Home economics as an integrated,holistic system: revisiting Bubolz and Sontag's 1988 human ecology approach

This article explores how Bubolz and Sontag's seminal work on integration in home economics and human ecology can inform contemporary home economics practice. They argue that the human ecology perspective can be used to view the whole of home economics, and the subprofessions (specializations) within the whole, as diverse yet unified. This article employs a spider plant as a metaphor to illustrate the value of embracing the notion of home economics as an integrated, holistic system.     

HSK表人双音名词义项引申情况考察

本文着重分析和探讨了HSK甲乙丙丁四级词中表人双音名词义项引申的规律。在对表人双音名词进行分析界定的基础上,运用静态描写、计量统计及解释分析等研究方法,对所收集的85个表人双音名词的义项引申加以梳理,旨在从中找出普遍性的规律;同时对产生这种规律的成因加以分析,以期为对外汉语词汇教学提供一定的借鉴。     

隐喻认知理论在英语词汇和文化教学中的应用

隐喻具有较强的认知力。把隐喻认知理论应用到英语词汇和文化教学中,不但有助于词汇的掌握,而且可以培养学生的文化能力和语言综合能力。     

隐喻在大学英语教学中的运用

隐喻是一种认知现象。在大学英语教学中,培养学生的隐喻思维能力和隐喻理解能力有助于学生学习和记忆词汇,提高阅读理解能力,从而进一步提高英语学习效率,增强英语应用能力。     

Visualizing the Metaphor

This paper explores the nature of metaphors used in magazine advertisements theoretically and empirically, illustrating how they may be differently interpreted according to an individual's perceptions, interests, experiences and motivations. Extraneous factors influence the whole process and research is required in order to establish how they exert influence. Gender differences are reflected in perceptions, interests, experiences and motivations and impact on the whole process of how the metaphor is conceptualized in people's minds. The impact of cultural differences is illustrated and a model of how metaphors used in magazine advertising are assimilated or rejected by viewers is presented.     

略论《阅微草堂笔记》话语方式的《庄子》遗风

《阅微草堂笔记》与《庄子》精神和气质上有颇多相通之处,除了多处直接引用以外,前者的话语方式大有后者遗风,主要表现为：叙事说理的＂法天贵真＂、＂复归于朴＂,以＂自然为宗＂;超越世俗,在俗常的道德之外让读者获得新的发现,建立起属于作者自己的叙事伦理;＂尚质黜华＂,作品中漫溢着一种怡然、悠然气息;将凝聚着独特思想的语言深层结构通过汪洋恣肆、行云流水的文字表达出来,体现作者的诗性智慧。     

Effectiveness of Spanish versus English Language TV Commercials Targeted to the Hispanic Market

Abstract

This paper explores the effectiveness of television commercials transmitted in Spanish with those delivered in English. The research contrasts advertising recall of commercials for an Hispanic population, comparing the recall of Hispanics watching programs in Spanish with Hispanics viewing programs in English. The research suggests that for Hispanics, whether Spanish dominant or bilingual, recall increases when advertising is broadcast in Spanish rather than in English. A counter-intuitive finding is that bilingual Hispanics recall Spanish-language ads to a greater extent than those shown in English.     

浅谈如何提高学生对象征性交货方式的理解

象征性交货是针对实际交货而言的一种交货方式,卖方凭单交货,买方凭单付款,是国际贸易中经常使用的交货方式。学生在初学时不容易理解,主要是由缺乏感性认识、对风险转移界限理解不透彻、缺乏相关知识和没有从总体上把握外贸合同等原因造成。因此教师要针对原因找对策,提高学生的理解力,真正达到学以致用的目的。     

Aspects of visual metaphor: an operational typology of visual rhetoric for research in advertising

Metaphor is routinely expressed through pictures in contemporary advertising. Earlier work on visual rhetoric in advertising sought direct analogues for the tropes and schemes specific to verbal rhetoric. More recently, theory has developed out of characteristics particular to pictures, culminating in a typology of visual rhetoric by Phillips and McQuarrie. Subsequent work by ?orm and Steen considers processing stages in metaphorical interpretation. Phillips and McQuarrie's typology is adapted and expanded here in order to better describe the variation found in ads that utilize visual metaphor and its allies, thus identifying a range of examples that confound the original. A new processing model that directly addresses visual features described in the expanded typology is outlined, which builds on ideas from ?orm and Steen, but represents a distinct framework. Additional variables are identified that advertising researchers should either investigate or control in experimental studies of visual metaphor.     

英汉词义扩展异同分析——从语言的体验性及人的主观能动性视角

狭义认知语言学认为语言具有体验性并且人在体验的过程中具有主观能动性,语言的体验性以及人的主观能动性在语义扩展中起到了重要的作用,通过这两点可以对英汉词义扩展的异同点做更加合理的分析和解释。