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1.
《Journal of Retailing》2022,98(2):277-293
This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.  相似文献   
2.
While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.  相似文献   
3.
Drawing on the information system success model and perceived value theory, we develop a research model to examine factors that may affect user satisfaction and loyalty of mobile payment platforms. Empirical data was collected from users using Alipay and WeChat Pay in China, and a total of 410 valid responses were gathered for data analysis. The results show that the multi-dimensional formative perceived value including benefits and sacrifice is important determinant of mobile payment user satisfaction and loyalty. The three benefit dimensions of functional value, experiential value and social value are more important value components than the two sacrifice dimensions of risk and cost, and experiential value is the dominant component of mobile payment users' value perception. As for the antecedents of perceived value, system quality and service quality mainly affect perceived benefits, while information quality has a greater impact on risk. The research results provide the contribution of specific value dimensions to users' perceived value and the impact of quality characteristics on specific perceived value for mobile payment platform providers, thus helping them to adopt effective strategies to strengthen market competitiveness and retain existing users.  相似文献   
4.
蒋勇  魏蓉 《科技和产业》2023,23(15):86-91
装配式建筑供应链的运作存在很多不确定性。为提高供应链管理效率,促进建筑业的发展,运用供应链运作参考(SCOR)模型对装配式建筑供应链脆弱因子进行识别,将装配式供应链系统划分为6个子系统;通过系统动力学(SD)模型对供应链脆弱性进行仿真。结果表明,装配制造流程是脆弱性最大的子系统,整个供应链的脆弱性随着建筑项目的推进而增大。  相似文献   
5.
分析了当前国内外典型中小型特种飞机的特点和应用方向,阐述了中小型特种飞机系统的技术发展趋势。通过分析典型的特种通用飞机的性能和平台构型特点,详细描述了基于典型中小型特种飞机平台的机载侦察监视应用系统的组成、原理、主要性能及技术难点,并结合实际工程应用,介绍了系统的应用成果。应用分析表明,基于中小型特种飞机平台的机载平台的应用系统有较大的应用范围和市场前景。  相似文献   
6.
根据供给侧结构性改革的背景和基本内涵,对水资源供给侧结构性改革的内涵进行研究,提出了狭义和广义的水资源供给侧结构性改革的内容。在分析水资源需求新形势的基础上,提出了水资源供给侧结构性改革的要求。根据水循环理论提出了水资源管理是推动水资源供给侧结构性改革的重要抓手,并在最严格水资源管理制度的基础上,提出了符合水资源供给侧结构性改革要求的水资源管理制度。  相似文献   
7.
Models of cities based on conventional spatial market theory are unable to replicate a realistic size distribution. The stochastic process approach to size distribution, which assumes proportionate growth, does not provide an economic foundation for spatial trades. There is an apparent irreconcilability. We propose that since there is a continuum of equilibria in models of spatial markets with endogenous location, proportionate growth can work as equilibrium selection. We present computations for an urban configuration that has not been presented in the literature before. A small city locates inside a larger city's agricultural supply zone. This generates a larger variation in city size that may include a realistic size distribution.  相似文献   
8.
研究目的:阐明"三权"分置的制度逻辑,为制度供给的增量调整提供一种思路。研究方法:文献分析法、政策文本分析法。研究结果:当下农民、新型农业经营者出现新的制度诉求,既有土地承包经权营制度不足以满足该需求。承包地制度供给创新要做实承包权,辨明"三权"分置下经营权所处的位置。土地经营权的权利塑造过程应坚持物债二分法,实现物权法、合同法双重法制途径的并重。研究结论:承包地"三权"分置本质上是理论创新问题,辨清"三权"分置的制度逻辑,仍需以实践需求为出发点,新的制度供给是一个增量调整与立法跟进问题。对经营权性质的探讨有必要融入物债二分逻辑,对于短期限的土地经营权,应按照契约自由原则,实行意思主义,权利类型、权利内容经双方自由创设,对长期存续的土地经营权可实现物权化,实行物权法定主义,按照法定规格与程序流转。  相似文献   
9.
应用遥感与地理信息系统技术构建基于GIS模型的蓄滞洪区空间数据库,对蓄滞洪区内的基础地理数据进行存储、管理,并对空间数据进行可视化和空间分析等操作;运用RS技术对蓄滞洪区内的土地利用、生态环境变化等情况进行动态监测,建立蓄滞洪区发展指标体系;探求蓄滞洪区的和谐发展模式,为蓄滞洪区的可持续发展提供科学依据。  相似文献   
10.
Sporadic studies on the global norm of national treatment for patent uncertainties (NTPU) urge for insights of changes as well as for clarification to discrepancy. This global norm has been a concern for policy makers and practitioners for over a century, as a socially and strategically more significant matter than before for multilateral cooperation given the active technology transfer across borders. To fill in the void and extend prior studies, we examine the global compliance of NTPU from the perspective of patent pendency and granting by addressing three relevant questions: (1) Is NTPU upheld within countries? (2) How does NTPU diverge across countries? (3) How does NTPU change, as an outcome, over time? Based on the institutional theory, lagged regression modeling and longitudinal comparison of US and Chinese patenting, our findings reveal that: (1) NTPU is overall upheld because equality in pendency is demonstrated in both countries and in US granting, and foreigners are even favored for Chinese granting. (2) NTPU is comparatively divergent between the countries in pendency and granting due to national variations. (3) Regressive and progressive changes in NTPU are evidenced since both countries provide equal or higher granting, but longer pendency than before. Our findings contribute to theories by providing new insights to the global norm of national treatment and institutional theory from the perspective of patent uncertainties. We make novel empirical contribution to address NTPU changes of the top patent filing countries and methodological contribution to the longitudinal comparative study. The results also provide implications that concern policy makers and practitioners to handle patent uncertainties across borders.  相似文献   
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