The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

江西省防汛PDA应用系统设计

防汛PDA系统采用B/S和C/S相结合的构架方式,通过GPRS网络平台,能够清晰而灵活的显示出各种防汛工作所需的信息,为防汛工作者提供了全方位的移动指挥办公手段.     

周宁水电站工程项目管理实践

福建周宁水电站工程由闽东水电开发有限公司负责项目管理。该项目严格按照《招投标法》进行工程和设备的招标,进行了多项设计优化,注重工程质量和安全文明生产,积极开展达标投产工作,实现了进度快、质量优、投资省、效益好的管理目标。     

Earnings management and abnormal returns: Evidence from the 1970–1972 Price Control Regulations

We examine the association between abnormal returns and earnings management in the context of price control regulations to test the construct validity of the earnings management model. Abnormal returns are used as a market–based measure, and discretionary accruals are employed to measure earnings management. Our results support the hypotheses that (1) price control regulations affect firms' security prices negatively, (2) firms make income–decreasing discretionary accruals to increase the likelihood of price increase approval, and (3) firms that are affected most negatively by the regulations manage earnings more aggressively. We conclude that the earnings management model we use in this study is capable of predicting opportunistic discretionary accruals.     

影响地下室防水工程质量的因素及对策

分析了影响地下室防水工程质量的主要因素，并对其质量控制提出了几点建议，可供实际工程参考。     

运行电站爆破震动控制研究

结合大渡河龚咀水电站下游河床整治爆破开挖拓宽，重点研究了爆破震动对运行电站机组及其仪表的影响，探讨了爆破震动安全判据和控制标准，用了若干实际工程采用的经验指标进行对比分析，所得结论意见可供同类工程作为爆震安全控制参考。     

辽河防洪应急工程中的加筋粉细砂筑坝技术

加筋粉细砂筑坝是一门新兴技术,通过在辽河防洪应急工程右岸李家堡段应用表明,该项技术在技术上是可行的、在经济上是合理的。本文介绍了该技术在辽河防洪应急工程右岸李家堡段的应用。     

高等职业教育应担负起创新型人才培养的重任

培养创新型人才是高等职业教育的神圣使命,在创新型人才培养中,必须做好转变观念齐抓共育,创造条件加强实践,建立机制引导创新,以点带面不断完善,勇于探索不断创新。     

南通节制闸闸门自动控制系统设计

以南通节制闸为应用背景，介绍了液压启闭闸门自动控制系统的设计方法，给出了系统的三级网络结构及相应的操作控制功能。     

The capital structure implications of pursuing a strategy of innovation

In this paper, we argue that consideration of firm strategy can help illuminate the choices managers make between debt and equity financing. Within an industry, the form of competition that each firm chooses will determine the strategic value to the firm of maintaining financial slack. Our empirical analysis yields strong support for the proposition that financial slack should be a particularly critical strategic imperative for firms pursuing a competitive strategy premised on innovation. We also demonstrate that firms pursuing such a strategy that fail to recognize the value of financial slack are likely to perform poorly. Copyright © 2003 John Wiley & Sons, Ltd.