诚信的价格与人性的基本假设——银广厦、安然和证券市场监管之外

在新兴国家的信息不对称证券市场,人们更多地关注激励和约束问题。安然事件表明,市场监管之外的力量———诚信,也是影响商品价格的重要因素。诚信的价格是欺骗的成本。只要有诚信的价格与欺骗的成本之间的替代关系存在,无论人性的基本假设是诚信还是欺骗,完整地讨论个人发展与社会进步的相互关系都是一个难题。     

IJV Partner Trustworthy Behaviour: The Role of Host Country Governance and Partner Selection Criteria

This study provides new insight into the interplay between partner‐ and institution‐level bases of trustworthy behaviour in international joint ventures (IJVs). The results of the study, based on survey and archival data collected on 144 IJVs across six Asian countries, revealed that host country governance quality directly and positively influences IJV partner trustworthy behaviour. It was also found that weak host country governance undermined the effectiveness of certain partner selection criteria in serving as a tool for establishing an IJV with a trustworthy partner. Furthermore, through distinguishing between two dimensions of trustworthiness (benevolence and competence), it was demonstrated that partner benevolence is facilitated by relationship‐oriented criteria, whereas partner competence is facilitated by task‐oriented criteria. The implications of these results for the establishment and management of IJVs are discussed.     

独立董事能够勤勉和诚信地进行监督吗——独立董事行为决策模型的构建

本文关注的问题是独立董事在监督过程中,其勤勉性和公正性受到哪些因素的影响。通过建立个体行为决策模型,我们得出了以下结论:四项因素会对独立董事监督的效果产生影响。其中,来自独立董事个人方面的因素有两项:独立董事与控股股东之间的私人关系,会对监督的诚信度与勤勉度都产生负向影响;独立董事付出努力的机会成本,会对监督的勤勉度产生负向影响。来自外部环境的因素有两项:外部的监管力度能够同时促进独立董事监督的诚信度和勤勉度;控股股东对董事会的信息隐瞒会降低独立董事的勤勉度。基于以上结论,我们对独立董事制度的进一步完善与改进提出了相应的建议。     

The Effects of Management’s Preannouncement Strategies on Investors’ Judgments of the Trustworthiness of Management

This paper examines the role of management’s earnings preannouncements on judgments about its trustworthiness by nonprofessional investors. We predict that management’s preannouncement decision and the resulting direction (e.g., favorable vs. unfavorable) of the earnings surprise influence investors’ ethical judgments about management’s trustworthiness; these judgments, in turn, are associated with investors’ other investment related judgments. We test our predictions in an experiment in which MBA students make investment-related judgments under four different preannouncement strategies. Consistent with our predictions, the results of our study show that managers’ preannouncement decisions are significantly associated with investors’ evaluations of management’s trustworthiness. Specifically, holding the size of the earnings surprise constant, we find that judgments of management’s trustworthiness are damaged more following (a) a negative as opposed to a positive earnings surprise, and (b) the release of a preannouncement compared to when management does not issue a preannouncement. Also consistent with our predictions, we find that evaluations of management’s trustworthiness are significantly and positively associated with judgments of the attractiveness of the firm’s equity as an investment. Based on our findings, we encourage further research to explore whether managers understand the trust implications associated with their preannouncement decisions and the extent to which this understanding influences their disclosure decisions. Anna M. Cianci is an Assistant Professor in the Accounting Department at Drexel University. She received her Ph.D. from Duke University in Accounting. Her primary research interests are judgement and decision making issues in financial accounting and auditing. Steve Kaplan is a Professor of Accounting at Arizona State University, where he has been a member of the faculty since 1981. He received his Ph.D. from the University of Illinois. He␣has published widely in journals such as The Accounting Review, Journal of Accounting Research, Journal of Accounting and Public Policy, Business Ethics Quarterly and Journal of Business Ethics. He is the Previous editor of Behavioral Research in Accounting, a section journal of the American Accounting Association. His primary research interests are behavioral issues, judgment and decision making, and ethics     

