国外保护区与荒野游客使用研究综述

几十年来，国外保护区与荒野游客使用研究构成了游憩地游客研究的重要部分．并取得了大量研究成果。对其研究历史进行了简要回顾，总结了主要的研究内容及相关结论．并介绍了相关游憩管珲模型。     

Ecological ideals,sustainable tourism and the heritage concept of an eco-village: the case of Arcosanti,USA

Arcosanti in Arizona, USA, is a yet-to-be completed ecological settlement which reflects the major ideas of Paolo Soleri, an Italian architect and philosopher, on an alternative type of city. Based on field research using interviews, participatory observation and the survey method it examines the relationship between tourism and eco-settlements, using Arcosanti as a case study, in order to discuss current approaches to sustainable tourism and to examine visitor profiles, perceptions, and attitudes. The data indicates that ecological settlements such as Arcosanti can be an attractive tourist destination and it is clear that although Arcosanti had started life as an urban experiment based on ecological and alternative ideas, today it is a place that attracts many visitors. Regardless of whether Arcosanti can be categorized as an eco-village or eco-city, its valuable attractiveness results from Paolo Soleri and his tangible/intangible heritage that contributes an income via sustainable tourism. The study concludes that Arcosanti is an excellent case which offers the promise that ecological settlements can have significant potential for sustainable tourism.     

会展专业观众的服务认知结构研究——兼论参展动因对服务认知的影响

作为媒介参展商与专业观众的平台,展会的运行依赖于参展商与专业观众的良好互动。会展服务质量的提升不应仅关注于可直接为主办方带来收益的参展商,亦应对影响参展商参展决策与参展效果的专业观众给予足够的重视。文章以中国专业观众为研究对象,通过探索性因子分析识别出其对会展服务认知的6个因子,分别为现场服务与管理、高档性就餐与住宿环境、展会目的地引导服务、参展过程中就餐便利、参观期间会场交通服务以及公共通讯服务。在此基础上,利用多元回归分析方法,检验了专业观众参展动因对会展服务认知的影响。其中,“会展举办地具有吸引力”、“参展商的数量较多”以及“可以获得一些产品或行业的信息”等参展动因对一些特定的会展服务要求具有显著影响。     

The impact of online reviews on hotel booking intentions and perception of trust

A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer choice. An experimental design is used to investigate four independent variables: the target of the review (core or interpersonal); overall valence of a set of reviews (positive or negative); framing of reviews (what comes first: negative or positive information); and whether or not a consumer generated numerical rating is provided together with the written text. Consumers seem to be more influenced by early negative information, especially when the overall set of reviews is negative. However, positively framed information together with numerical rating details increases both booking intentions and consumer trust. The results suggest that consumers tend to rely on easy-to-process information, when evaluating a hotel based upon reviews. Higher levels of trust are also evident when a positively framed set of reviews focused on interpersonal service.     

The 7 Ps marketing mix of home-sharing services: Mining travelers’ online reviews on Airbnb

The 7 Ps model is a very useful tool in helping service firms solve managerial issues in marketing. Guided by the 7 Ps marketing mix framework, a big-data, supervised machine learning analysis was performed with 1,148,062 English reviews of 37,092 Airbnb listings in San Francisco and New York City. The results disclose similar patterns in both markets, where travelers shared their experience about Service Product and Physical Evidence most often; Price and Promotion were the least mentioned elements. Furthermore, through a series of comparisons of Airbnb’s 7 Ps marketing mix among the listings managed by different types of hosts, multi-unit and single-unit hosts seem to offer similar services with a small observable difference; whereas superhosts and the ordinary hosts deliver different services. This study makes valuable methodological contributions and provides practical marketing insights for hoteliers and the hosts and webmasters on home-sharing websites. Policymakers should pay special attention to multi-unit hosts.     

The signaling effect of management response in engaging customers: A study of the hotel industry

Hotels today actively respond to online reviews given their tremendous influence on travelers' decisions. Yet, the questions of how to respond to online reviews continue to baffle hotel managers. By focusing on prospective travelers, we propose the effective management response signals hotels' care for customers and quality of service. Particularly, we postulate the frequency, speed and length of response influence the effectiveness of signaling in reducing information asymmetry. Based on the large-scale field data from TripAdvisor, this study demonstrates that the frequency and speed of response significantly enhance travelers’ engagement as indicated by more reviews, higher average valence, more votes for helpfulness, and higher popularity ranking. Furthermore, the frequent and speedy response is more effective for budget (vs. premium) hotels. Thus, management response to online reviews serves as a critical channel of communication to engage customers.     

