电视节目必须重视形象战略

电视是多功能的现代化宣传工具，电视及其电视节目在为它所报道的一切对象忠实服务的同时，电视也应为自身设计一套形象战略，通过可视形象及语言形象，来确定、吸引目标观众群，从而创造自己电视的品牌形象。     

对办好广播电视精品节目的思考

创新是办好广播电视精品节目的不竭动力。定位准确,为节目找到合适发展道路;整体策划,为节目添上腾飞的翅膀。     

光纤电视传输系统

本文综述了光纤电视传输系统的原理、构成、优点、主要技术指标和发展方向,并与现有的电视信号传输手段进行了技术经济分析比较。因此对各地电台说来,光纤已不再是明天的技术,而是今天就可实用的传输媒介。     

电视图文字幕创作浅谈

结合平时的工作实践,谈谈电视图文字幕创作的四点体会:加强训练,熟能生巧;设计先行,认真创作;他山之石,取长补短;勤于维护,有备无患。     

Profiling mobile TV adopters in college student populations of Korea

By profiling demographic characteristics, perceived general adoption attributes, perceived value-based adoption attributes, motivational needs, mass media use, and content interest, this exploratory study examines the nature of four categories of mobile TV adopters — current, potential, continuous non-, and discontinuous user groups. Despite the limited sample size (N = 214), there are some meaningful findings. First of all, the non-adoption rate of mobile TV of the continuous non-, and discontinuous user groups is higher than the adoption rate of the current and potential user groups. Less than half of the respondents (N = 34) who had used TV on a mobile device were unwilling to use it again in the next twelve months, and almost half of those (N = 102) did not have the intention of using it within the coming year. The results suggest that the discontinuous group seems to have been dissatisfied with the actual mobile TV use when compared with their expectations and evaluations, while the potential user group is more likely to have high expectations and positive evaluations before the adoption and use of mobile TV. All user groups were unwilling to pay the fee, despite the current and potential user groups perceiving the exceptional values. No differences were found in the personality trait of innovativeness and mass media use behaviors among the four groups.     

Is Netflix a threat to the cable TV industry? Evidence from Brazil

In recent years, the Brazilian cable TV industry has experienced a sharp downturn. In parallel, the over-the-top platform Netflix gained popularity and Brazil has become one of its biggest markets. The objective of this paper is to investigate the competitive effects of Netflix's entry on the incumbent cable TV industry. We explore the regional variability of Netflix's popularity (measured by Google Trends) and combined this information with official data of the cable TV market. Using a two-way fixed effects estimator with state-month observations (covering the period of 2012–2019), we showed that the increase in one standard deviation in Netflix popularity is associated with a 3.62% reduction in the density of cable TV subscribers and with a 19.69% reduction in the number of small firms that operate cable TV.     

城市形象电视广告的营销效应研究

本文对中国各地城市形象广告投播情况进行了分析。以杭州在CCTV的城市形象广告效应为评估样本,探讨了城市形象广告如何在电视频道、栏目、时间、广告创意等方面进行合理的安排。作者最后提出了可资有关单位借鉴的6条建议。     

Changing dynamics of the overseas marketplace for TV programming: The rise of international co-production

This article examines the recent strategy adopted by the US television production industry in coping with the changing worldwide media environment. Developments in the USA include the commercial networks' declining audience share, the increasing penetration of cable TV, and spiralling production costs; abroad, the coming of age and increased sophistication of the televesion industry and the strengthening of programme import regulations are significant. Access to foreign markets is becoming critical to the financial equation of US producers and distributors of high-budget TV programmes. International co-production is the response to the new dynamics of world-wide television programming and a product of economic necessities.     

卫星电视接收中的主要技术问题

本文是研制卫星电视接收站(TVRO)的技术总结.文中对系统G/T值、宽频带、解调门限、视频特性、伴音特性及平均无故障工作时间等六项主要技术关键进行了论述.     

电视频道包装的创意形式探析

一套创意新颖的栏目包装对电视频道及其节目形象起着至关重要的作用,它不仅能给人以音画结合的视听感受,同时能让受众群体更深刻的认识到电视频道的定位及栏目的性质。本文将通过对彰显本土文化的创意形式和以流行元素作为画面主要构成的创意形式进行分析,论述创意形式在频道包装设计中的重要意义。