上海集成电路设计产业发展战略分析

本文从迈克尔·波特的竞争战略理论出发,对上海集成电路设计产业进行了SWOT分析,给出了上海集成电路设计产业的SWOT矩阵,在此基础上提出了上海集成电路设计产业的发展战略。     

从情调营销看气味图书馆的成功和隐忧

气味图书馆卖的不仅是气味,更是情调。首先,本文介绍了气味图书馆的背景情况;其次,本文指出了气味图书馆成功的秘诀,即填补市场空白、唤起怀旧情绪、借力知名品牌、重视渠道建设、善用口碑和网络传播;最后,本文指出了气味图书馆发展的隐忧,即能否处理好规模和体验、标准和创新、利益和道德、总代理和地区代理、渠道品牌和代理品牌等五大关系。     

Not All Threats are Created Equal: How Implicitness and Timing Affect the Effectiveness of Threats in Negotiations

The effectiveness of threats in negotiations was examined by exploring two factors likely to affect it: implicitness, or the extent to which the threat mentions what action the perpetrator would take if the target does not comply; and timing, or the time when the threat is stated. Participants were given a negotiation scenario that differed only by the nature of the threat made by their counterpart. The design was a 2 (implicit vs. explicit threat) × 2 (early vs. late threat) factorial design with a control condition (no threat). The study showed that early-implicit and late-explicit threats were both more likely to elicit concessions than early-explicit and late-implicit threats. The two more effective threats were also the ones that made the perpetrator seem less aggressive. Further, perceived credibility mediated the positive effect that late-explicit threats had over late-implicit threats in eliciting concessions. These results support the claim that whether making the threats sanction implicit is effective depends on its timing, as the nature of bargaining moves and perceptions varies over time (Pruitt 1981). They suggest that the way in which a threat is stated may dramatically influence its effect on the target.     

Entry decisions of multinational firms: The role of competition threats

How do multinational corporations (MNCs) influence each other's foreign entry decisions? In this paper, I examine the interactions in MNCs' entry decisions by investigating how MNCs respond to competition threats from their multinational competitors. The analysis shows that entry threats anticipated through foreign investment news encourage MNCs to take preemptive actions by entering the same city after the news, while the actual entry of competitors and the anticipated expansion of incumbents discourage more entry. Incumbent MNCs, on the other hand, respond to entry threats by upgrading productivity. The effect of competition threats depends on each MNC's own existing activity and production network within the region. The effect of entry threats increases with the size of threats, measured by the investment value, expected employment and expected output, the influence of the news, the credibility of the news and the local market orientation of the threats. Across industries, MNCs' entry decisions are found to respond to only the actual entry—not anticipated entry—in vertically linked industries. Further, by exploring the time path, I find that MNCs' preemptive entry is only taken before FDI news expires. The main results are robust to IV analyses that explore unique information from news source and news content.     

Defending a Domestic Position Against Global Entries

ABSTRACT

The article offers a systematic review of strategic options available to incumbents coping with threats and attacks by a global firm. The framework makes it possible to review and analyze action alternatives based on the entry stage, the attack focus, and defense tactics. Even though the globalization process has exposed domestic incumbents to greater threats, incumbents' options have also increased. The doors of trade liberalization swing both ways. Opportunities for collaboration increase while anti-globalization movements and national patriotism can be mobilized for effective defense. The framework presented in this article builds on existing strategic theories and concepts in addition to published case studies. It offers a flexible and dynamic approach for reviewing alternative strategies for implementation and research.     

Explaining consumers’ willingness to be environmentally friendly

Theoretical and empirical evidence from the environmental psychology and related literatures are used to develop a model for explaining consumers’ willingness to perform environmentally friendly behaviour. Environmental concern and perceived psychological consequences of environmentally friendly behaviour are posited as key determinants of willingness. Hypothesized antecedents of these are also included in the model, which is tested using structural equation modelling on data from a sample of 232 consumers collected in the Eastern Province of Saudi Arabia. The results indicate that the key determinant of willingness is perceived psychological consequences, which in turn is significantly determined by past behaviour. A hypothesized effect of environmental concern on willingness is not significant, although concern is itself significantly determined by perceived psychological consequences. Other positive determinants of concern are environmental knowledge and perceived seriousness of threats to the global environment. Substantive and methodological implications of the findings are outlined and discussed.     

大数据时代机场网络安全威胁及防护研究

随着大数据技术在民航机场的飞速发展及推广应用,机场信息化建设迎来新发展机遇的同时也给机场网络安全带来了新的挑战,可能会给机场信息数据带来非法获取、旅客信息泄露、数据垄断、数据滥用等问题,这些问题侵犯了旅客的合法权益。论文阐述了大数据的概念及特点,分析当下民航网络在大数据时代面临的威胁,并结合企业实际提出相关的安全应对策略。     

垄断厂商的过剩生产能力可置信威胁行为分析

本文以完全垄断市场中在位企业阻止对手进入作为研究的基本问题,使用博弈论方法,在假定完全信息条件下,通过允许对手进入的斯塔克尔伯格均衡和阻止对手进入的过剩生产能力可置信威胁策略性行为的比较分析,论证了企业中存在过剩生产能力的一类原因,解释了企业的理性选择使部分的生产能力闲置,是一种特定条件下各利益主体最大化其效用时出现的相对稳定状态。垄断企业通过投资于过剩生产能力,使它对潜在进入者的威胁变得可置信,从而能够阻止进入。本文的研究结果表明,企业选择保持过剩的生产能力是在特定条件下的理性选择,是根据特定的技术和市场条件确定的。     

崀山风景区旅游深度开发研究

通过实地考察和游客问卷调查分析,指出了崀山旅游开发中存在的一些问题。采取SWOT技术方法分析了崀山旅游业发展中的旅游资源和环境优势、文化和经济劣势、区域合作发展机遇和国内主要丹霞风景区的竞争情况。在此基础上,针对崀山旅游未来发展提出了拓宽客源地空间范围、深挖风景区历史文化内涵、开发休闲度假和特种旅游产品、加强与桂林八角寨国家森林公园的合作开发等建议措施。     

西部内陆城市第三方物流市场分析

当东部沿海城市大力建设第三方物流基地之际 ,西部内陆城市的第三方物流还处于起步阶段。但从对物流市场的分析来看 ,西部地区第三方物流是有很大发展潜力的 ,特别是西部大开发更为西部内陆城市的物流发展提供了有利条件。西部内陆城市 ;第三方物流 ;环境威胁分析 ;信息管理系统