The influence of customer-to-customer interactions on elderly consumers’ satisfaction and social well-being

This study highlights the valuable role the hospitality industry can play in addressing a societal problem by studying how social interactions between elderly consumers and other customers influence the satisfaction and social well-being of the former. The data were collected from 268 elderly consumers in local coffee shops in the United Kingdom using a self-administrated questionnaire. The findings reveal that elderly customers’ interactions with other customers have a direct effect both on customer satisfaction and social well-being. They also show that social interactions with other customers have both direct and indirect effects on the social well-being of elderly customers. The study provides good evidence for how commercial hospitality settings can serve as a space for social exchange that helps to alleviate social isolation.     

Instagram and YouTube bloggers promote it,why should I buy? How credibility and parasocial interaction influence purchase intentions

Nowadays social network influencers play an important role in marketing by introducing products to their audience. In this article, we investigate the persuasion cues related to beauty and fashion influencers present on YouTube and Instagram. More precisely, we investigate how the para-social interaction (PSI) the audience creates with the online influencer, along with their perceived credibility, are related to the purchase intention and how they are, in turn, related to the social and physical attractiveness and attitude homophily. We base our research on four beauty influencers popular in France and control our results by the age of the participants and by the influencer. We find that attitude homophily is positively related to PSI but, surprisingly, the physical attractiveness shows negative relationship or no evidence of relationship. Both credibility of the influencers and PSI exhibit significant and positive relationships to purchase intention.     

Place attachment,host–tourist interactions,and residents’ attitudes towards tourism development: the case of Boa Vista Island in Cape Verde

A clear understanding of residents’ attitudes towards tourism development and its determinants is a crucial pillar for designing tourism development strategies to promote sustainable development. The literature on the influence of host–tourist interactions and place attachment on residents’ attitudes towards tourism development in developing countries is still scarce. To extend knowledge in this field, this study aims at developing and testing a structural model to examine direct and indirect causal effects of place attachment, host–tourist interaction, and perceived positive and negative tourism impacts on the residents’ attitudes towards tourism development in an island tourism destination – Boa Vista Island in Cape Verde. Results suggest that the residents’ attitudes are positively affected by place attachment, host–tourist interaction, and perceived positive impacts; and negatively affected by perceived negative impacts. Host–tourist interaction emerges as the strongest (direct and indirect) determinant of the residents’ attitudes towards tourism development. Moreover, although both positive and negative perceptions of tourism impacts have significant impacts on the residents’ attitudes, the influence of the former is stronger than that of the latter. The paper ends with relevant theoretical and practical implications to promote positive residents’ attitudes towards tourism development in Boa Vista.     

The emergence of home-based accommodations in Iran: A study of self-organization

This paper examines the Iranian home-based accommodation sector using the theory of self-organization. With the aim of identifying the sector's organizing principles, interviews were conducted with the accommodation operators, providing 117 statements which were linked based on their key ideas and/or words. Using UCINET6, a network diagram of five organizing principles were identified: collective identity, balanced legitimacy, local embeddedness, mindful market, and networked finance. While the combination of these organizing principles is interpreted within the Iranian context, broad assumptions can be inferred. It is speculated that a collective aiming to organize itself needs to be considerate of its interactions with members of the collective, the authoritative body, the local community, the market, and capital. Additionally, each separate organizing principle might have relevance for small businesses in various industries. The study contributes to the commercial home and home-based accommodation literature while also providing insights into tourism development in Iran. Furthermore, the method used to identify organizing principles is considered novel and can be used with other collectives.     

辽宁沿海港口与东北腹地互动发展对策探讨

分析了港口与腹地的关系,对辽宁沿海港口与东北腹地互动发展的现状、在在问题进行了分析,在此基础上,从明确互动层次及港口布局分工、建立内陆干港、提升口岸服务水平、优化腹地产业结构等方面提出了推动辽宁沿海港口与东北腹地互动的对策建议。     

Social Interaction and Beer Consumption

The aim of this article is to describe young consumers’ attitudes and conduct regarding beer consumption, analyzing the consumer as an individual (addressing internal factors) and in a collective (external factors). The research was designed in Brazil involving 52 participants, divided into 16 focus groups, and the respective data was transcribed and analyzed. The findings show three distinct types of consumers were identified. The authors termed these the Inductor, the Induced, and the Sophisticated. The article details how each type of consumer can be distinguished through different attitudes and factors. The results suggest that, rather than thinking of beer consumption as an individual item, beer consumption should be thought of as different types, involving different behavior, attitudes, and social interaction. The article demonstrates originality and value to put forward the notion that beer consumption should not be defined as an individual item. The framework offered in this article will assist future researchers to consider consumption of different types and brands of beer, based on social interaction.     

The business model in entrepreneurial marketing: A communication perspective on business angels' opportunity interpretation

Entrepreneurial marketing has emerged as a recent perspective within the marketing field, taking the challenges and characteristics of small firms and founding teams into account. Specifically, in the early stages of entrepreneurial marketing, besides potential customers a variety of other stakeholders tend to be in the center of attention. Among these stakeholders, business angels as early-stage investors represent a vital target group. In this paper, we aim to shed light on entrepreneurial marketing in the early phases of new venture creation, in which entrepreneurial firms have an inherent need to market the value of a business opportunity toward potential investors. In particular, we contribute to the literature by introducing the business model as a narrative device for the marketing of early-stage new ventures toward potential business angels. In this regard, the business model is suggested as playing a critical role through making the inherent economic value of a technology explicit. Building on narrative theory, we investigate the role that the business model plays in the decision-making process of 17 business angels. Based on our findings, we propose a model that links the business model to a business angel's interpretation of an investment opportunity and discuss implications for theory and practice.     

商业模式与企业战略的关系与相互作用

商业模式是企业战略制定的结果、实施的依据,两者会共享某些要素。企业战略的本质特点是时序的、纵向的行动和过程,而商业模式的本质特点则是空间的、横向的方式和状态,两者之间具有交融关系。不同竞争优势来源之间具有互补性和关联性,它们与商业模式在关键要素构成和价值创造方面具有一致性。商业模式对竞争优势来源等企业战略具有系统整合作用,而企业战略和创新理论对商业模式具有理论支撑作用。     

城乡互动中教师交流的策略探析

本文提及的教师交流策略包括城市学校选派"名师团队"到农村学校进行"帮扶"工作,农村学校选派骨干教师到城市学校进行"浸润式"学习;采用"波纹式"互动方式,由点带面、邻近互动;不借助信息技术手段的教师交流时间不能太短,要在农村学校的师生习惯于新的教学手段、教学理念以后才能停止;以信息技术手段,尤其是以计算机网络为媒介的后期服务、培训等工作不能间断。     

关中—天水经济区人类发展水平空间差异分析

以人类发展指数(HDI)为测度指标,利用HDI计算公式及ESDA方法,对关中-天水经济区65个区县的人类发展水平进行空间差异分析及空间关联分类。关中-天水经济区人类发展水平大多数处于中下水平,且区域差异明显,呈现由市辖区向周边区县递减的分布特点;构成人类发展指数的三个指标中预期寿命指数和教育指数的区域差异较小,而GDP指数区域差异大;关中-天水各区县的人类发展指数存在较强的正的空间相关性,西安市的雁塔区、未央区、莲湖区、碑林区等9个区县成为高-高聚集型区县的显著性聚集区,而天水市的张家川、清水县、秦安县和宝鸡市的陇县等6个区县成为低-低聚集型的最显著区域。针对关中-天水经济区人类发展水平的区域差异,提出相应的政策建议。