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排序方式: 共有117条查询结果,搜索用时 15 毫秒
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The role of relationship quality in the stratification of vendors as perceived by customers 总被引:11,自引:0,他引:11
Michael J. Dorsch Scott R. Swanson Scott W. Kelley 《Journal of the Academy of Marketing Science》1998,26(2):128-142
Companies implement preferred supplier programs to reduce their vendor relationships to a reasonable few. Consequently, vendors
who do not effectively manage their customer-based relationships are strong candidates for deletion from a customer’s list
of long-term suppliers. The emergence of preferred supplier programs suggests that businesses are beginning to formally recognize
and reward differences between their qualified vendors. Vendor stratification is proposed as a framework for understanding
the evolution of preferred vendor programs. With the growing interest in relationship marketing, a study was conducted to
empirically examine the extent to which businesses use relationship quality perceptions to differentiate their qualified vendors.
The findings support the notion that relationship quality is a higher-order construct that can be used as a basis for developing
vendor stratification systems. The article concludes with a discussion of the managerial and research implications of the
study findings.
Michael J. Dorsch (Ph.D., University of Arkansas) is an associate professor of marketing at Clemson University. His research has been published
in theJournal of the Academy of Marketing Science, theJournal of Business Research, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning relationship marketing and marketing research methods.
Scott R. Swanson (Ph.D., University of Kentucky) is an assistant professor of marketing at East Carolina University. He previously spent 9
years as a purchasing executive and his research interets include issues related to services marketing, atmospherics, and
marketing ethics. His research has been published in theJournal of Business to Business Marketing, theInternational Journal of Quality and Reliability Management, AMA Educators’ Proceedings, andRetailing: Theories and Practices for Today and Tomorrow.
Scott W. Kelley (D.B.A., University of Kentucky) is an associate professor of marketing. His research has been published in theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Business Research, theJournal of Advertising, and theJournal of Personal Selling and Sales Management, among others. His research interests include issues concerning services marketing and marketing ethics. 相似文献
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This research explores relatively short, low‐intensity flow states, called microflow and demonstrates that they differ from their longer, more complex deepflow variants with regards to antecedents. As an advancement to flow theory, we demonstrate that the ideal condition to elicit microflow is when skills are slightly higher than the difficulty of the task. Importantly, despite being relatively shorter, microflow experiences still have a strong positive influence on consumer attitudes. Our research also advances theory by demonstrating that the two dimensions of microflow have different relationships with the level of difficulty and consumer attitudes. We discuss both theoretical and practical implications. 相似文献
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Allan F. Pinto Brittney K. Goodrich William Kelley Max Runge 《Revue canadienne d'agroeconomie》2023,71(1):5-23
Replacement brood cows are among the most significant investments for cow-calf operations, thus crucial to profitability. Many cow-calf producers find it cost effective to purchase replacements from a reliable replacement heifer seller, though by doing so they increase risk of reproductive inefficiency due to unknown characteristics of the heifers. When important information about a product is missing to buyers, a seller can build a reputation over time that acts as signal for quality. Previous work has explored reputation effects in feeder cattle markets, but to our knowledge we are the first to explore reputation effects in bred replacement cattle markets. Using data from an annual replacement heifer sale, we analyze the values of heifer characteristics and test for premiums from reputation development. After controlling for reproductive practices, breed, and other characteristics, we find reputation does not play the role that Shapiro theorized. In this sale, the lot order is strategically chosen and may indicate bred heifer quality to buyers, replacing the need for reputation as a signal. This study highlights the importance of quality signals and regional preferences in bred replacement cattle marketing and lays the empirical groundwork for future studies to test Shapiro's theory. 相似文献
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Pace R. Kelley Hayunga Darren 《The Journal of Real Estate Finance and Economics》2020,60(1-2):170-180
The Journal of Real Estate Finance and Economics - Machine learning algorithms such as neural nets, support vector machines, and tree-based techniques (classification and regression trees) have... 相似文献
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Prior literature finds that information is reflected in option markets before stock markets, but no study has explored whether option volume soon after market open has predictive power for intraday stock returns. Using novel intraday signed option-to-stock volume data, we find that a composite option trading score (OTS) in the first 30 min of market open predicts stock returns during the rest of the trading day. Such return predictability is greater for smaller stocks, stocks with higher idiosyncratic volatility, and stocks with higher bid–ask spreads relative to their options’ bid–ask spreads. Moreover, OTS is a significantly stronger predictor of intraday stock returns after overnight earnings announcements. The evidence suggests that option trading in the 30 min after the opening bell has predictive power for intraday stock returns. 相似文献
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This article explores the hypothesis that third parties are motivated to seek information about agents who have behaved unethically
in the past, even if the agent and available information are irrelevant to the third parties’ goals and interests. We explored
two possible motives for this information seeking behavior: deonance, or the motive to care about ethics and justice simply
for the sake of ethics and justice, and distrust-based threat monitoring. Participants in a consumer decision task were found
to seek out information about an agent who had behaved unethically even when the agent was explicitly excluded from the task;
there were no intentions to purchase from the agent; performance expectations for the agent’s product were low; the information
that could be sought was non-diagnostic, redundant or irrelevant to an ethical judgment; and alternatives in the market offered
as good or better value as the unethical agent. Critically, this information seeking took place even when the observer could
disengage from and was not vulnerable to the agent. The findings are discussed in terms of third party information seeking
and its effects on ethical behavior in the marketplace. 相似文献