Why do firms delete brands? Insights from a qualitative study

Large consumer goods firms manage and market an assortment of brands and consistently deal with strategic challenges related to brand portfolio management, such as creating or acquiring brands, growing brand equity, managing brands in the portfolio and deleting brands. There is substantial research on several areas of brand portfolio management except in the area of brand deletion. This situation exists despite the fact that deleting weak brands has important implications for a firm and its brand portfolio. Therefore, it is critical to understand why firms delete brands from their portfolios. This research applies a qualitative approach using semi-structured interviews and thematic analysis in the context of firms that adopt a ‘house of brands’ brand architecture and presents findings guided by the strategic decision-making literature.     

天水市县域电子商务发展现状分析及对策研究

县域电子商务模式的成熟,对农村经济转型带来了机遇与挑战。因此要加大政府的引导作用,整合天水市各种电商资源,来实现天水市县域电子商务的快速发展。     

Key institutions in business and management education research

The authors investigate institutional productivity in business and management education (BME) research based on the analysis of 4,464 articles published by 7,210 authors across 17 BME journals over a 10-year period, involving approximately 1,900 schools worldwide. Departing from traditional disciplinary silos, they examine the BME research field as a whole by including all traditional business disciplinary areas and producing two top 100 rankings, one based on raw number of author publications and the other based on weighted scores reflecting journal quality and coauthorship.     

浅议建筑给排水实验教学的研究意义

文章通过跟踪调查实际教学中的《建筑给排水》课程,研究和寻找建筑专业课程在探究型教学模式下的应用和效果,对教学中的问题进行分析,提出适合专业教学的方法,并就如何更加完善《建筑给排水》的教学模式进行讨论。     

我国物流人才培养的关键问题分析及解决途径——建立区域联合培养实践基地的战略思考

产学研相结合的人才培育模式是培养高层次、复合型物流人才，解决我国物流人才缺口的关键。但我国目前的物流人才培养模式以及一对一为主的产学研培养模式仍存在着一定的问题需要解决。文章首先分析了我国目前物流人才培养过程中的基本问题，进而针对校企合作的产学研模式及其存在的主要问题进行了探讨。在此基础上，提出了解决这些问题的途径——建立区域联合物流人才培养实践基地的战略思考，并分析了该战略在运作模式、服务范围、资源利用、培养方式、协作关系以及功能拓展等方面的独特优势。     

Exploring the use of content analysis methodology in consumer research

Content analysis is a viable way to thematise consumer experiences. The purpose of this review study is to examine the use of content analysis in consumer research (1977–2017). The authors explore how content analysis has been used. The reviewed studies address consumer experiences. The results show that qualitative content analysis is not used as a method in its own right; it is more often applied as a supplement to quantitative testing. There is also a lack of rigorous reporting of methodologies in many studies. The systematic review provides four propositions, content analysis studies: 1) vary in execution and reporting; 2) have a tendency towards methodological vagueness; 3) do not apply content analysis as a sole method; 4) are versatile. The study can also serve as point of departure for novice researchers wishing to engage with content analysis research. We suggest that further research is needed to explore the use of qualitative methodologies in consumer research.     

Transdisciplinarity in land use science – A review of concepts,empirical findings and current practices

In the search for solutions to complex real-world problems, the benefits of transdisciplinary research (TDR) have been widely heralded. Land use science appears to be a designated field for TDR. However, to date, the additional expenses of TDR are accompanied by a so far not proved added value, and empirical findings are claimed to be scarce and dispersed over several disciplines and case studies.We reviewed 299 articles obtained from a structured literature search to (1) investigate the current differences between theory and practice, (2) identify empirical findings, and (3) ascertain the contributions of TDR to promoting sustainable land use management.Our results demonstrate that, in spite of an increasing conceptual consistency in the theoretical discussion of TDR, the implementation of TDR remains a substantial challenge, in part because of the gap between theory and practice. In addition, research on TDR is science and process centred. The benefits of TDR in addressing real-world problems within the field of land use remain unproven.     

All of work? All of life? Reconceptualising work‐life balance for the 21st century

This paper argues that the study of work‐life balance to date has, in the main, adopted a restricted conception of both “work” and “life”, which does not take account of recent developments in life worlds, working arrangements and employment relationships. “Life” has hitherto been viewed as largely comprising caring activities for dependent children, whereas “work” has been premised largely on a traditional model of work, characterised by full‐time, permanent employment with one employer and a conventional understanding of what work involves. This means that extant research and theory only provides a partial view of the work‐life needs and experiences of the workforce. In the paper, we propose extending conceptions of both work and life to incorporate different life worlds and social groups and different working arrangements and employment relationships.     

Perceived incentives to transdisciplinarity in a Japanese university research center

As a method of investigating complex socially relevant phenomena, transdisciplinary research (TDR) is gaining increasing centrality as a model of knowledge production. However, it is being discouraged by a scientific reward system based on disciplinary logic. The disincentive is even stronger for junior scholars who should be developing the capabilities necessary for achieving long-term scientific excellence.Building on theories of the coordination of scientific communities and using the case of a research center of Kyoto University investigating the boundary between cell and material sciences, we aim to disentangle the interplay between institutional incentives and intrinsic motivation in the prioritization of TDR over monodisciplinary research.We find that, despite strong interest in TDR among scientists and the center's mission to promote this orientation, only a minority of scientists prioritize this approach. Choice of research strategy is associated with its perceived benefits for idea generation, publication opportunities, intellectual effort required, the costs of team coordination, and satisfaction with organizational resources. Furthermore, the propensity to prioritize TDR drops among scientists beginning their careers.Therefore, we recommend the development of evaluation schemes grounded in activity-based measures and the granting of permanent positions to scientists pursuing TDR.     

An investigation of the influence of cinema environment on advertising effectiveness

Many advertisers are looking to cinema advertising as a nontraditional medium to reach consumers. Although several scholars have examined the effectiveness of this advertising vehicle, there is a dearth of empirically grounded research on how to improve such effectiveness. This study, based on the reactance and the equity theories, is probably the first academic project investigating how to manipulate an advertising environment in a real movie theatre to maximize advertising effectiveness. Results indicated that audiences in a distractive environment held a more positive attitude toward cinema advertising in general, but those in a restrictive environment were more likely to remember the advertised brands. In addition, the provision of ticket price information improved audiences’ acceptance of cinema advertising, but did not enhance recall. Moreover, the influence of ambient scent emitted into the atmosphere in a cinema room on ad recall dissipated when movie viewers became accustomed to such stimuli. Based on these findings, theoretical discussions and recommendations for practising managers were made.