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Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which also boost corporate reputation and word-of-mouth. This result implies that using interactive channels to communicate about CSR can improve corporate reputation. Our results also show that the detrimental impacts of negative user evaluations on corporate reputation are much higher than the favorable impacts of positive evaluations. This finding suggests that, despite the effectiveness of interactive communication channels, firms need to carefully monitor these channels. 相似文献
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Stimulating Strategically Aligned Behaviour Among Employees 总被引:1,自引:0,他引:1
Cees B. M. van Riel Guido Berens Majorie Dijkstra 《Journal of Management Studies》2009,46(7):1197-1226
Strategically aligned behaviour (SAB), i.e. employee action that is consistent with the company's strategy, is of vital importance to companies. This study provides insights into the way managers could promote such behaviour among employees (who can be managers as well) by stimulating employee motivation, by informing employees, and by stimulating the development of their capabilities. The results of surveys conducted in three organizations suggest that, first, perceived efforts by management aimed at motivating and informing employees (both managers and non-managers), and at developing their capabilities, each are related to SAB. Second, among the perceived efforts to stimulate motivation among employees, providing a rationale for the strategy and an open communication climate have a stronger relationship with SAB than participation in decision making and supportiveness. Third, the perceptions of the different types of managerial effort are related to each other. For this reason, the efforts have direct as well as indirect relationships to SAB. Fourth, each of the perceived efforts seems to be complementary to the others, in the sense that the relationship of one type of effort to SAB is stronger when other types of effort are perceived to be higher. 相似文献
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Wolfgang Berens und Thomas Günther 《Zeitschrift für Planung & Unternehmenssteuerung》2009,19(4):375-376
Ohne Zusammenfassung 相似文献
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Wolfgang Berens 《Zeitschrift für Planung & Unternehmenssteuerung》2006,17(2):129-130
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Mignon D. van Halderen Mamta Bhatt Guido A. J. M. Berens Tom J. Brown Cees B. M. van Riel 《Journal of Business Ethics》2016,133(3):567-582
In this paper, we examine how organizations’ impression management (IM) evolves in response to rising stakeholder pressures regarding organizations’ corporate responsibility initiatives. We conducted a comparative case study analysis over a period of 13 years (1997–2009) for two organizations—Exxon and BP—that took extreme (but different) initial stances on climate change. We found that as stakeholder pressures rose, their IM tactics unfolded in four phases: (i) advocating the initial stance, (ii) sensegiving to clarify the initial stance, (iii) image repairing, and (iv) adjusting the stance. Taken together, our analysis of IM over these four phases provides three key insights about the evolution of IM in the face of rising pressures. First, when faced with stakeholder pressures, it seems that organizations do not immediately resort to conforming but tend to give in gradually when pressures increase and start to come from relatively powerful stakeholders. Second, evolution of IM seems to be characterized by path dependence, i.e., even as organizations’ positions evolve, they continue to show their conviction in their initial positions and try to convey that their subsequent positions flow logically from the previous ones. Finally, IM involves navigation between symbolism and substance, and companies tend to strive toward harmonizing their symbolic and substantive actions as stakeholder pressure increases. 相似文献
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The capital structure puzzle revisited 总被引:3,自引:0,他引:3
Corporate finance researchers have long been puzzled by lowcorporate debt ratios given debt's corporate tax advantage.This article recognizes that firm value typically reflects agrowing stream of earnings, while current debt reflects a nongrowingstream of interest payments. Debt to value is therefore a distortedmeasure of corporate tax shielding. Even with very small debt-relatedcosts, this may explain the observed magnitude and cross-sectionalvariation of debt ratios. Since this variation may be independentof tax shielding, debt ratios provide an inappropriate frameworkfor empirically examining the trade-off theory of capital structure. 相似文献