论行为会计

行为会计是会计学、行为科学、心理学等学科相互渗透和相互融合的产物。作为新兴的研究范式，行为会计已经取得了很大进展。本文首先就从行为会计的形成背景出发；接着概述了行为会计的基本内涵：然后阐述了行为会计的社会价值；最后，就行为会计的发展前景作简要评述。     

货币时间价值在投资决策中的应用

货币时间价值的客观存在不仅在理论界得到了公认,而且其产生的作用时刻影响着人们的日常经济生活。不管是企业的项目投资,还是个人的理财投资,都不可忽视货币时间价值。在进行方案抉择的时候,要优先选用包含货币时间价值的动态指标(净现值、获利指数和内涵报酬率)进行评价,选择最优方案,做出科学的投资决策。企业和个人要牢固树立货币时间价值观念,利用它为企业和个人决策服务,促进企业和个人合理利用有限资金,创造更高的效益。     

The Effect of the Alternation in the Ruling Party on Three-Factor Risks and Returns in ETF: The Case of Presidential Elections in Taiwan

This study discusses the effect of alternation in the ruling party in presidential elections on three-factor risks and returns of the three main exchange-traded funds (ETFs) in Taiwan, which has an unclearly defined international status and whose citizens have the right to vote directly for the president. We find that after the ruling party has been determined, in the period between Election Day and inauguration day, both the stock market and ETFs show a slight rise in prices. This suggests that most investors are initially optimistic after the election results have been announced. Meanwhile, the reverse book-to-market risk value deteriorates significantly. These results indicate that political uncertainty increases the risk premium of market factors and reverse book-to-market factors for some ETFs.     

商业银行客户关系管理的价值链模型研究

本文在系统比较关于价值链的四大主要理论基础上,以波特的传统价值链模型为基础,结合商业银行以客户为中心的经营特点,构建了适用于商业银行客户关系管理的价值链模型,它将银行的价值活动分为由识别挑选客户、获取客户、保持客户、升级客户和退出客户等环节构成的基本活动,以及由领导和经营思想、人力资源管理、组织结构、组织文化和技术支持等环节构成的辅助活动两大类,该价值链的最终目标在于通过这些活动在银行与客户之间建立一种长期的、互利互惠的关系,银行如果能比竞争对手更好地、灵活地开展这些活动,就能赢得竞争优势。     

Fair Value Accounting and Debt Contracting: Evidence from Adoption of SFAS 159

We examine how fair value accounting affects debt contract design, specifically the use and definition of financial covenants in private loan contracts. Using SFAS 159 adoption as our setting, we find that a small but significant proportion of loans (14.5%) modify covenant definitions to exclude the effects of SFAS 159 fair values. Only a limited number of these modifications exclude assets elected at fair value (less than 7%), while all exclude liabilities elected at fair value. Notably, we document that covenant definition modification is unassociated with ex ante fair value elections. We find that covenant definition modification positively varies with common incentive problems attributed to fair value accounting and negatively varies with benefits attributed to fair value accounting. Our results suggest that fair value accounting is not uniformly detrimental for debt contracting and fair value adjustments are included when they are most likely to improve performance measurement.     

服务外包对我国传统旅游价值链的影响及对策研究

本文从服务外包对传统旅游价值链的影响出发对比研究了国外、国内典型企业的价值链模式,分析了中国相关产业的差距并提出了基于低成本和差异化战略的我国旅游服务外包业发展对策。     

生产性服务业支撑制造业价值链升级的实证研究

在后危机时代,制造业应通过转型升级培育持续竞争力。制造业转型升级的重要内容之一是价值链升级。本文通过研究发现,生产性服务业与制造业价值链升级间的相关程度明显。在此基础上,以中国为样本,通过实证分析发现,当前对支撑中国制造业价值链升级贡献较大的生产性服务业是交通运输、仓储及邮政业和批发零售业这些传统服务行业,从而进一步指出,信息传输计算机服务业、金融业和科学研究技术服务业等现代服务业,应是将来发挥支撑制造业价值链升级作用的重点行业。     

基于让渡价值理论的游客忠诚培养研究

文章论述了顾客让渡价值理论、旅游目的地忠诚的内涵,并探讨了顾客让渡价值旅游目的地忠诚的意义。在此基础上,构建了基于让渡价值理论的游客忠诚培养模式,从旅游生命周期、让渡价值理论、休闲度假理念、忠诚营销理念、市场导向因素和目的地感知距离等六个方面提出策略,以便提升顾客总价值,降低顾客总成本,实现游客让渡价值差的最大化。     

The impact of introductory accounting courses on student perceptions about the purpose of accounting information and the objectives of business: A comparison of the UK and Japan

This paper is concerned with the impact of introductory financial accounting courses on student perceptions of business objectives. The paper reports the results of a questionnaire survey of UK and Japanese university students which investigated their views at the start and end of an introductory financial accounting module. The views of Japanese students, in comparison with those from the UK, are of particular interest given evidence in the literature that traditional “social market” traditions in Japan are being influenced by Anglo-American “stock market” values. Our results are consistent with such a phenomenon in that Japanese students’ values regarding business objectives show significant changes that are not mirrored by changes in the perceptions of their UK counterparts. We suggest that accounting education is acting as a conduit for views more commonly held in Anglo-American societies.     

A Study on Strategic Value Chain and Cost Driver and PEST Analysis Method

Strategic value chain analysis method can be adopted to analyze the existing cost causality so as to confirm and optimize the value chain. Strategic cost driver analysis method that is used on the income of the owners and daily operators, production and operating activities, administration, resources, culture, etc in an enterprise can further enlarge the strategic cost scope. For analysis of the enterprise and its external environment factor, PEST analysis is represented as the extroversive analysis of cost causality. Three analytical methods of different kinds having some commonness on cost causality analysis can be combined together to form the causality analysis method, which will expand the visual angle of analysis and help to establish the integral frame of strategic cost causality analysis.