Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions

Texting while driving is becoming a problem of epidemic proportion, causing thousands of fatalities each year. However, surprisingly few academic studies to date have examined this issue in a social marketing context. We address this research void by reporting the findings of two empirical studies—the first, an exploratory study of drivers' perceptions of texting while driving; the second, an experimental examination of the relative effectiveness of mortality salience (MS) primes in public service announcements (PSAs). Employing theory derived from the MS literature, we find that when verbal and/or visual cues to death/dying were used, participants' attitudes and behavioral intentions were altered in a positive direction. As compared to a control group, the primed PSAs produced less favorable attitudes and reduced intentions to text while driving in the future. Implications of these findings for consumers, social marketers, and policymakers are discussed, and future research directions are provided.     

POOR AND SICK: ESTIMATING THE RELATIONSHIP BETWEEN HOUSEHOLD INCOME AND HEALTH

This study evaluates the effect of the individual's household income on their health at the later stages of working life. A structural equation model is utilized in order to derive a composite and continuous index of the latent health status from qualitative health status indicators. The endogenous relationship between health status and household income status is taken into account by using IV estimators. The findings reveal a significant effect of individual household income on health before and after endogeneity is taken into account as well as a host of other factors known to influence health, including hereditary factors and the individual's locus of control. Importantly, it is also shown that the childhood socioeconomic position of the individual has long lasting effects on health as it appears to play a significant role in determining health during the later stages of working life.     

PROMOTIONS, JOB SENIORITY, AND PRODUCT DEMAND EFFECTS ON EARNINGS

This paper investigates the relationship between promotion status,job tenure, product demand, and earnings utilising a matchedemployer-employee sample which gives direct information on individuals'promotion prospects. Promotion status is modelled as an endogenousvariable, subject to an initial job choice. Then the effectof job tenure and product demand on earnings level is investigated.It is found that the earnings of the individuals employed injobs with promotion prospects are not only higher compared withthe remainder but also unaffected by any decrease in productdemand.     

THE EFFECTS OF CAPACITY ON SALES UNDER ALTERNATIVE VERTICAL CONTRACTS*

Retailer capacity decisions can impact sales for products by affecting, for example, availability and visibility. Using data from the U.S. video rental industry, we report estimates of the effect of capacity on sales under alternative vertical contracts. New monitoring technologies facilitated new supply contracts in this industry, reducing upfront costs of capacity but requiring minimum capacity purchases, strongly impacting stocking decisions. We find that larger capacity (more tapes) for a given title can substantially increase rentals of that title; and that alternative vertical contractual forms for distributing tapes from studios to retailers strongly impacts the relationship between capacity and rentals.     

Financial Control of a Competitive Economy with Public Goods but Without Randomness

The monetary and fiscal control of a simple economy without outside randomness is studied here from the microeconomic basis of a strategic market game. The government’s bureaucracy is treated as a public good that provides services at a cost. A conventional public good is also considered.     

Institutional Arrangements and Inflation Bias: A Dynamic Heterogeneous Panel Approach

The paper investigates whether the institutional arrangements that determine the conduct of monetary and prudential policies influence policymakers' actions in pursuing their designated mandates. Employing recently developed dynamic heterogeneous panel methods and using data for 25 industrialized countries from 1960 to 2018, we empirically assess whether central banks' main objective of inflation stability is compromised when assigned with both policy mandates manifested as inflation bias. Our results show that, once we appropriately control for relevant policy and institutional factors, the separation of macroprudential regulation and monetary policy does not have a significant effect on inflation outcomes.