人才“本土化”战略的思考

跨国公司人才“本土化”战略,对中国的优秀人才形成了掠夺态势。认真研究在开放市场经济条件 下,人力资源开发、管理的措施和办法;加快人才市场的培育,建立有竞争力的人才机制;提高我国企业国际 竞争力是十分重要的课题。     

浅谈新时期人力资源的战略性管理和规划

人力资源管理工作对企业经营效果的影响,取决于人力资源的具体政策、体制设计和贯彻实施。在很多情况下,由于人力资源未被充分利用,导致员工的工作效率往往低于其潜在能力。人力资源管理工作的目标是努力提升员工的职责意识、改进员工的技能和动机,调动员工的积极性,进而提高工作效率。人力资源管理工作由若干组相互联系的任务所组成。在安排与执行这些任务时,负有人力资源管理责任的所有人员,都必须考虑法律、政治、经济、社会、文化和技术等各种因素的影响。人力资源管理工作的主要任务有人力资源规划和分析、平等就业机会原则、从事人力资源开发等。     

Advancing marketing strategy in the marketing discipline and beyond: from promise,to neglect,to prominence,to fragment (to promise?)

ABSTRACT

The purpose of this article is to advance the field of strategic marketing within the marketing discipline, which will in turn, the author argues, contribute to enhancing the discipline’s impact beyond the narrow confines of its own journals. Towards this goal, certain aspects of the history of marketing strategy need to be reviewed. However, though this article draws extensively on historical sources, it is not a history of marketing strategy. Rather, this article uses historical materials and arguments concerning the four ‘Eras’ of marketing thought to advance five major claims: the area of strategic marketing (1) had significant promise when the marketing academic discipline was founded in Era I (1900–1920), (2) was neglected in Era II (1920–1950), (3) rose to prominence in Era III (1950–1980), (4) has become a ‘fragment’ in Era IV (1980–present) and (5) has prospects that are both promising and problematic in the future ‘Era V’. Finally, a tentative prognosis for strategic marketing and the marketing discipline is suggested.     

中小企业财务战略运用与实施的探索

我国中小企业在财务管理方面存在的问题,主要是财务管理基础薄弱,财务控制松散;企业资金积累能力较弱,营运资金缺乏;资本结构不合理,负债率较高;内源融资困难,外部融资渠道不畅;投资缺乏分析论证;成本管理和控制体系不健全等。中小企业应把“财务战略”的思想运用到企业的管理中去,从加强财务管理基础工作入手,提升企业财务管理层次要充分考虑企业实际,科学规划营运资金;切实优化资本结构;规范制度,控制成本;完善分配激励制度,从而保证企业健康发展。     

80年代以来中日妇女生育观变化比较研究——以北京和东京为例

试图从历史研究的方法出发,以北京和东京妇女的婚姻观念和生育观念变化为例,比较80年代以来中日妇女生育观念变化的同一性与差异性,探索产生差异的不同社会制度、经济发展程度,以及关于妇女社会作用的不同观念及不同的社会心理影响。     

经济转型期农村市场中介组织的有效性探讨

从农村市场中介组织的形式、功能和运行机制三个方面的特点出发,采用产业组织理论体系的SCP理论对农村市场中介组织的有效性进行分析,得出在农村经济体制转型期应加快农村市场中介组织的发展,以适应中国特色的社会主义市场经济的发展和完善。     

基于从业人转变我国经济增长方式探讨

转变经济增长方式是中国经济转型发展的伟大社会实践,其中人是行为主体,应以从业人为本,公民要从自己的从业作起,调整职业活动行为,走可持续发展的文明从业生财之路。转变经济增长方式人人有责,应进行广泛宣传教育,切实考虑从业人利益,建立激励机制,发挥行业协会的考核评比与帮助促进的作用,国家进行严格规范管理。     

International strategies of mid-sized firms: A comparison of Indiana and Guangdong Province

A China strategy is becoming more important for a growing number of mid-sized companies as they observe China's increasingly greater impact on the U.S. economy. Our study surveyed Indiana and Guangdong firms to assess their interest in future international engagement in the other's country. Our results confirm current engagement by mid-sized firms from both countries in some activities with the other country, but there is a strong interest in doing more. Hence, there are opportunities for many Indiana organizations to play a role in assisting Indiana firms in developing international expertise, business development, and knowledge of China. In the study, 97 firms from the Guangdong Province and 105 Indiana firms identified their current international activities as well their future intentions relative to business development in the other's country.