油气勘探投资项目评价指标的探讨

油气田勘探开发项目其技术经济特点不同于一般工业性项目，因其原油产量逐年递减，而收人也相对逐年减少，造成了项目单位成本逐年升高，利润指标逐年降低，文章就从油气田开发项目的一般生产规律和技术经济特点出发。初步研究了该类项目评价体系和基准值等相关问题，提出了初步的意见和建议，对决策工作能起到一定的作用。     

平衡记分卡在建筑企业管理中的应用

在本的研究中，分析了平衡计分卡如何在建筑企业管理中应用的问题。从平衡计分卡所含的四个方面出发，阐述平衡计分法在建筑企业实施的步骤，并为四类具体的目标找出最具有意义的业绩衡量指标。此外，结合建筑企业实际情况，分析了在建筑企业管理中应用平衡计分卡值得注意的问题。并针对如何克服平衡计分卡在建筑企业实施中的障碍，进一步给出了几点建议。     

Measures of Marketing Success: A Comparison Between China and the United Kingdom

Despite the importance of assessing business performance, there is little research on the measures used to evaluate marketing effectiveness. This paper replicates in China some UK research into the relative importance of categories of marketing metrics, e.g., financial and non-financial, customer and competitive. The Chinese results are compared with those from the UK. In China, respondents saw financial metrics as less important than their UK counterparts and they appeared to be more marketing oriented, but the difference of consumer orientation across departments of firms in China appears larger than in UK. In both countries the importance given to metrics categories were consistent with orientation, while in China there is no relationship between consumer orientation and the important of direct customer metrics as in UK, but the relationship between competition orientation and the measurement of direct customers was found in China.     

Problems evaluating sales representative performance?: Try activity-based costing

Activity-based costing (ABC) offers a way to improve performance evaluation by providing estimates of the cost of satisfying sales terms to which a sales representative may agree, such as number of batches in which an order is produced and number of training hours provided to customer employees. It also provides estimates of the cost of resources that a sales representative may use while engaging in marketing activities, such as making sales calls and attending trade shows. Traditional costing, which assumes that costs only vary at the unit level, does not provide estimates of the costs of many of these terms and activities.     

Antecedents and consequences of corporate governance reform: the case of Germany

The paper examines the antecedents and consequences of the voluntary adoption of corporate governance reform in firms embedded in a relationship‐based governance system with less protection of minority shareholders. In such locations, ownership structure should be a key determinant of governance reform. Firms with dispersed ownership are likely to face agency problems but may lack sufficient ownership power in the hand of external owners for adoption to occur. Extensive ownership by external parties facilitates adoption but decreases the need and motivation to adopt governance reform. We examined the adoption of stock‐based incentive plans and transparent accounting regulations (e.g., greater disclosure to shareholders) among large German firms (DAX 100) during the late 1990s. We found an inverse ‘U’‐shaped relationship between ownership concentration and governance reform. In addition, we found that firms adopting governance reform were more likely to engage in corporate divestitures and achieve higher levels of market performance than firms not adopting governance reform. Copyright © 2003 John Wiley & Sons, Ltd.     

Market orientation and customer satisfaction: Evidence from British machine tool industry

This paper examines empirically the relationship between market orientation and business performance in the context of British machine tool industry. An industry-specific market orientation scale was developed. Factor analysis revealed that there were four latent dimensions underlying the market orientation: customer orientation, competitor orientation, departmental responsiveness, and customer satisfaction orientation. Findings suggest that customer orientation and customer satisfaction orientation have a stronger impact on performance than the other dimensions, and that competitor orientation has a U-shape relationship with performance. Departmental responsiveness did not appear to be significantly related to the business performance. Managers could use the multidimensional conceptualization to develop particular kinds of orientations required for better performance.     

经评审的最低投标价法的实践

随着中国建筑业管理体制改革的不断深化，招投标制度在中国得以推广应用，但目前以标底为中心的评标方法存在不足，有待完善。合理低价中标，具备不低于成本价、在合理的范围内两个条件，它代表着市场竞争的发展要求和方向，能够有效地减少一些人为因素。推进合理低价中标，应该把好资格审查关、标书评审关、招投标监督关，并要实行担保制，引入索赔机制。     

混凝土靶上边界对射孔器穿深性能的影响

混凝土靶是射孔器检测最常用的靶体之一，由于混凝土靶为有限边界靶体，其边界效应对射孔器各项性能指标必然存在影响．从而影响检测的准确性。以混凝土靶上边界对穿孔深度的影响为例进行研究，从而确定混凝土靶上边界对射孔器穿孔深度的影响程度。     

油田相关行业用户满意指数测评模型与方法研究

用户满意指数是一种全新的宏观经济指标和产品质量评价指标，是企业经营业绩的主要评定内容建立在用户满意指数测评模型理论基础上，借鉴国内外用户满意指数测评体系方法，结合油田的具体特点，构建出油田装备(耐用)行业、油田消耗品(非耐用)行业、第三产业的用户满意指数测评模型。模型反映出各结构变量之间以及结构变量与对应观测变量之间的相互关系：提出了用统计分析系统的含隐变量线性结构方程的协方差分析过程求解该测评模型，揭示了各结构变量之间的相互依赖程度，计算出各个结构变量的指数，最后，对油田某装备的用户满意指数测评结果进行了分析，为企业改进产品质量、提高服务质量提供了切实可行的信息     

企业数字化转型能否提高创新绩效？来自上市公司的经验证据

随着信息技术的快速发展,企业数字化转型已成为推动创新与竞争力提升的关键。该研究基于2007-2022 年中国上市公司的大规模数据样本,采用最小二乘法线性回归和中介效应模型等统计方法,探讨了企业数字化与创新绩效之间的关系,以期揭示数字化背景下企业如何通过技术应用与管理创新提升创新能力,为企业数字化转型实践提供理论指导和决策参考。研究发现,数字化转型显著提升了企业的运营创新绩效和市场创新绩效,其中不仅直接影响显著,还通过管理赋能、投资赋能、营运赋能和劳动赋能等多重内在机制间接促进了创新绩效的提升。该研究发现不仅为理论研究提供了新的视角,同时也为实践中企业数字化战略的制定提供了有力的策略建议。