Religion and Attitudes to Corporate Social Responsibility in a Large Cross-Country Sample

This paper explores the relationship between religious denomination and individual attitudes to Corporate Social Responsibility (CSR) within the context of a large sample of over 17,000 individuals drawn from 20 countries. We address two general questions: do members of religious denominations have different attitudes concerning CSR than people of no denomination? And: do members of different religions have different attitudes to CSR that conform to general priors about the teachings of different religions? Our evidence suggests that, broadly, religious individuals do not prioritise the responsibilities of the firm differently, but do tend to hold broader conceptions of the social responsibilities of businesses than non-religious individuals. However, we show that this neither true for all religious groups, nor for all areas of CSR.     

Travel behaviour: a study of older Malaysians

The worldwide demographic shift towards population ageing has made older adults an attractive market segment not only for developed countries but also for developing countries such as Malaysia. This study explores travel behaviour among older adults living in Malaysia. Using non-probability quota sampling, 1356 older adults responded to the personal interviews carried out in Peninsular Malaysia. The main travel motivations were ‘to spend time with friends or family’ and ‘relaxation’, and the most preferred destinations were big cities. The majority of the respondents preferred to travel in tour groups. Their decision to travel was largely influenced by cost and recommendations from their family. During their holiday, common problems faced by them were tiredness, health problems and worries over safety and security. There were significant differences with respect to their travel behaviour, among the different ethnic groups and religions. Based on the results, this paper provides some management implications to marketers and other tourism organisations.     

Tourism,faith and politics in the Holy Land: an ideological analysis of evangelical pilgrimage

This article aims to enhance the discussion of the role of ideology in the development of tourism practices through a closer examination of the case of Christian pilgrimage. The analysis focuses on the theo-political ideology of Christian Zionism and its roles and manifestations in the context of evangelical pilgrimages to Israel. Findings suggest that ideological dynamics within the development of these tours can be discussed by distinguishing between four tourism actors, namely, ideological organizations, tour organizers, Israeli officials, and the tourists. We suggest that these actors can be differentiated from each other in accordance with their ideological roles and orientations. Additionally, by demonstrating the similar utilization of pilgrimage by theo-political opponents of Christian Zionism, such as Sabeel and FOSNA, this article illustrates how pilgrimage to the Holy Land has become an arena for competition between these two rival ideologies within the Evangelical movement. The article concludes with a discussion on the role of pilgrimages to Israel as a platform through which theo-political ideologies are manifested, distributed, utilized, and consumed.     

Moving Beyond Culturalism and Formalism: Islam,Women, and Political Unrest in the Middle East

ABSTRACT

Scenes of political unrest throughout the Middle East are often coupled with media reports and public debates in the United States that have a recurring theme: the relationship between women and Islam. After discussing the culturalist accounts that portray women as being in grave danger from Islam and in need of Western protection and supervision, this contribution examines an emerging trend in political science developed under the influence of the formalism of neoclassical economics. The study argues that despite ostensibly universal assumptions about human behavior and alleged objectivity, the theoretical foundations of neoclassical economics and its methodological formalism fall short in providing an alternative to culturalism, and, instead, reinforce the misperceptions and misunderstandings about the region.     

Patriarchy versus Islam: Gender and Religion in Economic Growth

ABSTRACT

This contribution evaluates whether affiliation with Islam is a theoretically and statistically robust proxy for patriarchal preferences when studying the relationship between gender inequality and economic growth. A cross-country endogenous growth analysis shows that direct measures of patriarchal institutions dominate a variety of religious affiliation variables and model specifications in explaining country growth rates, and that using religious affiliation, particularly Islam, as a control for culture produces misleading conclusions. This result is robust to the inclusion of measures of gender inequality in education and income, indicating that establishing and maintaining patriarchal institutions (a process this study calls “patriarchal rent-seeking”) exact economic growth costs over and above those measured by standard gender inequality variables. One of the key contributions of this study is to draw on unique institutional data from the Organisation for Economic Co-operation and Development's Gender, Institutions and Development (GID) database to better understand the gendered dynamics of growth.     

