Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications

This research profiles tourists based on the extent to which they trust user-generated content (UGC) uploaded in different types of peer-to-peer applications, also considering their socio-demographic characteristics, frequency of travel and motivations for using the Internet and UGC when making their travel choices. For this purpose, latent class segmentation was applied on a sample of 609 Italian tourists and three different clusters were identified, namely: “distrustful tourists”, “untrusted tourists” and “social web tourists”. The findings suggest that hospitality marketers should improve their social media strategy by focusing their attention on Travel 2.0 applications according to the socio-demographic and behavioural characteristics of their target market.     

Bioeconomics of some nonhuman and human societies: new institutional economics approach

New institutional economics (NIE) has been very successful in explaining the role of institutions such as the firm, money, and contract law in facilitating production and exchange in human societies. In this paper, I will show that the NIE approach, which so far has been used by economists to analyze institutions and organizations in human society, including the ethnically homogeneous middleman groups, can also be extended to explain the high degree of cooperation and coordination of activities of honeybees, ants, and schooling fish. In addition, the paper emphasize the importance of identity in nonhuman and human societies in eliciting cooperation and in detecting cheaters or fakers. This paper thus contribute to the integration/consilience of economics and biology by providing a more unified view of aspects of the bioeconomics of nonhuman and human societies.     

Multi-dimensional role of trust in Internet banking adoption

Trust has been identified as the key to e-commerce because it is crucial wherever uncertainty and interdependence exist. The strong association between a high level of trust and the banking sector has not yet been fully translated in the electronic world. The aim of this article is to develop and validate a multi-dimensional model of trust for Internet banking. The data are collected through 441 Internet banking users of Halifax Bank of Scotland. Findings suggest that trust and perceived risk are direct antecedents of intention, and trust is a multi-dimensional construct with three antecedents: perceived trustworthiness, perceived security, and perceived privacy.     

How nutrition information frame affects parents’ perceptions of restaurants: The moderating role of information credibility

Adding easy-to-read information on menus is recommended for customers’ healthy food selections. But what format yields the best outcomes for restaurateurs has not been investigated. We use the emphasis framing effect as a theoretical lens to examine how the credibility of nutrition information affects parents’ perceptions of restaurant healthfulness and trustworthiness when exposed to two nutrition information frames on children's menus: numeric values only and numeric values with low-calorie symbols. The results of the experimental study show that parents who do not perceive nutrition information as being highly credible perceive restaurants providing numerical values only as more healthful and trustworthy. However, parents who do perceive nutrition information as being highly credible perceive restaurants as more healthful and trustworthy when both numeric values and low-calorie symbols are presented and have more positive perceptions overall. We advise restaurateurs to increase nutrition information credibility and provide additional easy-to-read information to elicit more positive perceptions.     

高校会计专业教学中诚信教育问题研究

近年来,会计造假行为现象非常严重,诚信问题已经成为业界内外人士谈论的热点。与此同时,现行会计行业“诚信问题”的不良风气,不仅影响着会计界的从业人员,也影响到了广大的在校学生,重视在校学生诚信教育成为高校领导和会计专业老师的一项紧迫任务。本文阐述了在会计教学中应采取多种形式,充分利用有关案例和实例丰富会计教学内容,将诚信教育贯穿于会计教学始终,从而提高学生的职业判断能力和职业道德水平。     

Mythical representations of trust in auditors and the preservation of social order in the financial community

The present paper investigates financial practitioners’ use and perception of audited financial statements. In-depth interviews, which we conducted with Canadian institutional investors, financial analysts and bankers, indicate: (1) a firm tendency to favour the quality of management over the content of financial statements in investment decisions and recommendation processes; and (2) a fundamental scepticism regarding the work of auditors. However, representations of auditor trustworthiness abound in formal texts surrounding the financial analysis domain—as if audited financial statements and the trust they convey towards numbers are indispensable to the work of financial analysts. Based on the work of Roland Barthes, we argue that financial practitioners’ trust in auditors constitutes a mythical representation whose main function is to maintain order and reproduce status quo within the financial system.     

The Impact of Familiarity and Perceived Trustworthiness and Influence on Donations to Nonprofits: An Unaided Recall Study

What affects donations? Is it all in “the ask,” or does brand image matter? In the nonprofit brands literature perceived trustworthiness and influence of the organization are important factors that increase constituents’ willingness to support an organization. We examined the association between a nonprofit organization’s familiarity, trustworthiness, and influence and the propensity of donations it receives. To this end, we used a questionnaire on attitudes toward nonprofit organizations and unaided recall of nonprofit organizations collected from a nationally representative sample. The attitudes data revealed that perceptions of nonprofits’ effectiveness and trustworthiness in Israel are not particularly positive. A multivariate fractional polynomial regression on the unaided recall results shows that while familiarity and perceived effectiveness are positively associated with the propensity of donations to nonprofit organizations, trustworthiness is not. We explain this surprising result by changes in Israeli social policy, political culture, and trust in institutions. We suggest different efforts that organizations can make to enhance their brand image and consequently increase donations.     

Trust as belief or behavior?

Despite its proposed importance for economic performance, there seems to be little agreement on what trust really is. In economics, trust is generally viewed as a belief regarding the action that is to be expected from others. This contrasts with the view that trust is a way of acting. In his influential book on the nature of explanation in the social sciences, Jon Elster argues that trusting is to act with few precautions. I argue that it is possible to reconcile these seemingly conflicting views about trust. I develop a simple model of trust where both beliefs and precautions play an important role – and where Elster’s understanding of trust can be viewed as a special case.     

Product Promotion by Attractive Communicators

Abstract

The physical attractiveness of communicators has received some attention in fundamental and applied marketing research as a determinant of how target audiences respond tomarketing communication. Significantly less is known about underlying mechanisms and little is known about corresponding effects in agribusiness and food products promotion. Theoretically possible are direct effects of attractiveness as well as mediating effects through other communicator characteristics like competence and trustworthiness. This contribution examines both routes and investigates the effects of attractiveness under different conditions for an organic juice.     

THE INTERPLAY OF INEQUALITY AND REFERENCE DEPENDENCE WITH TRUST AN EXPERIMENTAL STUDY

Using a canonical trust game, we investigate whether the inequality of endowment between trustor and trustee and the acquired versus permanent financial state affect trust and trustworthiness. We found that trust and trustworthiness are reference‐dependent and that individuals with permanent financial state receive more trust and are more trustworthy than others. In our experiment, unequal endowments do not significantly affect trust, but trustworthiness increases significantly when the trustor is poorer.