A train of thought in product experientiality: Working memory,distraction, and inconsistencies in cue order effects

The sequence of informational cues and the level of distraction have an impact on the judgment of a product’s quality and preference. Two quasi-experimental studies (N_total = 340) investigate the influence of the force behind the processing of these cues – working memory (WM). Previous research found that, in the presence of a distractor, high WM individuals are more able to recall the initial cue, and thus derive their product judgment from the initial strong cue. Study 1 contradicts these findings and raises important methodological questions regarding the conceptualization of strong and weak cues. Specifically, commonly accepted strong cues (e.g., product reputation) might not influence consumers as expected. Additionally, in a sequence of product evaluation with high vs. low degree of experientiality, study 2 reveals that consumers tend to show a primacy effect that is stronger for higher levels of WM capacity. Moreover, in a sequence of assessing low vs. high degree of experientiality products, consumers reveal stronger recency effects, thus showing that WM reinforces this recency effect. Our findings have important implications for marketers by suggesting that consumers with high WMC are more able to process complex stimuli and retrieve previously presented information on a product quality. These consumers also have a higher tendency to retrieve more information from product scenarios with a high degree of experientiality.     

Expanding airport capacity of cities under uncertainty: Strategies to mitigate congestion

Airport capacity constraints are increasingly challenging the growth of air traffic. At the same time, decision-making about airport capacity investments is extremely complex, involving trade-offs. This paper’s objective is to optimise a privately owned airport system’s capacity investment decision in a city under demand uncertainty. Next to the investment size, our real options model incorporates the timing of the investment, as well as the cost of congestion. The results reveal that the larger a city’s initial airport capacity, the smaller its investment will relatively be and the lower the occupancy rate threshold at which investment will take place. We also show that, in case of a higher demand growth combined with more demand uncertainty, the city will benefit from a significantly larger investment, but made later at a higher occupancy rate. In this case, cities with a small initial capacity will sometimes even more than double current capacity. Higher airport charges and an increase in non-aeronautical revenues both lead to a later investment in more capacity, due to the increased project attractiveness. An increase in congestion costs results in a larger investment made earlier, in order to eliminate delays. Airport operational cost and capacity holding cost increases both lead to smaller investments.     

A Monte-Carlo approach to estimating the effects of selected airport capacity options in London

The issue of future airport capacity in London is currently the subject of much political debate in the UK. Although realistic estimates of the effects of capacity enhancement may be desirable, such estimates are difficult. Through the use of Monte Carlo simulation, this paper quantifies and compares the relative capacity enhancements that may be afforded by the construction of a new hub airport in the Thames Estuary, additional runways at Heathrow, Gatwick and Stansted and changes to operating practices at Heathrow. The simulations show that a new hub airport would be the most effective way to increase capacity, although the reported financial and environmental costs of such a development indicate a comparatively poor rate of return. Proposed new runways at Heathrow, Gatwick and Stansted and the removal of runway alternation at Heathrow provide more modest increases in capacity.     

The importance of farmer education in South Australia

There is a significant challenge involved with balancing food security at local and global levels whilst mitigating the environmental and social consequences of the historically productivist agri-food system. This work will address the importance of education in the South Australian agricultural sector as a tool to maximise beneficial outcomes. The results of a blended method research project, which involved farmers and governance stakeholders in South Australia, are presented as empirical evidence highlighting the positive roles that formal education, in particular university education, have in regard to increasing sustainability. It was found that higher levels of formal education contributed to farmers being more likely to prioritise the socio-environmental outcomes of their agricultural land use. There was also a dramatic reduction in farmer concerns with government support mechanisms as education levels went from secondary or less, through to vocational qualifications, and finally university degrees. Interviews with agricultural governance stakeholders emphasised the role of education in building the adaptive capacity of farmers, and the subsequent positive outcomes for the future development of the South Australian agricultural industry. These results suggest that further education provides farmers with the capacity to compete effectively in a liberalised economy.     

Effects of hiring former employees of multinationals in the absorptive capacity of local firms

The attraction of foreign direct investment seeks, among other things, to increase the productivity of local companies through knowledge spillovers. However, the empirical evidence in this regard is contradictory. One influential factor is the absorptive capacity of the local companies. This article analyzes the effect of the presence of former employees of multinational corporations as employees of local companies, on the absorptive capacity of said companies. The study was done in Costa Rica, a country known for its successful strategy in the subject matter. The data come from a survey applied to 1167 companies by the Observatorio Costarricense de las Pymes in 2011. It was found that the hiring of former employees of multinational corporations by local companies has a positive effect on the index of absorptive capacity of companies in all productive sectors. Specifically, this hiring of former employees increases the index of absorptive capacity by nine percentage points, with differences by sector and the size of the company.     

