Fostering international brand loyalty through committed and attached relationships

The relationship-building approach, focused on the building of brand-to-consumer relationships conducive to brand loyalty formation, has become an extensively investigated topic in international brand management studies. However, the theoretical development of this approach manifests obvious diversities, causing managerial uncertainty about how to take appropriate strategic actions to put the relationship-building approach to best use. The current study, orchestrating the main concepts derived from three relationship-building paradigms with necessary adaptations and modifications, develops and validates the Relationship-Building for Strategic Brand Management Model. Its most noteworthy contribution lies in the coalescence of pragmatic utilitarianism, emotionalism and social symbolism, orienting the relationship-building approach to correspond to the principle of holistic consumer experience management. As explicated by the model, committed and attached relationships built upon the relationship foundation mirroring the holistic essentiality of holistic consumer experience are convertible into powerful driver of international brand loyalty. The model structure and causal path pattern prove to be applicable to different international product brand categories in different regions. Strategic implications are deduced from the research findings, which the international brand manager may take into consideration to maximize the effectiveness of relationship-building strategies for fostering brand loyalty in the international market.     

国际金融课程教学改革研究与实践

国际金融课程的内容特点、教学现状以及应用型人才培养的要求,决定了国际金融课程教学只有重新整合教学内容,改革和创新教学方法,采用多种教学手段及形式,改革教学考核方式,才能很好地完成预期的教学目标。     

结合教学案例探析情境教学法在大学英语教学中的应用

本文首先探讨了情境教学法的理论依据、功能、使用原则和方法,然后结合教学案例和问卷调查重点分析了情境教学法在大学英语教学中的实际应用、教学效果以及在教学中需要注意的问题,认为情境性教学法能够提高学生的学习兴趣、学习效果和学习能力,是比较适合基于计算机网络和课堂的现代大学英语教学模式。     

收益现值法在旅游资产评估中的应用研究

在经济全球化的条件下,资本的流动性越来越强,资本的逐利本能促使投资人常常进行跨国、跨地区的投资,投资的方式也越来越多样化。在旅游资源得到开发或初步有效开发的地区,直接投资新建项目的机会已经不多。收购、转让、控股和租赁是常见的投资方式。运用收益现值法对3个案例中的旅游资产的现值进行评估分析,较客观地反映了这些特定资产或某一类资产的本金化的价格。     

贵州学前教育公共政策现实问题分析

重要领域公共政策的有效推进对国家和社会的发展具有重要的作用,学前教育公共政策作为政府实行学前教育目标和任务的行动依据和准则,保障学前教育事业的健康发展,并直接影响社会的发展进步。     

Prioritising land to be preserved for agriculture: A context-specific value tree

In Belgium as in many other countries, agricultural land is under pressure for development of other land uses. This paper presents a method for setting priorities for preservation of land for agriculture. The method is based on a participatory approach through which a value tree is formulated. This results in a list of criteria to define farmland value, which is explicitly linked to the objectives for farmland preservation. The value tree allows the list of criteria to be determined in a structured and consistent way. The participatory process contributes to the development of a shared vision on farmland preservation. The approach also incorporates context specificity, as shown by its application for farmland preservation in Flanders.     

创新机制 转变方式 努力开创森林保护和经营新局面

湖南省紧紧围绕国家林业局采伐管理改革具体部署:推进采伐分类管理,使采伐管理范围更加明确;编制森林经营方案,使限额管理更加科学;创新分配机制,使采伐指标分配更加公平;简化审批程序,使采伐指标申请更加便捷;加强监督管理,使采伐秩序更加规范。     

试论以资源利用方式转变促进发展方式转变

资源刚性供求矛盾突出、资源利用效率低下和国土资源管理面临的严峻形势凸显了在新形势下转变资源利用方式的必要性和紧迫性.应从转变国土资源管理观念、提高资源保障能力、推进资源节约集约利用和完善国土资源参与宏观调控机制四个方面着手转变资源利用方式,以促进经济发展方式转变.     

论国土空间生态修复基本逻辑

研究目的:阐释国土空间生态修复的基本逻辑,支撑新时期国土空间生态修复从区域自主治理向全域空间设计的战略转型。研究方法:文献综述分析法,逻辑推理法,系统回顾法。研究结果:基于国土空间"要素—格局—过程—服务"级联框架及全域耦合关联,针对目标、对象、区位及途径厘清国土空间生态修复的基本逻辑:以提升人类生态福祉而非生态系统服务潜在供给增长为核心修复目标,国土空间社会—生态要素为基本修复对象,构建多尺度协同的生态安全格局识别重点修复地域,秉承多层级协同次优而非单层级最优的主导修复途径。研究结论:国土空间生态修复的本质在于修复人地冲突、强化人地协同,"修"的是人与自然不和谐的相处方式,"复"的是生态系统退化或受损的结构、过程、功能及服务;国土空间生态修复的对象、区位及途径均以修复目标为导向。     

构建和谐社会与党的执政能力

构建和谐社会和增强党的执政能力,二者是相互促进的辩证关系:构建和谐社会有利于实现党的最终目标,有利于实现党的根本宗旨,有利于巩固党的执政地位,有利于提高党的执政能力;而加强和改善党的领导是构建和谐社会的重要保障和实现途径。