关于产业创新协同战略框架的构想

创新正在成为影响产业竞争力的重要因素。提高一国的创新能力必须有系统化的方向和运行方式，只有把创新提高到产业层次才会对产业竞争力产生决定性的影响。由于产业协同能力是产业创新的重要保障，两者存在着很强的良性互动关系。因此，必须把围绕主导产业而设立的技术主线和技术标准体系作为凝聚产业创新资源的核心，把建立产业协同共享技术平台和消除分割的体制性障碍作为产业协同的基本条件。为此，应研究国家层面突出产业创新作用的产业协同战略。     

增强高等学校核心竞争力的关键是提高教育教学质量

不断提高教育教学质量和办学效益是高等教育永恒的主题。在竞争日趋激烈的大环境下，随着高等教育规模不断扩大，社会对高等教育质量提出了更高的要求。为此，要树立全面大教育质量观，加强教学质量监控，规范管理，提高教育教学质量，增强学校核心竞争力。     

知识经济与经济和社会的可持续发展

知识经济时代的到来带来了实现经济和社会可持续发展的契机，只有抓住这个机遇才能解决我国人口、资源与环境所面临的困难。本文试对可持续发展的内涵、知识经济的本质，以及知识经济与实现可持续发展战略之间的关系做一个初步探讨。     

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

It is becoming increasingly apparent from the literature that marketers need to consider customer-level information when they generate a marketing strategy for the firm. In this article, the authors develop a customer-focused framework that uses a marketing strategy with an overall objective of maximized financial performance. This strategy is driven by seven customer-level marketing tactics and shows how actual customer data can be used to generate an actionable marketing strategy leading to optimal levels of profitability, customer equity, and shareholder value. In addition, the authors discuss a successful implementation of this strategy for several business-to-business and business-to-consumer firms and offer insights as to how to customize an implementation strategy for any firm, along with presenting potential challenges a firm may encounter during the implementation process. Several suggestions for future research are offered to explore and harness this newly available evidence. V. Kumar (VK) (vk@business.uconn.edu) is the ING Chair Professor of Marketing and the executive director of the ING Center for Financial Services at the University of Connecticut. He spends his time by transferring his knowledge (however little it may be) to his two daughters about customer lifetime value, diffusion models, forecasting sales and market share, retailing, and marketing strategy. J. Andrew Petersen (apetersen@business.uconn.edu) is a doctoral candidate in marketing at the University of Connecticut. His research interests include customer lifetime value, word-of-mouth effects, and customer-level marketing strategy. His research has been published inMarketing Research Magazine and theJournal of the Academy of Marketing Science.     

循环经济是实现经济社会可持续发展的出路

本文通过对传统经济发展模式的批判，指出我国现阶段要保持较快的经济增长速度，尽快实现小康社会的目标，必须借鉴发达国家的经验和教训，大力发展循环经济。     

顾客关系营销组合研究

通过对企业如何进行关系营销组合设计的深入分析，提出了以顾客为导向的关系营销组合设计的思路和方法。进一步揭示了以顾客导向为基础、以竞争导向为补充，不断进行关系营销组合创新是企业获得可持续竞争优势的必要条件。     

整合营销传播学的行销主张与马克思主义经济理论观点的相关联系

整合营销传播学是一门源于美国的新兴的营销学传播理论。它所主张的“一切以消费者为中心”展开营销传播的思想理念,改变了传统营销理论中“以生产和销售为中心”的企业营销策略,顺应了知识经济时代的市场发展趋势,并与马克思主义经济理论观点具有某些相关性联系。本文就此提出探讨,同时结合我国市场经济转轨中企业经营观念的相关问题进行了思考。     

论差异化营销策略在我国商业银行经营管理中的应用

目前，国内外金融市场同业竞争日趋激烈。我国的商业银行应当改变市场营销模式，把差异化营销策略提上议事日程进而发挥作用，以求在严峻的市场环境中立足并发展壮大。     

顾客满意策略与顾客满意营销

在情感消费时代，企业不再以质量达标、自己满意为经营理念，而是以顾客满意、赢得顾客高度忠诚为经营理念。企业营销策略不再以争取或保持市场占有率为主，而是以保持顾客份额和顾客忠诚为主。而顾客满意策略正是企业获取顾客“货币选票”的制胜法宝。以顾客至上为理念，让顾客参与产品设计、提供全程高附加值的服务、个性服务、培育顾客忠诚，是CS时代顾客满意营销的主要策略。