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31.
周潇 《西安财经学院学报》2003,16(3):75-77
我国电视业在电视频道专业化后,频道定位模糊,缺乏精品节目和名牌栏目,电视资源严重浪费。电视受众的感觉仍是新瓶装陈醋。旧的电视管理体制,包括用人机制、节目交换购买制度等是制约电视业发展的桎梏。必须建立一套与市场化相适应的电视创新机制。自我发展、市场运作、以服务为中心的产业模式是电视业发展的唯一出路。 相似文献
32.
论影视旅游及其“资源—产品”转化 总被引:19,自引:0,他引:19
影视旅游是一新的旅游研究课题,文章对影视旅游的概念、发展阶段进行了初步探讨,对影视旅游资源的类型进行了总结和分析,同时通过诸多成功案例的分析,演绎和总结出影视旅游"资源--产品"转化的一些经验和启示. 相似文献
33.
创新是办好广播电视精品节目的不竭动力。定位准确,为节目找到合适发展道路;整体策划,为节目添上腾飞的翅膀。 相似文献
34.
The experience of Chinese Taipei shows that opening up a previously protected market to new entrants can be a more effective and reliable way to enhance competition than regulating the behavior of dominant or monopolistic firms. Moreover, when opening up the market, the liberalizing measures adopted by government should be market-structure-neutral. That is, it should not try to dictate the direction and results of market competition. A more pressure-resistant mechanism should be designed to deal with market power, taking the form of a regime that is cross-sector, independent and collective in its decision-making, such as has been the case with Chinese Taipei's Fair Trade Commission. 相似文献
35.
电视广告对受众的消极影响 总被引:1,自引:0,他引:1
电视广告是对受众影响最为深远的一种广告形式,在发挥积极作用的同时,它也产生了一些负面影响如打扰了受众的日常生活,助长了个人享乐主义的蔓延,诱惑儿童追逐名牌,降低了女性对自身的角色期待等本文对这些消极影响做了梳理和剖析,以全面认识电视广告对受众的影响,并促使受众对电视广告的负面影响有清醒的认识和足够的警惕。 相似文献
36.
37.
农村有线电视网络改建的规划和实施 总被引:1,自引:0,他引:1
本文通过实地考察农村市场、加强有线电视推广宣传、改善服务水平等途径来讨论如何加快农村有线电视网络的改造,并详细的讨论了农村有线电视网络改建的规划以及建设和改造农村有线电视网络的步骤,为我国在农村发展有线电视网络的改建提供了参考。 相似文献
38.
浅论我国广播电视产业化的改革 总被引:1,自引:1,他引:0
本文从广播电视产业化的必然性入手,分析了我国广播电视产业现状及存在的问题,提出了推进我国广电产业化发展的对策和建议。 相似文献
39.
An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour
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Yandisa Ngqangashe Charlotte J.S. De Backer Liselot Hudders Nina Hermans Heidi Vandebosch Tim Smits 《International Journal of Consumer Studies》2018,42(4):402-408
For several decades, television consumption has been crucial in the complex web of factors underlying the obesity epidemic. It has been suggested that if television cooking shows would endorse healthy eating styles, they may have positive effects on consumers’ eating habits. This study empirically investigated the consequences of exposing children (N = 85, aged 9–12 years) to an existing television cooking show episode endorsing the consumption of fruits and vegetables compared with exposure to a non‐food‐related science show. The measures included pre‐test and post‐test attitudes toward health/nutrition and fruits/vegetables, as well as state preferences for a list of healthy and unhealthy foods. At the end of the study, children were separately given the choice between a popular cookie and a piece of fruit as a reward; this was used as a behavioural measure. The results of a logistic regression on the behavioural choice measure showed that the mere exposure to one episode of the television cooking show significantly increased the odds that the children would choose a piece of fruit over a cookie. Repeated‐measures analyses showed that watching this single episode also decreased children's state appetite for unhealthy foods. State appetites for healthy foods and attitudes toward health/nutrition or fruits/vegetables did not change after watching the television cooking show episode. In sum, existing television cooking shows that endorse healthy eating positively influence children's food consumption in the short term and may have the potential to be used as platforms for nutrition education. 相似文献
40.
Robert C. Seamans 《战略管理杂志》2013,34(4):426-444
This paper examines the impact of asymmetric information on incumbent firms' propensity to engage in limit pricing when faced with threat of entry. I draw from information economics to argue that incumbents will use price to respond ex ante to entry in situations characterized by asymmetric information. I suggest two situations in which asymmetric information can arise: when potential entrants are from outside the primary industry and when incumbent firms are members of R&D consortia. I then study pricing in the U.S. cable TV industry to show that pricing patterns of incumbent cable TV systems are consistent with limit pricing when the relationship between the incumbent and potential entrant is characterized by asymmetric information. Copyright © 2012 John Wiley & Sons, Ltd. 相似文献