网络用语的语音隐喻现象探析

隐喻学研究受到各领域学者的关注,在语言学领域也取得了极大成效,但是在语音层面的研究篇幅不多。在大量网络用语中存在着语言隐喻现象,即含有一定形象意义的词变成了音的一个符号标志,夹杂在自然语段中代替近似音节使用,映射着一个较为主动的意象。网络用语的语音隐喻现象有其时代动因以及语言自身的音韵学、声音模仿学渊源。     

Effectiveness of Spanish versus English Language TV Commercials Targeted to the Hispanic Market

Abstract

This paper explores the effectiveness of television commercials transmitted in Spanish with those delivered in English. The research contrasts advertising recall of commercials for an Hispanic population, comparing the recall of Hispanics watching programs in Spanish with Hispanics viewing programs in English. The research suggests that for Hispanics, whether Spanish dominant or bilingual, recall increases when advertising is broadcast in Spanish rather than in English. A counter-intuitive finding is that bilingual Hispanics recall Spanish-language ads to a greater extent than those shown in English.     

农民土地所有权认知与农地制度创新——基于1995—2008年实证研究文献的统计分析

研究目的：探索农民土地所有权认知的动态变化及其内在机理,提出与之相适应的农地制度创新模式。研究方法：文献资料法,统计分析法。研究结果：农民对于土地所有权的认知与法制教育无关,与外部力量的干预高度关联。研究结论：农民土地所有权认知不是现行法律文本意义上的宣传教育的结果,而是农民作为认知主体自主建构土地产权象征意义的过程。新一轮农地制度创新要赋予农民永久期限的土地使用权和对抗外部干预的救济权,以保证农地使用权的长期稳定,促使农民在长期稳定使用权的基础上建构起象征意义的土地所有权认知。     

Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India

The research explores how religious symbols can be used in advertising to encourage bystander intervention in the context of domestic violence. Using symbolic interactionism as the theoretical framework, a 4 (Ad type: Control vs. Visual vs. Verbal vs. Visual/Verbal) × 2 (Religiosity: Low vs. High) between-subjects experimental design was conducted to assess impact on attitudes toward the ad and intention to help. A national sample (N = 402) of Hindu adults from India was recruited. The findings suggest level of religiosity is critical to the process with highly religious individuals displaying higher levels of involvement, concern for others and willingness to report abuse. No significant differences were found across visual and verbal religious symbol conditions. Implications for advertisers and government agencies are presented.     

基于概念隐喻理论的英语习语语义解读

英语习语是有理据的,文章从结构隐喻、方位隐喻和本体隐喻等角度阐释概念隐喻理论指导下的英语习语的语义解读。     

外语学习中隐喻思维模式的构建简

在分析语言与思维关系、隐喻思维过程的基础上,探讨隐喻思维模式构建的实践方法,主要包括：认知隐喻理论知识的习得、隐喻意识的培养和巩固、思维模式的形成和实践,指出隐喻思维模式可以有效地促进外语学习,应得到外语教师和外语学习者的广泛重视。     

关联理论与隐喻的翻译

隐含可以表达出不同强度的多层意义,使文本呈现出诗学效果。隐喻作为一种弱隐含,它的翻译最能体现译者的主体性。