Can Marketing Help in Tackling Food Waste?: Proposals in Developed Countries

One third of food destined for human consumption is wasted globally, and much of the food waste that comes from high-income or developed countries is caused by poor marketing practices, consumer behavior, and consumption patterns. The present study focuses on developed countries to propose some marketing actions that could help in reducing food waste. A comprehensive analysis was carried out for each marketing variable, to provide a snapshot of actions and proposals that are being developed. Our study highlights the relevance of marketing in contributing to reduce food waste, through the removal of “Buy one, get one free” sales promotions, clarifying date labeling, or raising food waste awareness campaigns. The main contribution of this study is the proposal of marketing actions that help in tacking food waste.     

A tourist kit ‘made in Italy’: An ‘intelligent’ system for implementing new generation destination cards

This study investigates the advantages and the potentiality of the ‘tourist kit’, an Italian solution based on the concept of a prepaid card that is issued by a large postal operator. The destination card can be reloaded by tourists according to their needs and its validity is not restricted to short periods. Thus, the kit provides tourists with an integrated, practical, and flexible tool capable of making their stay more enjoyable as it allows cardholders to choose and buy many products and services at discounted prices. The kit creates customer loyalty by utilising smart technology aimed at collecting accurate tourist information. This model deserves attention because it is probably the world's first case of a large postal operator entering the tourism sector with the proposal of an integrated and advanced destination card scheme. This research also discusses interesting opportunities and challenges related to the implementation of new generation tourist cards.     

ZB25型软盒卷烟包装机商标纸吸风管路的改进

针对ZB25型软盒卷烟包装机位于动力传动箱内部的商标纸吸风气管容易破裂、漏气、维修耗时长的问题,文章阐述了合理改变并重新设计商标纸吸风管路的安装位置等措施,使商标纸吸取性能更为稳定,维修操作更加方便快捷,极大地降低了工人的劳动强度和材料的消耗。     

用于先进PCB制造技术的堆叠封装技术研究

球栅阵列封装器件和芯片尺寸封装器件的研究和应用使得印刷电路板的组装密度和性能得到了提高,达到了二维组装密度的极限。但如同之前的通孔直插器件和表面贴装器件一样,它们在电学、机械、热性能、尺寸、质量和可靠性方面达到最大值。目前,3D多芯片堆叠组装正在成为未来先进印刷电路板制造工艺的发展方向。按照结构特征可把其分为芯片堆叠封装和封装堆叠封装,重点对其中成本最低、性能最先进的元器件堆叠封装技术进行了研究。     

空调器室外机防踩踏包装的结构设计

本文详细论述了空调器室外机具有防踩踏功能包装结构的设计方案,该方案解决了如何进行防踩踏包装结构设计的问题,并通过实例证实了其可行性。其结论表明,具有防踩踏功能的包装结构不仅功能好,而且成本低,具有很大的参考价值。     

欧盟新化学品分类、标签和包装条例浅析

本文介绍了欧盟《物质和混合物分类、标签和包装条例》（（EC）No1272／2008）的形成背景和主要内容，探讨了中国企业的应对之道。     

现代包装设计中关于中国传统图形的应用

现代设计中对传统图形的再创造的应用,不是简单符号的复制,而是对传统图形的延意和传神。新的技术、新的观念与思维方式的导入,为传统图形在包装设计中的运用提供了更多的思考角度和设计空间。     

包装设计与品牌塑造

传统意义的包装设计是用容器或包扎物来保护和美化产品。而现代社会为使产品在市场上标明产品身份、提高产品市场竞争力，在包装中加入了品牌概念。所以现代包装设计除了满足产品包装的基本要求保护和美化产品外，还具有品牌推广的作用。     

物流包装设计的灰色多层次综合评价模型

物流包装的合理化是有效降低物流成本,提高物流效率的主要途径,对物流包装设计方案的定量评价是其中重要问题。在给出物流包装性能评价指标体系的基础上,建立了一种基于灰色系统理论的物流包装设计多层次灰色评价模型。最后给出了对三种方案进行综合评估的实例,结果表明灰色多层次评价法适用于对物流包装设计方案进行客观公正的综合评价,有力于促进物流系统总体最优化的运作。     

谈商品包装中的色彩运用

在被称为色感时代的今天，如何准确的捕捉市场的商品色彩及形象信息，了解消费者的需求去向，并抓住隐藏其后的商品销售原因，确定企业战略的目标性形象，其关键在于色彩包装研究的成功与否。