论中国旅游可持续发展战略选择与生态旅游的实施

文章阐述了我国实施旅游可持续发展战略的必然性,指出生态旅游是实现我国旅游可持续发展战略目标的必然形式。在分析我国生态旅游发展现状的基础上,提出了若干大力发展生态旅游的应对之策。     

企业经营战略失败分析

企业制定经营战略的目的是适应环境的变化,然而由于种种原因,企业的经营战略常常面临着失败。 因此从七个角度分析失败的原因,并提出相关建议,从而树立起全局观念、创新观念、风险观念和应变观念 等一系列重要战略观念。     

农村居民食物消费的可持续发展

农村居民食物消费的可持续发展不仅决定着农村居民的健康水平 ,还决定着农村居民食物消费的可持续性。通过对我国农村居民食物消费的合理性分析 ,提出了农村居民食物消费的合理选择和可持续发展对策。     

农村工业化与西部地区农业可持续发展

我国西部地区相对落后，农业生态环境脆弱。要实现西部地区农业可持续发展，必须走农村工业化的道路。促进农村工业化进程，可以采取发展乡镇企业、产业化经营、转移剩余劳动力以及加强农业生态环境保护等措施，实现农村工业化和农业可持续发展的同步进行。     

杜邦莱卡:化纤产业互动营销的经典案例

系统地剖析了杜邦莱卡纤维独特的互动营销模式，阐述了导入消费品营销手法、与下游企业建立互动联盟从而推动化纤产品市场营销运作的新思路，激励本土化纤食业创新理念、争取主动。     

论遗产型目的地营销--以四川省乐山市为例

旅游目的地的营销在世界范围内已呈现出日益激烈的竞争格局，并逐渐形成多样化的专业细分市场。本文以乐山市为例，分析了该世界遗产地从落城市20年来的旅游营销策略和方式的变化过程的内在机制，指出了该遗产型目的的地营销的发展趋势。     

Business relatedness and performance: a study of managerial perceptions

Understanding of business relatedness and performance effects is the foundation of any diversification decision, but we have limited knowledge of how managers consider relatedness. This study identified relatedness classes and performance effects using perceptual survey data from top industrial executives. Four classes with significant variable differences were found: high, technology, customer, and low relatedness. Technology relatedness had a strong positive performance effect and high relatedness had a negative effect. The findings confirm that perceptions are multidimensional, but may include five key factors rather than the previously identified attribute categories of product–markets, resources, and value chains. Contributions to diversification literature are discussed. Copyright © 2006 John Wiley & Sons, Ltd.     

The Foundation and Pattern Choice for the Sustainable Development of Chinese Financial Trust Industry

Since it was resumed in 1979, China＇s financial trust industry has experienced five major improvement and rectification. With the implementation and promulgation of ＂one law and two regulations＂ and the establishment of China＇s Trust Industry Association, financial trust industry is developing into a relatively good stage. In view of practice and regular patterns of its development, we have to set up ideas of sustainable development so as to prevent the financial trust industry from involving in a circle of ＂development-- reorganization---development again--reorganization again＂. At present, the premise to realize financial trust industry＇s sustainable development is to fully understand the unique comparative advantage of financial trust industry and establish scientific market function.     

创业初期如何构建企业核心竞争力

首先论述了创业企业初期所面临的诸多问题,并通过对所面临各个问题产生原因的分析,指出了创业企业要想最终成功创业,其关键在于识别出创业初期构建核心竞争力的各个因素,并由此着手进行构建。     

中国城市可持续发展的国际借鉴

随着世界各国城市发展不断地向前推进,然而把发展目标具体化为追求GNP的增长而忽略社会和环境方面的指标,导致城市的可持续发展面临社会和环境问题的尴尬。为此,本文从制定和执行可持续发展政策的角度,举例美国旧金山、加拿大柏林顿城市的可持续发展实施概况,从中探索城市可持续发展的一般规律,寻求中国城市最优化可持续发展模式。