Viral Marketing in the Food Industry: Canada vs. Serbia

The authors explore the application of viral marketing in the food industry in Canada (as a representative of a high-income country) vs. Serbia (a middle-income country). A theoretical background on the scope of viral marketing is given at the beginning. The initial secondary research pointed out that there was a great number of viral marketing campaigns in the food industry, in both high- and middle-income countries. The primary research showed a high degree of use of viral marketing in the food industry in general, as well as a number of similarities between the two countries. Positive experiences with viral marketing in the food industry were far more common than negative experiences. Most marketing professionals, in both countries, believed that a viral marketing program would benefit their company, and they planned to run a viral marketing campaign again in the future.     

Online monitoring and assessment of emerging risk in conventional industrial plants: possible way to implement integrated risk management approach and KPI’s

Existing methodologies and practices do not provide enough possibility for online monitoring and assessment of emerging risks occurring as a result of a change in technology, product, operating conditions, as well as in organization of activities in conventional industrial plants. Typical today’s off and online methods and corresponding software packages are used as risk assessment methods, while various risk aspects (such as: process risks, process equipment integrity risks, organizational risks, and health and environmental risks) are being assessed and treated independently. However, it is clear that risk assessment and making decisions in line with that has to be based on information collected from different (independent) sources in online mode. Also, the fact that additional risks in operations may occur due to unexpected changes in technology, accidents or unexpected process equipment degradation should be taken into account. When monitoring and process management systems are being designed and developed, only the process aspect and process risk are usually analyzed, while other risk aspects are not taken into account (like health and environmental risks). A new approach, to be presented in this paper, provides a possibility of online monitoring and assessment of risks (e.g. in petrochemical industry, power industry, etc.).     

Analysis of the effects of visibility and warning devices on driver injury severity at highway-rail grade crossings considering temporal transferability of data

Abstract

This study explores the joint effect of visibility and warning devices on driver injury severity at the highway-rail grade crossings (HRGCs), while also considering other contributing factors. For this purpose, four mixed logit models are developed to estimate the determinants of driver injury severity considering the combinations of visibility conditions (daylight vs. no daylight) and type of warning devices (active vs. passive warning). The models were calibrated using the data obtained from the USDOT Federal Railroad Administration for HRGC crashes that occurred over a ten-year period 2008–2017 Federal Railroad Administration (FRA) Office of Safety Analysis. (2017). Accident data as reported by railroads. Retrieved July, 2018, from https://safetydata.fra.dot.gov/OfficeofSafety/publicsite/on_the_fly_download.aspx [Google Scholar] across the United States. A temporal transferability test was conducted and confirmed the stability of model specifications considering a ten-year span of collected data. The pseudo-elasticity analysis was conducted to ascertain marginal impact of the contributing factors on driver injury severity in each model. While the vehicle speed, train speed, time of day and driver age are found to be common significant factors among the four models, there are marked differences between parameters associated with various crash factors. The study provides new insight into the driver injury severity in train-vehicle collisions considering visibility and type of warning devices, which can help in setting up proper policies to improve safety at HRGCs.     

Cross sectoral FDI spillovers and their impact on manufacturing productivity

This paper explores the relationship between FDI spillovers and productivity in manufacturing firms in five European transition countries. The novelty of our approach lies in exploring different mechanisms of horizontal spillovers and disentangling the impact of backward and forward vertical spillovers from services and manufacturing sectors. We rely on firm level data obtained from the Amadeus database and annual input-output tables. The results from dynamic panel model estimations reveal that local manufacturing firms benefit from the presence of foreign firms in upstream services, especially in the knowledge intensive services, and in downstream manufacturing sector. Demonstration effect is found to be negatively associated with domestic firms’ productivity, while worker mobility and increased competition appear to be the main channels of horizontal knowledge diffusion. The firms’ productivity is also influenced positively by human capital and intangible assets. Finally, we show that the direction and intensity of both vertical and horizontal spillovers depend on the absorptive capacity of domestic firms.     

Geosite assessments: comparison of methods and results

Geotourism as a rapidly evolving and attractive tourism form expands into many regions. This ‘new’ tourism form brings new research issues to be solved including, e.g. geosite identification, geosite assessment, geopark establishment, (geo)tourist trail definitions. One of the biggest challenges of researchers not only in the field of geotourism is to set specific value of an individual locality. The aim of this paper is to compare selected assessment methods of geosites. Different quantitative methods were selected due to fact that it is possible to compare final score of assessments. The results show that using different assessment methods on selected localities gives different results and geosite rankings. Based on this fact, further research in the field of geosite assessment is needed for (geo)tourism planning and management as discussed in this paper.