全文获取类型
收费全文 | 807篇 |
免费 | 27篇 |
专业分类
财政金融 | 153篇 |
工业经济 | 56篇 |
计划管理 | 131篇 |
经济学 | 202篇 |
综合类 | 3篇 |
运输经济 | 7篇 |
旅游经济 | 13篇 |
贸易经济 | 128篇 |
农业经济 | 57篇 |
经济概况 | 82篇 |
邮电经济 | 2篇 |
出版年
2023年 | 7篇 |
2020年 | 12篇 |
2019年 | 12篇 |
2018年 | 11篇 |
2017年 | 20篇 |
2016年 | 18篇 |
2015年 | 15篇 |
2014年 | 15篇 |
2013年 | 99篇 |
2012年 | 28篇 |
2011年 | 35篇 |
2010年 | 21篇 |
2009年 | 37篇 |
2008年 | 31篇 |
2007年 | 31篇 |
2006年 | 21篇 |
2005年 | 14篇 |
2004年 | 24篇 |
2003年 | 21篇 |
2002年 | 18篇 |
2001年 | 23篇 |
2000年 | 35篇 |
1999年 | 18篇 |
1998年 | 19篇 |
1997年 | 13篇 |
1996年 | 18篇 |
1995年 | 14篇 |
1994年 | 6篇 |
1993年 | 8篇 |
1992年 | 10篇 |
1991年 | 12篇 |
1990年 | 8篇 |
1989年 | 11篇 |
1988年 | 8篇 |
1986年 | 6篇 |
1985年 | 11篇 |
1984年 | 11篇 |
1983年 | 11篇 |
1982年 | 7篇 |
1980年 | 8篇 |
1979年 | 4篇 |
1978年 | 4篇 |
1977年 | 9篇 |
1976年 | 12篇 |
1975年 | 4篇 |
1974年 | 4篇 |
1973年 | 5篇 |
1972年 | 4篇 |
1946年 | 4篇 |
1945年 | 4篇 |
排序方式: 共有834条查询结果,搜索用时 31 毫秒
1.
Axel Berger Tobias Schlager David E. Sprott Andreas Herrmann 《Journal of the Academy of Marketing Science》2018,46(4):652-673
Firms increasingly use games to interact with their customers. Yet, surprisingly little is known about whether, when, and how such “gamified” interactions engage consumers with a firm’s brand, thereby facilitating self–brand connections. Building on flow theory, we show that gamified interactions that are highly interactive and optimally challenging facilitate self–brand connections, because such games lead to emotional and cognitive brand engagement. A field study and three experiments across various product domains and game designs support our theory. We also identify conditions under which consumers do not become engaged with a brand, namely when firms restrict their decisional control either to voluntarily participate in the game (i.e., compulsory play) or to spend as much time as desired playing the game (i.e., time pressure). Our findings advance existing knowledge about the use of games in marketing and provide important implications for how marketers can harness their potential to build self–brand connections. 相似文献
2.
The pensions pillarisation agenda envisages a reduction in the role of social insurance while simultaneously advocating the parallel expansion of fully funded private sector, occupational and personal retirement contingencies. Widespread perception of looming state failure in the field of pensions delivery highlights the inherent limitations of current pension delivery arrangements. However, moves to de-emphasise the provision afforded by, predominantly, monopillar state-mandated pension systems by expanding private privision represent short-term palliative responses to deep rooted structural and demographic problems. Multipillar systems appear no more capable of guaranteeing system funding in the face of demographic ageing and structural unemployment than existing monopillar systems. Moreover, a diminished role for social insurance will leave the low paid and unemployed significantly more vulnerable in old age. Consequently, this paper argues for a pension reform agenda which, in terms of levels of income substitution, will secure an adequate social insurance element into the future. 相似文献
3.
In this article we compare bivariate and multivariate models for homogamy of social origin and education to test whether bivariate models of homogamy lead to biased results. We use data on Hungarian couples married between 1930 and 1979 and loglinear models of scaled association. The results indicate some differences between bivariate and multivariate analyses. At each point of time bivariate models overestimate homogamy, both with respect to education and social origin. However, results on trends in time do not differ much between the two analyses. The exception is the period 1940–1959, in which bivariate analysis showed decreasing educational homogamy, and multivariate analysis showed an increasing trend. The latter finding can be explained by declining homogamy of social origin, as well as the weaker reproduction and cross-effects in this period. 相似文献
4.
The first objective of this article is to clarify which model best captures the structure and trend of the influence of social origin on children's education. The second objective is to analyse how general conclusions on historical trends in educational reproduction change if we add mother's status background to the model. Six contrasting hypotheses are derived fromthe body of literature dealing with models on families' socioeconomic status. All hypotheses are translated into empirical models and their explained variance is compared. A pooled data set is used that contains data from the Netherlands, West Germany, and the USA. The Modified Dominance Model, that distinguishes the influence of the highest from thelowest status parent, has the best model fit. Regarding the second objective we see that adding the mother's influence to that of the father's does not change general conclusions on trends in educational reproduction. Over time the influence of both parents decreases continuously. However, the influence of the mother's education and occupational status on children's educational attainment is substantive. 相似文献
5.
6.
7.
8.
9.
In this paper, we propose an estimator for the population mean when some observations on the study and auxiliary variables
are missing from the sample. The proposed estimator is valid for any unequal probability sampling design, and is based upon
the pseudo empirical likelihood method. The proposed estimator is compared with other estimators in a simulation study. 相似文献
10.
Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献