The significance of environmental values for destination competitiveness and sustainable tourism strategy making: insights from Australia's Great Barrier Reef World Heritage Area

Sustainable destinations must deliver products that perform better than their competitors and at the same time protect key environmental drawcards. This research explores the environmental–economic interface of a major destination, both as a case study in how to approach this complex relationship and as a contribution to the methodology of tackling the need for understanding competitive pressures as part of sustainable tourism strategy creation. Using the Great Barrier Reef World Heritage Area (GBRWHA) as an example, the paper assesses 21 key environmental values, including Indigenous culture, against market-based factors, in terms of their importance for visitors as regional drawcards, satisfaction with them and the way in which changes in them might affect trip numbers and duration across different regions. While the natural values of the GBRWHA are found to be the most important drawcards, satisfaction scores were significantly lower than importance scores for a number of these values. Visitors responded more negatively to the prospect of environmental degradation than to the prospect of a 20% increase in local prices: the detailed impact depends, however, on location and visitor mix. Clear ocean, healthy coral reefs, healthy reef fish, and lack of rubbish were the top four most important values.     

A cross-country comparison of accommodation manager perspectives on online review manipulation

Accommodation businesses are increasingly dependent on a limited number of reservation platforms. A significant feature of these platforms is guest evaluations, which are transformed into ratings and rankings. As the positioning of the business in comparison to competitors determines customer demand, accommodation managers have considerable interest in maintaining or improving their online reputation. One response may be to engage in manipulation strategies. This paper presents the results of a survey including 270 hotel managers in five countries, Germany, Israel, Norway, Sweden and Switzerland. Managers confirm growing competition as a result of ratings and rankings, and they report that guests are increasingly aware of the importance of reviews. To avert negative online feedback impacts, managers intervene strategically. The paper discusses new market pressures, emergent consumer judgement culture and consumer citizenship, opportunities for legal redress and the emerging importance of reputation management strategies.     

Valuing natural heritage: park visitors' values related to World Heritage sites in the USA

The World Heritage Convention rests on the assumption that World Heritage sites hold value for people globally and that these values promote protection of sites. This study focuses on natural sites, selected for environmental significance. All World Heritage sites are also supposed to be of ‘outstanding universal value’, with a variety of values attributed to them in World Heritage and other documents, including aesthetic, cultural and spiritual values. This study investigates via a survey whether such values are recognized by visitors to natural sites in the USA, and how useful they are for generating support for sites. Most visitors appreciated sites primarily for their environmental importance; a minority recognized other values listed in World Heritage documents, even though most visitors had little understanding of the Convention itself. In general, recognition of World Heritage status did not translate into greater protection or support for sites beyond what they already receive as national parks, even though most visitors and park personnel were supportive of World Heritage goals. For a minority of visitors, the global framework in which the World Heritage Convention operates had negative connotations, owing to questions of how ultimate responsibility for sites should be divided between national and international scales.     

Segmenting mainland Chinese residents based on experience,intention and desire to visit Hong Kong

The general consensus among marketers is that the People's Republic of China will have an enormous impact on the world's economy. However, much of this discussion is centred on China's strength as a centre of manufacturing and exports. The increase in affluence in pockets of China's 1.3 billion residents has also been the focus of firms interested in this large and virtually untapped consumer market. However, relatively little attention has been given to this market as potential sources of tourists. The purpose of this study was to profile the important visitor segments from mainland China who had previously visited, had the intention to visit or desired to visit Hong Kong—a destination traditionally priced and positioned for Western markets. Based on a sample of 470 Chinese from three cities in the mainland, the distinctive characteristics of tourists who had previously visited Hong Kong and who had strong intentions or interest to visit in the future were identified. It is hoped that this information will help tourism marketing professionals not only gain insights as to the potential of China as a source of visitors, but also highlight a useful approach to the market segmentation process. Copyright © 2006 John Wiley & Sons, Ltd.