Consequences of a green image of drone food delivery services: The moderating role of gender and age

Drone food delivery services play a significant role in protecting the environment, because the services are operated by batteries that can be charged with electricity. Therefore, this study tried to examine a green image in the context of drone food delivery services. More specifically, this study proposed that a green image of drone food delivery services plays an important role in the formation of attitude toward using the services. In addition, it was hypothesized that the attitude has a positive influence on behavioral intentions including intentions to use, word‐of‐mouth intentions, and willingness to pay more. Lastly, the moderating role of gender and age was proposed during the theory‐building process. A theoretical model, which included 12 hypotheses, was developed and tested using a total of 427 samples collected in Korea. The data analysis results showed that a green image of drone food delivery services has a positive influence on attitude toward using the services, which in turn positively affects three subdimensions of behavioral intentions. Furthermore, gender and age played partly as a moderator. The current paper was the first to study the green image of drone food delivery services, so the findings of this study mean a lot to the theoretical aspect.     

A destination imagery processing model: Structural differences between dream and favourite destinations

The present paper aims at understanding how destination imagery is processed in tourists’ working memory. The research focuses on two highly desirable, but contrasting, destination brand categories: Favourite Destination, which involves retrospective memory of positive experiences in situ; and Dream Destination, based on tourists’ prospective memory. Through an online multilingual survey, 23,446 responses consisting of perceptions, evoked by way of free-recall, associated to Dream and Favourite Destinations, were collected. Findings point to clear structural differences between the imagery of Dream and Favourite Destinations. Additionally, a theoretical destination imagery model that offers a basis for future studies is proposed, and some managerial implications of significant relevance to destination marketing are discussed.     

From rationality to hyperreality: paradigm poker

This paper, following McGoun's (1997) seminal article comparing the economy of financial securities to a hyperreal poker game, argues that finance and accounting researchers should take the “linguistic turn” that has rejuvenated theory and research in many, if not most, of the social science and humanities in recent decades. In general terms, this means following Ludwig Wittgenstein's language game paradigm rather than Karl Popper's scientific deductive hypothesis testing methodology. The paper illustrates this by drawing on some of Jean Baudrillard's' ideas, particularly his concept of hyperreality and his phases of the image theoretic.The paper presents a poststructuralist genealogical analysis of the radical ruptures and reformulation of the meaning attributed to the accounting sign of earnings over the feudal, counterfeit, production, and simulation eras. It concludes that, as with many other signs in contemporary society, the earnings sign no longer has any relationship with, nor does it any longer refer to, any real or intrinsic profit but instead floats ungrounded in today's financial economy.The paper recommends that researchers in finance and accounting adopt paradigms from literary theory, semiotics, linguistics, and semiology rather than continue to rely on economics-based theory, which has lost its power for explaining and predicting happenings in today's financial economy of self-referencing models and images.     

锅炉炉膛红外成像温度实时检测系统研究

说明电厂锅炉炉膛温度及结焦直接影响锅炉正常运行及安全；给出了基于多探测器的锅炉反应温度红外成像实时测温系统的系统结构、系统原理、系统标定和温度测定方法。     

户籍歧视对劳动报酬差异的影响

在我国，户籍歧视是形成劳动力市场分割的重要原因，它不但通过阻碍劳动力流动造成城乡收入差异，也会促成农民工和城镇工人之间劳动报酬的差异。本文利用中国健康与营养调查（CHNS）多年的数据，对我国户籍歧视影响劳动报酬差异的程度进行计算和分析。结论表明，近几年户籍歧视现象并没有明显改观，政府在制定相应政策时，仍需关注这方面的问题。     

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Asian brands have often struggled to develop quality images. The visual aspects of branding have received little attention on how they might be used to strengthen brand perceptions in Asia. Guidelines for designing visual brand stimuli are developed using evaluations of logos in China and Singapore. There is a significant relationship between design and the responses companies seek, including positive affect, perceptions of quality, recognition, consensus in meaning, and feng shui. How designs are perceived, and their effect on consumer responses, were similar between China and Singapore. Companies are encouraged to leverage design to strengthen their brands. In particular, they should select logo designs that are elaborate, natural, and harmonious as these created positive affect and quality perceptions, clear meaning, true recognition, and feng shui. Many of these relationships hold in the United Sates as well, implying that the visual aspects of brand strategies may accomplish companies' goals across international borders.     

多色的灵魂 绚烂的市井（上）——试论《金瓶梅》中潘金莲语言个性化的美学特征

《金瓶梅》是我国古代小说史上一尊不朽的丰碑，昭示了我国现实主义文学的深化。本文以潘金莲语言个性化的独特审美视角，就潘金莲这个典型人物的个性、形象、命运的描摹及其典型形象对社会的烛照进行了详细的剖析、评价，这为人们研究、鉴赏《金瓶梅》洞开了一扇窗户。     

含三维内裂纹透明类岩石材料破坏红外热像试验研究

由于目前针对含三维内裂纹的岩石破坏红外热像特征的研究较少,本文基于预埋浇注法制作含内裂纹类岩石试件,开展了单轴压缩块体试验和巴西圆盘劈拉试验,得到含内裂纹的岩石破坏过程,监测内裂纹扩展及试件破坏过程中的红外热像特征,得到以下结论:(1)含三维内裂纹的块体试件在单轴压缩下,在预制内裂纹面上发生剪切破坏;(2)块体试件在单轴压缩作用下红外热像特征明显,在破坏时,在预制内裂纹面处急剧升温;(3)含三维内裂纹巴西圆盘试件在预制内裂纹尖端发生翼型裂纹扩展,边缘带有针刺状Ⅲ型裂纹参与特征,最终翼型裂纹与上下表面贯穿;(4)巴西圆盘试验的红外热像特征与块体单轴压缩不同,在断裂面处未发生明显变化。研究结果为研究三维内裂纹的扩展规律及内裂纹扩展破裂的红外热像规律可提供一定的试验参考。     

基于时序特征的黄河三角洲土地覆盖动态及驱动力分析

综合不同土地利用类型的Landsat影像时序特征和面向对象分割方法,分析1985-2018年现代黄河三角洲土地覆盖时空特征,探讨土地覆盖变化的驱动机制。结果表明:1985-2018年间研究区天然湿地面积大幅减少,共减少9.9847×104 hm²,其中沼泽和草甸湿地面积减少尤为明显,而人工湿地面积则逐年增加,年平均增加率达54.66%,主要是盐田养殖场和水稻种植面积的增大;社会经济因素对研究区土地覆盖的影响程度高于水文因素;输沙量是影响研究区土地覆盖变化的主要水文因素,实测径流量的减少进一步导致天然湿地向旱地类型转化;人口和GDP变化对人工湿地面积增加的正相关作用比较显著,而天然湿地面积的减少则与该两个指标的负相关关系比较明显。     

地区营销理论视角中的澳门未来形象

运用地区营销理论和定性研究方法,构建了澳门形象分析的基本框架,探讨了澳门未来形象的定位,认为娱乐旅游和文化旅游可作为澳门未来形象的核心概念.