零售业多渠道库存策略研究

本文运用报童模型研究了在B2C电子商务模式下开辟多渠道的零售商普遍采用的三种库存运作策略,并通过数值算例分析了不同库存运作策略下的零售商、供应商的最优库存,同时分析了需求的不确定性程度对零售商、供应商及供应链整体的利润水平的影响。研究结果显示零售商分散化管理库存策略和供应商共享库存策略有利于零售商和供应商分别发挥各自优势,实现风险共担,利益共享,提高供应链整体利润水平。     

基于MSP430F135单片机的计算器设计

本系统采用MSP430F135单片机为控制核心,并采用NOKIA手机屏作为显示设备,可以实现基本的四则运算,小数点后包含3位、可以实现任意数平方、开方、三次方、开三次方、对数等功能,也完成了所有发挥部分。设计的创新点是：利用两个单片机进行了模块化设计,其中MSP430F135用来控制显示、测温、时间显示等功能,ATmega8L主要用于键盘扫描和编码识别,两部分相互独立,利用串口进行相互间通信。整个系统使用锂电池供电,并有省电模式,减小系统功耗以增加使用时间。系统另外扩展了时钟,温度检测功能。     

破解国际物流之瓶颈

国际物流主要是为进出口贸易实现国际运输。其业务范围涉及极广,业务流程长,涉及到出口、远洋运输、进口提货等多个环节,货主常常在报关、安全运输、提单提货等环节遇到陷阱而"卡壳",造成被动局面,要成为国际物流的舵手,时时掌握主动把握局面,关键就是要破解以下几个瓶颈。     

Creating emotions via B2C websites

Compared to offline media communications, business-to-consumer (B2C) websites possess unique characteristics that affect the likelihood of generating emotional reactions to the web experience itself, the brand, fellow customers, and employees of the firm. The emotion-causing antecedents elucidated in this article are the website's vividness, interactivity, challenge, interaction speed, machine memory, and allowable social interactions. Depending on how a website performs on these dimensions, positive or negative emotions may result. For example, using machine memory to automatically generate purchase recommendations based on prior consumption patterns may be perceived as pleasantly surprising, while a firm sending unsolicited emails based on a user's cookie trail may be annoying. Regardless of the valence of the resultant emotion, the feelings generated may attach to the brand. Because a goal of brand managers is to get consumers to associate positive emotions with a brand, a pre-condition to developing and managing a website is understanding these emotion evoking antecedents and their ramifications.     

Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature

As the oldest academic journal in marketing, Journal of Retailing publishes research dealing with all sorts of B2B and B2C retailing-related topics. However, there appears to be a perception that Journal of Retailing welcomes only research pertaining to B2C issues. In this article, we debunk that perception through an analysis of the content of Journal of Retailing articles published during the 2002-2008 period. In particular, we find that only 18.7% of Journal of Retailing's content is devoted exclusively to B2C or C2C (consumer-to-consumer) topics. The remainder focuses on B2B research issues. We explore the implications of these findings for researchers who wish to pursue retailing-related B2B research.     

B2C企业提高物流服务质量的方法研究

中国的B2C在2008年进入了良性且快速的发展阶段,B2C企业越来越重视物流服务质量的提高.文章对如何提高B2C物流服务的质量给出了自己的见解.     

B2C电子商务物流问题研究

随着电子商务的发展,物流配送已成为电子商务遇到的主要障碍。目前现有的三种配送方案均存  在不足,针对这一情况,研究一种能够完成购物网站与传统零售商的商流信息传递和商品实体的快速配  送的“新型电子商务物流”模式,并对新模式的可行性作初步探讨。     

The influence of customer loyalty on small island economies: an empirical and exploratory study

There is growing consensus that companies' long-term success is reliant on building and sustaining strong customer relationships. This study explores the antecedents of loyalty in business to business (B2Bs) using Guernsey's telecommunication industry as a case study. It examines how these influence customer loyalty orientation and factors that help service providers improve loyalty rates. Extant literature pays little attention to the antecedents of loyalty in small island economies. Prior research focuses on cultural, environmental and macro-economic issues. Drawing on Dick and Basu's (Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(Spring), 99–113, 1994) loyalty model, this research explores loyalty antecedents that are cognisant of distinct market conditions that can impact customer loyalty within the telecommunications sector of a small island economy. It seeks to advance understanding of loyalty in B2B relationships in this context and identify factors that contribute towards converting passively loyal customers to being actively loyal customers.     

基于Cortex-M3的远程大功率LED温度测控系统设计

针对大功率LED使用过程中存在的散热问题以及传统解决方法的缺陷,提出并设计实现了一种基于32位ARM Cortex- M3内核控制器的温度测控方案。该方案充分利用了主控器丰富的集成功能,采用按键和监控界面预设不同散热功率LED的正常工作温度范围,LCD和终端监控可以实时掌握当前系统的工作状态,并且根据当前状态和预设状态之间的比较,调整PWM输出控制制冷模块。系统通过主控器的UART0和以太网MAC设计通信接口,实现了对LED温度的本地和远程两种自动监控方式。实际证明,本系统功能丰富,运行有效、可靠。     

实体企业进行B2C电子商务创业实证分析

电子商务相对于传统实体创业无论在成本上还是营销方面都体现出来明显的优势,电子商务创业过程中需要解决包括平台建设,推广投入,运营维护,渠道拓展等等一系列难题.通过对B2C电子商务创业的要素分析和创业过程的分析,结合安徽国润茶业有限公司的实证进行探讨,得出中小企业进行B2C电子商务创业应注意的事项和具体实施途径,为我国中小企业进行B2C电子商务创业提供一种思路.