A process leading to strategic alliance outcome: The case of IT companies in China,Japan and Korea

Although theories and research have provided valuable information on strategic alliance, it still seems difficult for practitioners to overview the process and subsequent outcomes of strategic alliance in a single frame. This is because the conditions of alliance are different from one alliance to another, which makes it difficult for practitioners to apply existing research findings to their own cases. One of the ways to overcome such difficulties in practical application would not be focusing on alliance processes with unique or idiosyncratic features of each alliance but instead focusing on elements that exist in most alliances. To find out the process that leads to the outcome in strategic alliance that is easily applicable for practitioners, the current study measured the behavioral direction and relational outcomes of strategic alliance based on benefit and risk perception in information technology (IT) companies in China, Japan and South Korea. Results show that firms set the direction and the intensity of their participation in alliance based on benefit and risk perception. Specifically, while perceived benefits promoted active participation in alliance, perceived risks increased protective participation in alliance. Also, these behavioral directions predicted the relational outcome in strategic alliance such that while active behavioral orientation predicted commitment to the relationship with the partner firms, protective behavioral orientation led to dissolution of the relationship. The present study provides useful insights for strategy associates, and evoke more various and detached academic approaches in the field of strategic alliance discussions.     

跨界联结：集群内代工企业实现二元性创新平衡研究

通过阐明代工企业二元性创新平衡的机理,揭示在跨国企业技术封锁下,代工企业跨越集群边界,与集群外非跨国企业建立跨界联结,分析代工企业合作网络知识多样性对二元性创新的影响机理,同时,结合当前代工企业升级,提出集群内代工企业通过跨界联结实现二元性创新平衡的路径,促进代工企业升级提供理论依据。     

安全联盟与经济合作研究——基于四种联盟类型的分析

联盟建立的初衷是为了满足国家在安全上的需要。但在无政府状态的国际社会中,经济交往产生的安全外部性促进了结盟国家间贸易往来的增加,确保了联盟国家间经济交往的发展;在联盟建立和发展过程中,联盟框架内存在的议题联系机制为联盟国家之间进行安全合作的同时实现经济合作提供了相应的交往渠道和方式。同时,一国通过经济上的补偿性支付的方式向其盟国提供经济补偿,使其从经济上获益,从而确保了安全联盟的稳定。根据联盟成员间的相互依存度和利益相容性程度,联盟会表现为实力增强型联盟、协调型联盟、霸权型联盟和飘忽不定型联盟等四种类型,联盟经济在各种类型的联盟中都会发挥作用;但在不同类型的联盟中,由于上述两个变量的不同,经济合作与安全利益的关联程度会有不同的表现,补偿性支付也会发挥不同的作用。     

电子物流联盟研究

非股权联盟是中小物流企业形成一体化服务能力的有效方式，而信息网络技术和电子商务的广泛应用，又使传统的非股权联盟不断演变，形成新型的联盟形式，即电子物流联盟。从电子物流联盟的产生、特点、构成三方面分析了电子物流联盟的内涵；指出功能完备的物流电子商务平台可为电子物流联盟提供良好的应用环境，进而设计了一种基于电子商务平台的电子物流联盟应用模式；最后，以某快递公司以及公共物流平台为例，介绍了电子物流联盟的现实应用。     

废旧电子产品回收模式的分析研究

资源日益紧缺和社会环保意识日益增强对废旧电子产品回收提出了更高的要求,寻找一种有效的回收模式不仅可以满足国家的法规要求,树立企业良好的公众形象,还可以提高企业的竞争力。     

基于共生理论的中小房地产企业培训联盟初探

房地产企业是知识密集型企业,人力资源的培训与开发十分重要。然而,目前中小房地产企业培训中存在不少问题和困难。根据共生理论,中小房地产企业可以通过构建培训联盟,在降低培训成本的同时,有效提升中小房地产企业培训效果。最终实现中小房地产企业与教研机构,以及企业之间的互惠共生,从而推动我国房地产行业的发展。     

Symbiotic Marketing and Trust-Related Issues: Empirical Evidence From an Emerging Economy

ABSTRACT

Adopting a perspective of social capital theory, we study the effect of market orientation on the stability of symbiotic alliances in an emerging economy. Focusing on a subset of the alliances, namely symbiotic marketing alliances, the results reveal that firms’ market orientation has a positive effect on social capital, which, in turn, has a positive effect of the stability of the symbiotic marketing alliances. Moreover, social capital also has a positive effect on the sharing of resources among the partners, which should also influence the stability of the alliance. This report concludes with a discussion of the implications for academic researchers and practitioners.     

Flexible Tropism of the Enterprises＇ Organization in Uncertain Competitive Environment

With the rapid development of the computer network, communication technology and the economic globalization, the competition environment faced by the enterprises has been more and more complicated. While the interactive competition becomes more and more fierce, it has been more and more difficult for enterprises to keep sustainable advantages in competition. In this paper the author mainly discusses the severe challenge of the new competition conditions to the traditional hierarchical structure and the reason why flexible organization will be the inevitable strategy selection of the enterprises.     

高科技企业价值链体系机制属性分析

高科技企业的价值链与其所处的产业行业链共同构成价值链体系,因此整个体系的各个链条和链节之间存在各种影响力,形成了强化机制、限制机制和时滞机制。文章对以上3种机制的属性进行了分析,并根据强化机制原理指出高科技企业的管理重点。     

乡镇企业技术联盟创新研究

随着社会主义市场经济的逐步完善和经营环境的变化,来自各方的严峻挑战直接威胁着乡镇企业的生存和持续发展。本文运用技术联盟理论分析认为技术联盟是基于我国乡镇企业发展现状的技术创新的有效途径,并具体研究了乡镇企业技术联盟成功运作的基本条件及应注意的问题。