我国时尚杂志品牌竞争态势实证研究——以女性高码洋期刊市场为例

随着我国经济的发展,对于文化产品的需求也在提高,较之一般产品而言,在同质性较高的时尚杂志市场中,品牌因素显得尤为重要。从品牌学角度,运用定性和定量相结合的方法,分析与国外著名品牌进行"版权合作"时尚杂志的生存现状,研究我国时尚杂志市场中品牌间的相互作用及其竞争关系,探索时尚杂志强势品牌形成的内在规律,对于我国打造自有文化产品品牌参与全球市场竞争也具有相应的意义。     

50 years of research on international standardization and adaptation—From a systematic literature analysis to a theoretical framework

When going and operating abroad, firms face the challenge of finding the optimal balance between standardizing and adapting their marketing strategies across national borders in order to be successful. In this contribution, we present the major results of a systematic literature analysis in the field of international marketing standardization/adaptation. Based on our findings, we introduce a theoretical framework combined with the concept of situation-strategy fit. This framework serves as a basis for providing theoretically grounded and empirically testable recommendations regarding performance-enhancing strategies of international product standardization/adaptation in given situations. We argue that a high degree of international product standardization is likely to enhance foreign product profit, as compared to all alternative strategies, if there is (1) a high cross-national homogeneity of demand, (2) a high potential for cross-national economies of scale, (3) a high cost of product modification, (4) a high foreign price elasticity of demand, (5) a small perceptual error of the managers, and (6) a high quality of strategy execution. By presenting the state-of-the-art knowledge in the field and by introducing a novel theoretical framework, our paper has important implications for both scholars and managers in the fields of international marketing and international business.     

印刷设备制造业的现状及发展

有轴传动系统和无轴传动系统的基本原理及特点，我国印刷设备制造业的现状及发展；印刷设备传动系统的发展趋势及传动系统国产化的前景。     

新时期佛山城市定位概念性研究

通过分析佛山城市发展的三大特征、三大格局和三大挑战,本文构建了佛山城市定位的"半核理论",提出了佛山城市的目标定位:代表纯岭南文化水乡特色的珠三角半核国际名城.     

Institutional and corporate drivers of global talent management: Evidence from the Arab Gulf region

This study analyses how talent management (TM) is molded by institutional and corporate drivers. We borrow from the vast institutional literature to understand how organizations adopt and implement TM practices within the Gulf Cooperation Council (GCC) context. This context is valuable not only because it tackles an under-researched region, but also because the type of variables found further our understanding of TM processes in non-Western contexts. Companies abide by localization rules to sustain their “legal” legitimacy, while trying to improve efficiency through actions that enhance their economic sustainability. Companies try to strike a strategic balance between local adaptation and global assimilation of their TM processes. We conclude by presenting a framework that portrays how various forces impact the TM process.     

Environmental risks,localization and the overseas subsidiary performance of MNEs from an emerging economy

Despite the fact that multinational enterprises (MNEs) from emerging economies invest actively in host countries with substantial risks, we have limited understanding of how they manage environmental risks to achieve desirable performance in their overseas subsidiaries. Drawing on resource dependence theory, we argue that different localization strategies serve as a mediating mechanism linking environmental risks and overseas subsidiary performance. Our findings based on a sample of Chinese MNEs show that industry risks significantly reduce the levels of input localization and marketing localization of Chinese MNEs’ subsidiaries, and thus negatively affect subsidiary performance. Political risks have an insignificant impact on input localization and marketing localization, but a positive direct impact on Chinese MNEs’ overseas subsidiary performance. We also find that state-owned MNEs’ localization strategies are more sensitive to industry risks compared with privately owned MNEs.     

女性主义经济学与中国经济学的本土化

经济学研究的是具体社会关系下人的理性行为以及人类行为造成的经济现象,因而具有强烈的人文性;而且,随着经济学研究领域的不断拓宽,人们已经开始引入了制度、文化等社会性因素,经济学的人文性已日益明显.正是基于这种人文性特征引发了人们对具体社会中人之理性的重新审视,以及对社会中人之行为的关注,并导致20世纪80年代之后女性主义经济学的勃兴;经济学领域的性别差异又进一步引发了社会性的思考,从而引发了对经济学本土化的探讨.事实上,不同社会文化下的经济学是有差异的,经济学本质上无法像自然科学那样科学化、客观化和通用化,而是具有强烈的本土化的色彩;而且,如果经济学理论没有本土化,就没有根植性,也就没有创新性,当然也就没有现代性和世界性.     

后危机时期人民币区域化、国际化研究——以汇率形成机制改革促进人民币区域化、国际化进程

美国次贷危机的危害之广使各国认识到现行国际货币体系的弊端,改革势在必行,我国应抓住这次机遇,稳步推进参考一篮子货币汇率形成机制改革,根据我国的基本国情,借鉴日元国际化的教训并加强和日本的合作,实现人民币由区域化到国际化的进程。     

经济学分析法学:范式比较、运用困境与中国特色

经济学的新古典分析方法改变了传统法学的研究范式,但这种新的学科方法由于存在制度上的差异,实际运作存在缺乏统一操作机制的困境。在中国的市场化和法制化的进程中,加强法的经济学分析的本土化研究,建立符合中国特色的法律经济学体系是一个有很大拓展空间的领域。     

Clusters and rivalry: does localization really matter?

This exploratory study addresses the link between rivalry—which we regard as a cognitive social dimension of competition— and localization. We adopt a visual-mapping technique to collect data on firms belonging to the packaging-machinery geographical cluster in Northern Italy.We can summarize our results as follows. Entrepreneurs identifying rivals within the cluster also tend to cite a larger number of rivals altogether. A firm's proximity to its rivals is a key to a deeper comparison with them. Geographical distance represents a tool for scanning the competitive environment; it is not used as a criterion by which to classify rivalry. From these results, we generate a few propositions that shed a new light on the relationship between rivalry and localization.