Has Advertising Lost Its Meaning? Views of UK and US Millennials

The findings of a study of Millennials in USA and the UK—an increasingly important and digitally savvy segment of consumers—reveal that they see advertising as Companies promoting a product or service to people through media. Their perception is simple and all-encompassing with no evidence that they distinguish between different types of media or different types of communication. Some variation between the views of Millennials in the two countries is also identified, although this is less than expected. The findings contribute to an important and continuing debate among academics and marketing practitioners over how advertising should be defined in today’s multichannel environment. The findings are also compared with other recent definitions of advertising, and their implications are discussed.     

巢湖派河流域清水廊道技术产业推广模式的构建

派河为巢湖一级支流，水质差，针对派河流域开展了多项研究，产生了多项清水廊道技术，尚缺乏有效的产业化推广模式，基于此，构建了多层次、多元化清水廊道技术产业推广模式（“2S”VIP）。该模式包括组织机构、运行机制、推广模式平台、保障措施等。其中清水廊道技术推广模式平台包括综合技术信息平台、综合服务平台、产业化推广平台，以综合技术信息平台为支撑，以互联网+、大数据等为手段，综合服务平台为依托，产业化推广平台实现技术与市场的衔接。在政府的引导和监督下，通过一系列保障措施使各平台能顺利运行，达到产、学、研、用的有机融合。     

The True Meaning of ‘Social Justice’: A Catholic View of Hayek

Hayek's well‐known dismissal of the concept of ‘social justice’ is examined and questioned. While basically agreeing with Hayek's critique, the author argues that we should not entirely reject this concept, although it is often used in a vague and emotional way – ‘social justice talk’. Drawing on the tradition of classical liberalism and Catholic social teaching, he makes the case for the true meaning of social justice, which applies to the basic legal and institutional framework of a society rather than the distributional outcomes of market processes.     

Resilience and Justice

The term resilience has become the popular formulation for plans that deal with preparedness for disaster. It implies adaptation rather than returning to a pre‐crisis state. Its use has been extended from environmental events to social and economic crises. Its fault is that it obfuscates underlying conflict and the distribution of benefits resulting from policy choices. Development of resilience policies is cloaked in complicated models showing complexity and indeterminacy. Marxist analysis provides insights that cut through the failure of these models to assign agency, but it does not offer approaches short of revolution to assist present‐day planning. The conclusion of the essay presents strategies that can lead to greater justice in planning to cope with the impacts of devastating events.     

The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research

This study aims to investigate consumer perceptions and reactions in terms of specific discount patterns (fixed price, 40% discount, discount from 500 TL to 300 TL and 20% + 25% discount) in price promotion. According to the results, specific discount patterns in price promotion have a significant effect on perceived price attractiveness and purchase intention. When the specific discount patterns in price promotion and gender interaction were analyzed in terms of perceived price attractiveness, the scenario of the “discount from TL 500 to TL 300” significantly differentiated from both the control scenario (fixed price) and experimental scenarios for female. For males, no significant difference was found between the control and experimental scenarios. In terms of purchase intention, a significant difference was found between the fixed price scenario and the discount scenario from 500 TL to 300 TL and between the fixed price and 20% + 25% discount scenario. The theoretical managerial implications of the study were discussed, and future research suggestions were presented.     

高质量发展视角下区域创新能力的提升路径 ——以南京市江宁区为例

我国经济已由高速增长阶段转变为高质量发展阶段,实现高质量发展是新时代我国经济发展的根本要求。高质量发展与创新驱动紧密关联,必须多举措协同提升区域创新能力。区域创新能力是指一个地区将知识转化为新产品、新工艺、新服务的能力,代表了创新要素在一定区域内聚集、整合以及推动区域可持续发展的基本能力。为了有效提升区域创新能力,必须强化区域创新的综合保障、构建区域创新综合生态体系、促进创新创业项目孵化与成果转化、强化区域制造业发展相关的创新活动等。以南京市江宁区为例对此进行了分析,该区积极实施战略科技引领计划,不断强化创新工作,通过促进区域创新平台建设、区域创新的服务支撑体系构建、高端创新资源在区域的聚集、区域制造业创新发展及合理布局等,不断增强区域创新能力,有效支撑了区域高质量发展。     

When gamification backfires: the impact of perceived justice on online community contributions

ABSTRACT

While online communities may enhance firm performance, they commonly fail to retain members. To address this challenge, scholars and managers call for the use of gamification. However, despite gamification’s growing use in online communities, insight into its effect on member experience and behaviours remain limited. We hypothesise that gamification affects member-perceived distributive and procedural justice. In experimental studies, we assess the impact of in-gamification perceived justice on member contributions. We find that while high in-gamification perceived procedural justice acts as a necessary prerequisite for member contributions, high distributive justice can reduce game-related uncertainty, thereby rendering gamified practices less fun, particularly for low-engaged community members that tend to value rewards. We add to the literature by (a) pinpointing the core role of perceived justice in the persistence of online communities, and (b) unveiling that high distributive justice can lead gamification to backfire in online communities by affecting member experience and contributions.     

Effects of CSR on affective organizational commitment via organizational justice and organization-based self-esteem

This study examined how employee perceptions of corporate social responsibility (CSR) influenced their affective organizational commitment (AOC) via procedural justice and organization-based self-esteem (OBSE). Using survey data collected from 203 employees working for a hospitality company, hypotheses were tested using structural equation modeling. The results showed that economic and philanthropic CSR did not have significant effects on procedural justice, but had significant direct effects on AOC. The findings also showed that procedural justice had a significant effect on OBSE, and both procedural justice and OBSE had significant effects on AOC. In addition, the results suggested that ethical CSR programs can have a positive impact on employees’ AOC via their procedural justice and OBSE. This study contributed to the literature by developing a CSR-procedural justice-OBSE-AOC model, guided by social exchange and self-consistency theories, and empirically testing it within a hospitality context.     

Information Contents in Japanese OTC Drug Advertising from Elaboration Likelihood Model Perspective: Content Analysis of TV Commercials and OTC Drug Websites

Based on the Elaboration Likelihood Model, the current study investigates information types that are cross-promoted in Japanese pharmaceutical advertising. The results from a quantitative content analysis of OTC drug brands' TV commercials broadcasted in Japan between 2014 and 2015 and their corresponding product websites (n = 150) show that Japanese OTC drug promotions feature more informational cues in the latter; cues such as price, safety, quality, components, and guarantees/warranties are particularly prominent. Furthermore, product websites tend to focus more on rational appeals, whereas TV commercials emphasize emotional appeals. No difference is found between these media types regarding celebrity and noncelebrity endorser usage.     

昆曲艺术创意推广研究

作为首批被列入“人类口头与非物质遗产代表作”的昆曲，在21世纪初又一次焕发出青春活力，受到国内外各界广泛观注。如何保护和推广昆曲这份瑰丽的遗产并使之回归到大众的生活中，是非物质文化遗产保护的重大课题之一。以昆曲艺术的文化内涵和社会使命为出发点，探讨如何以提升人们的欣赏水平、审美趣味、生活品质为目标，通过传统与现代的融合来推广昆曲。