Evaluating a County-Sponsored Social Marketing Campaign to Increase Mothers' Initiation of HPV Vaccine for their Pre-teen Daughters in a Primarily Rural Area

Routine vaccination against human papillomavirus (HPV), the main cause of cervical cancer, is recommended for 11-12 year old girls, yet vaccine uptake is low. This study evaluates a social marketing campaign initiated by 13 North Carolina counties to raise awareness among parents and reduce barriers to accessing the vaccine in a primarily rural area. The 3-month campaign targeted mothers of girls ages 11-12 and healthcare practices serving pre-teen girls in four counties. Principles of social marketing were: product (recommended vaccine against HPV), price (cost, perception of safety and efficacy, and access), promotion (posters, brochures, website, news releases, doctor's recommendation), and place (doctors' offices, retail outlets). We analyzed (1) website traffic, hotline calls, and media placement; (2) cross-sectional surveys of mothers and providers; and (3) HPV immunization rates in intervention versus non-intervention counties. Of respondent mothers (n=225), 82% heard or saw campaign messages or materials. Of respondent providers (n=35), 94% used campaign brochures regularly or occasionally in conversations with parents. HPV vaccination rates within six months of campaign launch were 2% higher for 9-13 year old girls in two of the four intervention counties compared to 96 non-intervention counties. This evaluation supports campaign use in other primarily rural and underserved areas.     

Spanning and completeness with options

The role of ordinary options in facilitating the completionof securities markets is examined in the context of a modelof contigent claims sufficiently general to accommodate thecontinuous distributions of asset pricing theory and optionpricing theory. In this context, it is shown that call optionswritten on a single security approximately span all contingentclaims written on this security and that call options writtenon portfolios of call options on individual primitive securitiesapproximately span all contingent claims that can be writtenon these primitive securities. In the case of simple options,explicit formulas are given for the approximating options andportfolios of options. These results are applied to the pricingof contingent claims by arbitrage and to irrelevance propositionsin corporate finance.     

The Value to Consumers of Health Labeling Statements on Breakfast Foods and Cereals

Food manufacturers have an incentive to include nutrient content claims, health claims, or other types of labeling statements on foods if they believe that consumers will be willing to pay more for products with specific attributes. We estimated semi-log hedonic price regressions for five breakfast bar and cereal product categories using Nielsen Scantrack scanner data for 2004 and found that labeling statements for these foods are often associated with substantially higher prices, reflecting higher implicit value to consumers. The largest effects were associated with “carb-conscious” carbohydrate labeling (reflecting the time period of the data), followed by fat and sugar content labeling statements.     

Relationship marketing and airline loyalty schemes

This article examines the emerging concept of relationship marketing in an accessible way through an explanation of airline loyalty schemes. It provides evidence that success from relationship marketing schemes is not easily achieved. This is because of the proliferation of loyalty schemes and the build up of rewards to be redeemed which has affected levels of profitability and effectiveness.     

Generational management in corporate America： The differences and challenges in management of four generations of working adults

There are many differences and challenges that employers face while managing employees in the current work force. Our present day workforce is made up of a diverse group of people： Matures, also known as Veterans （age 55＋）, Baby Boomers （age 45-54）, Generation X （age 35-44） and Generation Y also known as Millennial （age 18-34）. The differences and challenges among these groups will be evident when reviewing recognition and praise, managerial styles, subordinate responses to generational leadership. Companies are stepping back and looking more holistically at how to develop programs and deploy technology that will speak to four distinct generations in the workforce （Sprague, 2008）. Each generation has their own definition of work ethic, responsibility, and performance. The best way to deal with the multi-generations is coming up with ways that make everybody feel like they are members of a team, thus helping them to learn how to develop a better way of communication than what exists between them now. If everybody is a part of a team, then they are all sharing the benefits that the other generations can bring to the table, making them a strong entity. Matures and boomers can become mentors to the X and Y＇s, and the X and Y＇s can then share and impart their knowledge of technology to the Matures and boomers. Companies in today＇s workplace must learn a better way to understand the values of the four generations, for it is very important in understanding and guiding these people in the workplace. Without this proper understanding, the guidance and alliance that managers are hoping to achieve will be even longer in the making and then one, possibly two, whole generations will be gone from the workforce and their knowledge and skill gone as well.     

A SIBLINGS ANALYSIS OF THE EFFECTS OF ALCOHOL CONSUMPTION ONSET ON EDUCATIONAL ATTAINMENT

This article examines the relationship between youthful drinking and educational attainment using data on same-sex siblings pairs from the 1979–90 panels of the National Longitudinal Survey of Youth. We consider different estimators that can be constructed using siblings data, including estimators that adopt key restrictions of the standard regression, family fixed effect, and instrumental variable approaches. We also consider the properties of these estimators under more general conditions and show that under very plausible assumptions the effect of drinking on schooling can be bounded. The study finds that estimates of the schooling consequences of youthful drinking are very sensitive to specification issues. The research concludes that the actual effects of youthful drinking on education are likely to be small.     

The new landscape: a fresh look at long-term incentives for corporate America

Today's environment presents us with a torrent of issues surrounding the design and management of long-term and equity-related incentives, both for top executives and employees at large. This article reviews, at a conceptual level, the most important characteristics, advantages and disadvantages of the various principal long-term incentive types as they appear from key perspectives. The authors conclude with predictions about the future of long-term and equity-related incentives.     

Optimal design of securities under asymmetric information

A firm must decide what security to sell to raise external capitalto finance a profitable investment opportunity. There is exante asymmetry of information regarding the probability distributionof cashflow generated by the investment. In this setting, wederive necessary and sufficient conditions for a security tobe optimal (uniquely optimal), that is, for pooling at thissecurity to be an (the unique) equilibrium outcome. Using theseconditions we show that the debt contract is (uniquely) optimalif and only if cash flows are ordered by (strict) conditionalstochastic dominance. Finally, we derive an equivalence relationshipbetween optimal security designs and designs that minimize mispricing.