How to improve the university–industry collaboration in Taiwan's animation industry? Academic vs. industrial perspectives

This study demonstrates the use of importance–performance analysis (IPA) to prioritise the motivators that can facilitate university–industry collaboration in the animation industry in Taiwan. This study confirms that financial supports and education are still major reasons for academia to participate in the university–industry collaboration. Reducing costs and obtaining human training are the reasons for animation firms to join the university–industry collaboration. However, by comparing the results of IPA for academia and industry, this study recommends four common interest motivators from both academic and industrial perspectives and where efforts should be concentrated. Research facilities, external competencies, talents, and innovation capacity are very important for the animation industry of Taiwan.     

耦合产业系统中资源与污染的结构性动态分析

可持续的产业发展分析往往关注于经济增长与资源、环境之间的互动影响,以及它们在最优增长路径上的动态分配过程,一般很少考虑产业依赖的资源与产业发展中环境诸要素(如衰减能力、环境本底值等)的背景条件不同而引发的耦合产业结构和规模的问题[1-14]。本文主要对基于资源消耗和可持续发展框架下耦合产业系统的最优化增长路径上产业结构的动态变化进行刻画和模拟实证。数值模拟显示,对于可持续的耦合产业系统长期发展而言,两个产业的结构和规模将随着环境诸要素动态变化,随之产生的社会效益和环境损害也是动态变化的。而且,资源的消耗水平、耦合产业中各子产业的发展结构、环境条件将影响到耦合产业系统的最优增长路径,在特定的情况下将出现类似于Kuznets曲线性状的拐点。     

Participation in export and Chinese firms’ capacity utilization

This paper first sets up a firm heterogeneity trade model and shows that given capital stock and productivity, export firms will have higher rates of capacity utilization. In addition, given capital stock and fixed export costs, firms with higher productivity are more likely to export. I then use the 2012 Chinese enterprise survey from the World Bank to empirically investigate the impact of participation in export on Chinese firms’ capacity utilization rate. The results show that on average, export firms have capacity utilization rate 1.55–2.01 percent higher than non-export firms, which amounts to 14.6–18.9 percent of the standard deviation of capacity utilization rate in the sample. I also find that firms with a larger part of shares owned by the government have lower capacity utilization. Stronger market competition leads to over-investment and therefore lower capacity utilization rate. Faced with more rigorous labor market regulation, firms will substitute capital for the use of labor, resulting in higher capacity utilization rate.     

Do innovative emerging market cross-border acquirers create more shareholder value? Evidence from India

This study attempts to investigate the role of absorptive capacity of emerging market firms in creating shareholder value from developed market acquisitions. It analyzes the cumulative abnormal return of cross border acquisitions of listed Indian firms in Europe focusing on acquirers’ research intensity. The study discovers a U-shaped relationship between research intensity of Indian acquirers and their cumulative abnormal return following acquisitions in Europe. As such, firms with no research capacity can benefit from the acquisition by accessing advanced targets, although firms with extensive research capacity outperform any of their Indian competitors as these firms have the absorptive capacity to not only exploit but also explore the knowledge base of the acquired target. Furthermore, we found a positive effect of the acquisition of a high-tech target company, regardless of the absorptive capacity of the acquirer. We also found that business group membership has a positive impact on shareholder value, although horizontal acquisitions as compared to vertical and unrelated deals have a significantly negative impact for these companies. This result is again linked to the more explorative nature of vertical and unrelated acquisitions in comparison with horizontal deals that are more based on the exploitation of existing resources and capabilities.     

Exploring the relationship between truck load capacity and traffic accidents in the European Union

Applying econometric techniques to EU28 panel data and controlling for explanatory variables such as road types, we find that increased truck load capacity does not necessarily aggravate road traffic safety. Specifically, heavy trucks do not seem to be linked with greater numbers of traffic fatalities/accidents, medium trucks appear to be the worst performers in terms of fatalities, and light trucks seem to be the worst for accidents. In summary, our results clarify the complex relationship between truck load capacity and road safety, pointing to the existence of a negative correlation for accidents per capita and an inverse U-shaped curve for fatalities per capita.