Factors influencing Generation Y consumers’ perceptions of eWOM credibility: a study of the fast-food industry

eWOM communication is certainly one of the most influential drivers of purchase decisions. However, little knowledge is available on the factors that influence the trustworthiness and credibility of eWOM communication. To address this research gap, the study aimed to assess whether the three independent variables (homophily, authority and interestingness) have a significant positive indirect effect on eWOM credibility, as mediated by source trustworthiness. The context of the study was fast-food retailers. A cross-sectional survey was conducted and the target population included all Generation Y consumers that visited the fast-food market leaders in Gauteng province, the economic hub of South Africa. Lisrel version 8.8 was used to analyse the results obtained from a realised sample of 362 respondents and to compile the structural equation model. The findings of the study support the research hypotheses formulated and offer a theoretical contribution by enhancing knowledge of the relationships between the variables investigated as well as the factors that could influence eWOM credibility. The study also has meaning to fast-food retailers, as the model could be applied to formulate appropriate strategies and influence the online conversations and perceptions of consumers.     

助贷、诚信与育人

助学贷款是高校学生工作中的一项重要内容，该文通过分析以往助贷工作中存在的若干问题，剖析根源．探讨学校和学生应该做的几点反思，并提出几点建议。阐明只有加强诚信教育的思想观念，才能使助贷工作在高校顺利展开，从而达到育人的目的。     

湖北中小企业融资策略浅论

在社会融资大环境改善的条件下,中小企业自身应该主动作为,不断开拓融资思维,创新融资策略,才能真正摆脱融资困境。     

Walking the talk about corporate social responsibility communication: An elaboration likelihood model perspective

Large organizations, including listed businesses, financial service providers as well as public services entities are increasingly disclosing information on their environmental, social and governance (ESG) issues through corporate websites or via social media. Therefore, this research uses valid measures from the Elaboration Likelihood Model (ELM) to explore the individuals’ attitudes toward online corporate social responsibility (CSR) communications. The data were gathered from a structured questionnaire among three hundred ninety-two respondents (n = 392). A structural equations modeling partial least squares (SEM-PLS 3) approach was used to analyze the data. The findings revealed that the timeliness, relevance and accuracy of information as well as the source expertise were highly significant antecedents that were affecting the research participants’ attitudes toward CSR communications. This contribution implies that there is scope for content curators to publish quality online information on their business activities to improve their trustworthiness and positive credentials among stakeholders.     

Chief executive officer trustworthiness and green innovation

This study examines the influence of chief executive officer (CEO) trustworthiness on green innovation. We argue that firms led by trustworthy CEOs have a higher likelihood of adopting socially acceptable policies in response to environmental issues. Drawing on social norms perspective, we find that CEO trustworthiness is positively associated with green innovation using a sample of Chinese manufacturing firms from 2003 to 2018. Findings suggest that hiring trustworthy CEOs allows firms to cope with environmental issues.     

Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty

Despite the growing importance of influencers' word-of-mouth through audiovisual content, little is known about its effect on consumers' brand evaluation, purchase intentions, and decisions. Drawing on Ohanian's source credibility framework, we conducted two studies across different influencers, product categories, and respondents' gender and tested the hypotheses using covariance-based and partial least square structural equation modeling. Study 1 focuses on a mega-influencer of cosmetic and beauty brands and predominantly involves female respondents. The findings show that the influencer's attractiveness affects perceptions about source expertise and source trustworthiness but not brand attitude, while source expertise predicts source trustworthiness, and both mediate the effect of source attractiveness on brand attitude. In contrast, brand attitude predicts purchase intention and mediates the impact of source credibility dimensions. Study 2 focuses on various influencers of hedonic products (lifestyle, fashion, and beauty). The results confirm the influence of source attractiveness and expertise on source trustworthiness, which ultimately predicts consumer purchase decisions. This study reveals the interdependencies between different source constructs, contributing to source credibility theory. Furthermore, we show that the effect of source dimensions that are relevant in the celebrity endorsement literature, such as source attractiveness, do not directly influence consumers' intentions and decisions in the context of influencers' electronic word of mouth. Finally, the two studies confirm that only influencers perceived as honest and sincere can influence consumers' purchase decisions.