基于六西格玛流程改进的库存管理优化

库存管理是企业用来控制实际库存问题的方法，主要帮助企业经营者确定何时补充订货、补充订货多少以及安全库存等问题。现有的库存控制研究往往只关注数学建模阶段的精确性，而对库存波动根源认识不足，导致数学模型越来越复杂、完善，但库存仍然居高不下、难以控制。本文针对该问题，提出了在库存管理中糅合六西格玛管理理念的思想，通过六西格玛方法揭示库存积压的根源，从源头着手，进行流程改进，从而达到库存优化、提高客户满意度的目的。文章通过实际案例证实了基于六西格玛理念的库存优化管理的有效性。     

Structuring Corporate Headquarters: An Investigation of Franchising

This article focuses on the structuring of the corporate headquarters in a franchise organization. Four essential issues that are related to franchisors organizational structure are discussed—homogeneity and heterogeneity of franchisors structure, company-owned and franchise arrangement, the dynamics between strategy and structure, and performing innovative and administrative functions simultaneously in the headquarters. Propositions are given for each issue. The results of qualitative analysis associated with each issue are discussed.     

港口供应链的构建及其管理初探

在全球供应链下,作为国际物流重要节点的港口也面临着激烈的竞争和挑战.在此情形下,本文将供应链管理的思想应用到港口生产营销中,整合国际海运物流渠道,构建集成化的港口供应链,以提升港口竞争力.     

Analysis of cointegrated VARMA processes

VARMA (vector autoregressive moving average) processes are proposed for modelling cointegrated variables. For this purpose the echelon form is combined with the error correction form. Procedures for estimating the Kronecker indices which characterize the echelon form and for specifying the cointegration rank are discussed. The asymptotic distribution of the coefficient estimators is given. An example based o n US macroeconomic data illustrates the procedure and demonstrates its feasibility in practice.     

房地产品牌战略的难点及误区

目前,房地产市场僧多粥少、竞争日益激烈,使得众多的房地产企业将品牌战略作为斩关夺隘的法宝,但在品牌的认识上和实施品牌战略的过程中,存在着相当的难点和误区,这对品牌的创立危害极大,只有深刻认识品牌的内涵,在对误区深刻认识的基础上,采取有效措施,才能最终成为真正的品牌。     

Assessment of Interjudge Reliability in the Open-Ended Questions Coding Process

In the process of coding open-ended questions, the evaluation of interjudge reliability is a critical issue. In this paper, using real data, the behavior of three coefficients of reliability among coders, Cohen’s K, Krippendorff’s α and Perreault and Leigh’s I _r are patterned, in terms of the number of judges involved and the categories of answer defined. The outcome underlines the importance of both variables in the valuations of interjudge reliability, as well as the higher adequacy of Perreault and Leigh’s I _r and Krippendorff’s α for marketing and opinion research.     

国际快递公司在华发展特点及启示

简要介绍了联邦快递、联合包裹、敦豪环球快递、荷兰天地快运四大国际快递公司在中国市场发展的特点及成功经验;指出我国目前物流快递业发展的诸多问题,提出有效应对措施与建议,提高我国快递企业的竞争力。     

生鲜加工配送中心生鲜食品及加工食品检验和退货流程

生鲜加工配送中心的生鲜商品检验、退货流程对确保生鲜商品的安全有着十分重要的作用，本文着重针对生鲜加工配送中心蔬菜及加工食品检验和退货作业流程进行了研究。     

结果质量与过程质量探析

服务营销专家格罗鲁斯认为，服务质量包括两方面内容：结果质量与过程质量。但对于结果质量与过程质量孰轻孰重，是一个在理论上和实际生活中都未能很好解决的问题。文章在回顾相关理论的基础上，认为判断服务结果质量与过程质量孰轻孰重不能一概而论，而应综合考虑行业、顾客和社会文化等因素，将提升服务质量的努力放在不同的方面。     

基于AHP的模糊综合评价法在连锁经营伙伴选择中的应用

本文提出了加盟盟主对盟员选择的指标体系,并在此基础上应用基于AHP的模糊综合评价法对盟员进行评价。该方法不仅可以确定“准加盟者”的排序,而且可以确定各自的等级。