Trust in the image of God: Links between religiosity and reciprocity in Haiti

Are religious believers more prosocial than other people? In a trust game field experiment with 774 subjects in Haiti, we elicit willingness to pay to play in the presence of religious images, and argue that this can be interpreted as a measure of the strength of religiosity. More religious individuals trust others more and reciprocate more than others, with effect sizes between 14% and 21% of mean behaviour depending on the measure. They do not reciprocate more in the presence of religious images than without them, nor towards members of the same denomination as themselves. The results support the view that religious affiliation is correlated with intrinsic trustworthiness. We show that lab behaviour correlates with intuitive measures of religiosity outside the lab and with participation in borrowing and lending networks.     

Should businesses use religious cues in advertising? A comparison of consumer perceptions across Christianity and Islam

While religious cues are used in advertising efforts, research has yet to adequately understand perceived motives behind such religious cue use and how this influences consumers’ evaluations of a brand. Thus, this research addresses this gap through two studies examining cue measures, businesses’ motives for using cues, consumer affect, and brand evaluations. Specifically, Study 1 (an exploratory study) explores evaluations and associations evoked by religious cues representative of Christianity, Islam, Buddhism, and Hinduism. Study 2 narrows down the focus to Christianity and Islam to probe the outcome of religious cue use on businesses employing them in their advertisements. Specifically, Study 2 finds that consumers perceive businesses’ motives behind religious cue use as primarily trying to reach a specific target market but also as trying to witness and communicating reverence to God. Surprisingly, religious cue condition (Christian, Muslim, or none) did not directly influence business evaluations. Further analysis revealed that when affect toward the ad with religious cue was included in the model, that Muslim cue condition had a significant influence on affect, and such affect significantly influenced business evaluations. Interestingly, no similar effect could be established for the Christian condition. Discussion builds on the theory of visual rhetoric. Implications for marketing practice are also provided. The studies are limited by data collection only in the United States.     

Religiosity and household income in Sekhukhune

Literature analysing the interrelation of religion and economic performance suggests religion to explain differences in household income. Religious communities foster economically conducive attitudes and are important sources of social capital, particularly under weak economic structures. This paper targets at investigating effects of religiosity on rural household income using survey data from Greater Sekhukhune in the Limpopo Province of South Africa. Using insights from religious studies within a conceptual framework of rural household decision-making, the authors estimate an income equation that includes measures for religious affiliation. While church membership per se does not reveal a significant effect on household income, the results show a positive and robust relationship for membership in the Zion Christian Church and the practice of African traditional religion.     

Indirect Reciprocity and Corporate Philanthropic Giving: How Visiting Officials Influence Investment in Privately Owned Chinese Firms

This study examines how privately owned firms that are listed on Chinese stock exchanges and often surrounded by Buddhist or Taoist temples use money to bind themselves to officials who can mitigate their underinvestment problems. Philanthropic giving is a traditional way of achieving this task. Based on social‐exchange theory, we consider the potential for indirect reciprocity, in which visiting officials do favours for local businesses that do favours for other social actors. We analyse whether China’s Buddhist and Taoist cultures influence how philanthropic giving induces visiting officials to do favors. We also examine temple locations and the behaviours of privately owned firms listed on Chinese stock exchanges from 2001 to 2012 in an empirical study that provides strong support for our arguments. Results show that philanthropic giving initiates and amplifies indirect reciprocity between visiting officials and local businesses, thereby increasing corporate investment. The magnitudes of these effects depend on the magnitude of religious norms. Our study thus illuminates the influence of visiting officials on corporate investment.     

Commercial mythmaking at the Holy Land Experience

Commercial mythmaking, where firms create, appropriate, and cultivate myths, plays an important role in creating and disseminating ideologies that help consumers manage tensions in the marketplace. Commercial mythmaking remains under-researched. In response we explore commercial mythmaking at the nexus of consumption, markets, and religion, where firms create myths that negotiate between market and religious logics. Some evangelical Christians hold beliefs that create tension with consumer culture, which they perceive to be secular and amoral. A religious theme park in the United States that appeals to this sub-segment serves as the empirical context. We identify three prominent politico-religious themes re-cast at the park as commercial myths. They are: redemption, authentic connection to the sacred, and American exceptionalism. These commercial myths aid consumers in resolving ideological tensions by infusing a politically conservative religious ideology into the brand's basic value proposition.