欧盟、北美优惠性原产地规则对我国的借鉴

经济全球化的加剧使得中间品贸易越来越频繁,最终产品的国籍变得越来越模糊。在我国参与组建更多区域性优惠贸易协定时,优惠性原产地规则显然成为一项重要的贸易政策工具。欧盟与北美两大地区的原产地规则已在世界范围内造成广泛影响,为我国原产地规则的制定提供了有益的参考。在简单介绍原产地规则后着重研究了欧盟与北美的优惠性原产地规则。在分析我国原产地规则的基础上,从欧美的实践总结出几点启示,即我国应逐步完善制度性管理规则,逐渐协调和统一原产地规则并结合自身目标综合使用标准。     

The country-of-origin lie: impact of foreign branding on customers’ willingness to buy and willingness to pay when the product’s actual origin is disclosed

If you think about the last television commercial for an Italian pasta brand you have seen, are you sure it is really Italian? In many cases, especially in the food sector, neither the company nor the product originate from the advertised country, meaning that the company is pursuing a foreign branding strategy and is trying to benefit from positive stereotypes customers have about the specific foreign country. By collecting both quantitative and qualitative data through a point-of-sale intercept survey, this article assesses the impact of alleged origins on customers’ willingness to buy (WTB) and willingness to pay (WTP) if the actual origin is disclosed. The sample consisted of 200 German customers who were asked to answer questions related to one of two hedonic products they had just bought. It is empirically shown that foreign branding has a positive impact on the brand’s performance. However, as soon as customers find out that they were misled with regard to the origin of the product, both their WTB and their WTP decrease. This study contributes to the knowledge on the role of products’ origins on customers’ WTB and WTP. In contrast to the vast majority of the studies in this field, the communicated origin of the product is based on a foreign branding strategy and not on the product’s actual origin. Consequently, it was possible to manipulate within-subject variables by disclosing the actual origin of the product. The results of our study suggest that foreign branding may be a successful strategy for companies to increase their customers’ WTB and WTP. At the same time, our results raise concerns about the suitability of foreign branding as a long-term marketing strategy, unless a company can successfully maintain its foreign image. Future research opportunities include the choice of consumers with a different cultural background, of other hedonic products or of utilitarian products.     

Marketing of specialised products and services to consumers with disabilities: exploring the role of advertising,country-of-origin,and e-commerce

This article contains an exploration of the needs, preferences and concerns of consumers with disabilities (CwD) considering their acquisition of specialised products and services. An exploratory survey among 215 Italian citizens was carried out, all of whom are dealing with some type of disability. Quantitative and qualitative data were used to generate insight into CwD buying preferences and the difficulties associated with finding what they want/need. The results are presented under four main research issues: the consumers’ difficulty in finding the right product/service provider, the perceived degree of advertisement for products/services, the importance of the origin of the product/service provider, and finally, CwD willingness to buy products online. A number of practical implications and suggestions to improve marketing of specialised products and services to this target group are provided, which may help businesses to improve their economic success. The findings of this research may also help the CwD to improve their quality of life.     

NAFTA as a Means of Raising Rivals' Costs: A Comment

The purpose of this comment is toclarify and extend a recent paper entitled NAFTA as a Means of Raising Rivals Costs. The paper indicates that the complexity of complying with the rules of NAFTA may lead to a decrease in competition in the domestic market. The comment shows that thecomplexity of NAFTA is related to the rules of origin which are a part of virtually any free-tradeagreement. Since rules of origin are a necessary part of virtually any trade agreement, the conclusions of the paper are not restricted to NAFTA but can be generalized to a large part of international trade.     

近代上海土地管理制度思想的西方渊源

近代上海开埠,租界设立,华界与租界的两种土地管理制度在整个近代长期并存。租界的土地管理制度促进了华界土地管理制度的变革。近代上海土地管理制度在变革、发展中体现出很深的西方土地管理思想的烙印。     

中国蓝印花布中的吉祥纹样

该文分析了蓝印花布吉祥纹样艺术形式的表现手法和文化渊源，并说明了蓝印花布的现代运用及发展前景。     

廓清城市规划概念词汇的未来图景

通过对城市规划概念词汇的梳理分类,分析了当前城市规划概念词汇在形成、发展和实践中的学术生态、社会生态环境背景,探究了城市规划概念词汇盲目演绎产生若干问题的历史渊源,阐释了规范城市规划概念词汇对学科发展的基础意义和在新的时代背景下应有的理论姿态,以此廓清城市规划概念词汇的未来图景.     

中国社会主义市场经济理论新探:来源与发展

马克思有没有关于未来新社会的商品经济和市场经济思想，或者中国社会主义初级阶段市场经济理论是否渊源于马克思，这是一个有争议的问题。如果从整体、总和、内在联系和发展观上把握马克思的学说，无疑可以得出肯定的答案。同时，西方学者的有关理论如西方兼容理论、市场社会主义和经济全球化理论，则构成了中国社会主义市场经济理论的补充性来源。毛泽东、邓小平和第三代领导集体的理论和实践，创造、丰富和深化了这一理论。     

略议理论会计学

《理论会计学本源——簿记科技与周易》（《本源》）一书,已完全彻底解开了积淀数百年至今的借贷复式会计的本质真蕴之谜。顾名思义,这是在吸取先行者们长期积累的经验教训的基础上,独辟蹊径,走引进跨时空支持型重大多学科相似性联想而获得突破的。所谓本质真蕴,实际就是借贷会计机制性基础理论由表及里、巨细不遗的天然的本来面目,并是建立纯正的＂理论会计学＂的完备依据。现在将以纯专业形式,逐一探讨一些相关的重大基础理论问题。一门建立在哲学社会科学与自然科学技术紧密结合、同步运行不悖的学科,是能长期经受历史考验的科学。     

珠三角产业渊源及其对产业转移的影响

面对世界产业发展的最新趋势,产业转型是珠三角经济发展的迫切要求。文章指出,环珠三角及内地省市以承接珠三角产业转移为目标的招商引资是其培育区域产业、实现区域跨越式发展的主要选择。文章以深圳、东莞、佛山三个典型的产业城市为例,深入分析珠三角地区产业发展的渊源、特点及其对产业扩张与转移的影响和制约,并提出了相关对策和建议。