Can relationship marketing enhance strategic thinking in the public sector? A study of the perceived relationship between subsidised theatres and their government funders/regulators

This paper reports on the findings of research into the perceived relationships between publicly funded theatres and their key funders/regulators. This is part of a wider study into whether successful publicly funded arts organisations are more likely to apply a relationship marketing approach. Relationship marketing may help to remove a short‐term tactical focus that tends to exist in public sector organisations generally and publicly funded arts organisations particularly. Three UK producing theatres' relationships with the Arts Council and their respective local authorities are analysed and findings suggest that building relationships with this stakeholder type may well produce more strategically focused and successful theatres. Copyright © 2004 Henry Stewart Publications     

The relationship between risk experience and risk response: a study of farmers and climate change

Within the existing literature, the role of experience of risk on attitudinal and behavioural risk response has been relatively neglected. Recent research that draws on the psychological distance of climate change as a concept notes the importance of local, significant experience as a driver for encouraging appropriate response. The experience of flooding was used as the stimulus in this paper, and emphasis placed on whether direct and/or indirect experience of flood risk is associated with different responses to climate change risk. In order to explore the relationship between climate change risk experience and response in the form of on-farm mitigation and adaptation, this paper draws on a case study of farmers in England, many of whom have experienced flooding. Results from a quantitative survey undertaken with 200 farmers in Gloucestershire, England are discussed. Statistical analysis found experience of flooding to be significantly associated with a heightened concern for climate change. Although also finding an association between experience and behavioural response, the sample were most likely to be taking adaptive behaviour as part of normal practice, with factors such as lack of overall concern for climate change risk and absence of information and advice likely to be the main barriers to action. Risk communication needs to further emphasise the connection between climate change and extreme weather events to allow for farmers to perceive climate change as a relevant and locally salient phenomenon, and subsequent tailored information and advice should be offered to clearly illustrate the best means of on-farm response. Where possible, emphasis must be placed on actions that also enable adaptation to other, more immediate risks which farmers in this study more readily exhibited concern for, such as market volatility.     

HR practices and commitment to change: an employee‐level analysis

This article explores the relationship between HR practices and commitment to change in three health service organisations in Ireland. The research focuses on employee views of HR practices and resulting employee‐level consequences including commitment to change, perceptions of the industrial relations climate and the psychological contract, and work–life balance. The findings indicate that the HR practices valued by employees, and which are related to a range of employee‐related consequences, are very different from the lists of sophisticated HR practices that appear in the high performance literature. The research suggests that organisations need to ensure that attention is still paid to the basics of the employment relationship and that these are not lost in the rush to introduce more sophisticated approaches to managing employees.     

Strategy versus tactics in the not-for-profit sector: A role for relationship marketing?

There is evidence that a good deal of the marketing within the not-for-profit sector tends to be of a short-term tactical nature. More particularly, there would seem to be disproportionate emphasis on the communication element aimed in many cases at donors/funding organisations. This paper proposes a need for a more long-term strategic role for marketing within not-for-profit organisations and due to their particular characteristics, the application of relationship marketing is considered to be necessary to produce such a role.     

Maternal Depression and the Production of Infant Health

Depression is most prevalent among women of childbearing age and among low-income women, and the medical literature shows it to have adverse effects on infant health. Yet maternal depression has been overlooked in economic studies of infant health production. This research incorporates maternal depressive symptoms into a standard infant health production model and estimates both structural and reduced-form birth weight equations using samples of non-Hispanic white and black women from the National Maternal and Infant Health Survey. A byproduct of this research is an empirical investigation into factors associated with maternal depressive symptoms. All results show that depressive symptoms have a negative effect on birth weight and that they may operate through several channels such as smoking and prenatal care.     

How Good Are the UK VAT Registration Data at Measuring Firm Births?

This paper utilises some data from a survey of recent VAT registrations in the North of England to examine two issues: first, the extent to which registrants are involved in setting up entirely new businesses; and secondly, the relationship between the date of registration and the start of trading. The paper suggests that some caution should be exercised in the use of VAT registration statistics in the analysis of firm births.     

Approximating the Effective Protection Coefficient without Reference to Technological Data

When proposals for reform of tariff or subsidy policies aremade, attempts to predict the effect on incentives are frequentlyhampered by the need for input-output technical data. This articledevelops and illustrates the use of a methodology for approximatingeffective protection coefficients (EPCs) when such data areunavailable or outdated. It derives the equations which approximatethe EPC from statistical analysis of a cross section of existingEPC studies for four agricultural commodities: corn, cotton,rice, and wheat. Informational requirements for computing approximationsinclude the nominal protection coefficients on output and tradableinputs and readily available macroeconomic data. These approximationequations perform well in an out-of-sample test.     

Marine preference cargo market: Opportunities for minority shippers

Conclusion It appears that the general cargo market should not be the primary target for a minority shipper. After a more detailed analysis of the market, on a specific commodity basis and by trading areas, a profitable niche may be developed for a minority shipper in the Dry Bulk market, in light of the recently completed Russian grain deal. Fifty percent of that tonnage must be moved in U.S. flag vessels. Under the terms of the new grain treaty, the Soviets are obligated to purchase 5.9 million long tons (2,240 pounds) of grain annually, with the right to purchase two million more tons. The agreement is for five years, beginning in 1976.