An evaluation of strategic responses to consumer boycotts

This article documents the relative effectiveness of the various marketing strategies, in particular the public relations strategies, that firms use to combat the likelihood of boycotts as a politically motivated form of anti-consumption. This study focuses on boycotts that relate to corporate practices and aims to provide a rationale for appropriate publicity-based responses to the threat of corporate practice related boycotts. The purpose is to determine whether the techniques that firms use to mitigate the detrimental effects of negative publicity will be similarly effective for a boycott situation. The authors use two experiments to investigate the influence of publicity-based strategic responses to boycott requests on consumers' perceptions and behavior.     

战略集团图的理论内涵及操作实践

战略集团图作为一种行业内部分析的工具,架起了行业整体分析和行业中企业地位个体分析之间的桥梁,有助于确定企业最主要的竞争对手,制定有效的竞争战略。本文就战略集团图的内涵、应用以及操作实践做一探讨,并将这一研究工具运用于中国零售业中进行实践模拟。     

基于AHP视野的我国传统型中小企业技术创新战略模式选择

选择合理的技术创新战略模式是企业技术创新成败的关键,对企业有着深远影响。运用因果关系图找出影响我国传统型中小企业技术创新战略模式的各层次关系和构成要素,然后运用AHP法分析比较了领先战略与跟随和模仿战略两种创新模式,得出目前我国传统型中小型企业应当以跟随和模仿创新为主,同时根据自身条件和环境的变化作出战略模式的调整。     

Context and Action in the Transformation of Strategy Scholarship

We revisit Andrew Pettigrew's seminal ‘Context and action in the transformation of the firm’, first published in this journal in November 1987. In doing so, we not only review Pettigrew's contributions, but contextualize these with respect to adjoining strategy scholarship. Our discussion concludes with some novel, and fairly speculative, ways forward, designed to advance strategy scholarship. Working with the ideas contained in Pettigrew's article and drawing on insights from institutional entrepreneurship, we make a case for the processualization of strategy content research. This allows us to add the issue of effectiveness of strategy practices to current strategy‐as‐practice research while arguing for a further humanization of strategic management.     

民营企业薪酬驱动机制的缺陷及战略选择

薪酬问题是所有企业都非常关注而又费神的一个问题。制定合理的民企薪酬管理制度对转变民营企业经营理念和行为、适应市场竞争、实现企业永续经营有着重要意义。本揭示了当前我国民营企业在薪酬管理方面存在的一些普遍性问题,并对民营企业未来薪酬策略提出了一些指导性意见。     

Strategic Interaction in the Dutch Market for Consumer Magazines

Information goods such as newspapers and magazines have a number of distinct economic characteristics such as a high fixed cost – low marginal (variable) cost structure and the possibility to subsidize content through selling advertising space. We develop a simple one-shot duopoly model that analyses strategic interaction in a market with such features. We focus on the firms best responses and test the theoretical predictions of the model empirically by panel regression techniques using a balanced panel data set of 60 Dutch consumer magazines over the period 1991–1998. Our 3SLS estimation results confirm the prediction of our model that the Dutch market for consumer magazines is characterized by strategic complementarity between magazine and ad prices.     

Analysis of United States' Utility Conservation Programs

This paper reviews the United States' experience with utility sponsored energy conservation programs. Such programs are central to the recent discussions about electric utility regulation in the United States and elsewhere. First it is shown that these programs are exposed to three problems on the consumers' side – rebound, adverse selection and moral hazard – which lower the effectiveness of conservation incentives and impede in most practical cases a reliable quantification of the achieved conservation. Moreover, the utilities have under the regulatory practice an incentive to invest in conservation measures but to limit factual conservation through a proper design of the program. Reviewing the recent literature shows that these four crucial points, which affect many of the applied conservation programs, are either insufficiently covered (rebound and adverse selection) or neglected entirely (moral hazard and regulated utilities' interest in little conservation). We conclude, that this undertaking has resulted in insignificant conservation and doubt the adequacy of these programs to reduce external social costs from energy use.     

Measuring strategy coherence through patterns of strategic choices

Strategies at different levels need to be coherent to ensure competitive advantage (Hofer and Schendel, 1978). Strategy coherence is the consistency of strategic choices across business and functional levels of strategy. In this paper we focus on strategy coherence. Using patterns of strategy, we develop a measure of the extent of strategy coherence. The relationship between coherence and performance is used to validate the measure. We illustrate the application of the measurement and validation process, in the context of acute care hospitals. The results indicate that our measure of coherence is monotonically related to performance. We also find performance differences between more and less coherent hospitals on the industry specific performance indicator of occupancy. Implications for theory and practice are highlighted.     

Incumbent strategic behavior in financial markets and the exit of entrepreneurial start‐ups

This paper empirically investigates the forces that shape the post‐entry exit probability of entrepreneurial start‐ups, with an emphasis on the impact of incumbents' strategic behavior in financial markets. We find that entrepreneurial start‐ups in highly competitive industries are more likely to exit and that leverage compounds this exit risk. However, the latter result only holds when potential adverse selection and moral hazard problems in financial markets are large at start‐up. Under these circumstances, competitors can negatively influence creditors' perceptions on entrepreneurial quality or behavior through aggressive strategic actions to impede future financing and induce the start‐up's exit. Copyright © 2004 John Wiley & Sons, Ltd.     

战略成本管理中价值链分析法的应用研究

价值链分析是一种战略性的分析工具。将价值链分析法运用于战略成本管理领域,能帮助企业以新的视角看待成本因素,找到传统分析法不曾关注的降低成本的途径。引入作业成本法和作业管理思想对价值链分析法进行完善,可以提高其运用于战略成本管理的可操作性。